Last May was a really good month for this blog. It surpassed 80,000 all-time views and just missed getting 20,000 views for the month (it was less than 500 views away). As I got closer to 100,000 all-time views, I decided to dig into the statistics for my blog to see my strengths and where I could improve. As I expected, Twitter was by far my biggest source of traffic for the past three months at 23,389 views from March 3, 2014 to May 3, 2014. Search engines were far behind at only 8,045 views in the same amount of time while nothing else even compared (none of the other methods of gaining traffic went over 1,000 views during this time). Pinterest was my third biggest source of traffic with 705 views during this time.
Since I had big numbers to play with, I decided to do number crunching calculations. Throughout the time frame, this blog generated 47,742 views. I added all of the traffic from different social networks and identified that this blog got 24,681 views which means for the past three months, 52% of this blog’s traffic came from social media. At this same time, only 17% of this blog’s traffic came from search engines.
This is another testimony that proves growing your presence on social networks is more important than SEO. While they are both important, some people focus most of their time on SEO without giving a thought about how social networks can result in more traffic. As my traffic numbers from social networks increased, I also noticed an increase in this blog’s search engine traffic.
In May, 20% of my blog’s traffic came from search engines. That does not mean my traffic from my social networks went down. That means the traffic I gained from search engines significantly increased. As a grew my presence on my social networks, the traffic I gained from search engines grew at a faster rate.
If you are wondering whether you should be using social networks to increase your blog traffic, the answer is that you must do so. Social media is one of the best ways to grow your presence, get more traffic, get more subscribers, and as connections become stronger, get more sales in the process. What are your thoughts on using social media to get more traffic? What are your thoughts on SEO? Please share your thoughts below.