One of the common human needs is to get accepted. Before you started your own business or got employed, chances were it was all about getting accepted on sports teams, certain extracurricular activities that have cuts, high schools, and colleges, just to name a few. However, when it comes to ideas, not everyone supports those ideas. In most cases, the ideas that get rejected are not necessarily bad. On the contrary, some of these ideas are extraordinary, but they get presented poorly and do not get the desired result.
There is a way to get everyone on your team to support your idea. No matter what you do, not everyone will support your idea. However, if you can get your entire team or a majority of your team to support your idea, then that’s enough to get your idea in motion. Seth Godin, the bestselling author of numerous books written in over 30 languages described a method in his book Free Prize Inside that you can use to persuade everyone on your team that your idea is worth doing. This method is called the Fulcrum of Innovation.
The Fulcrum of Innovation has three parts:
- Worth doing. This is the part of the Fulcrum where you explain the benefits of implementing your idea.
- By you. This is the part of the Fulcrum where you show people that you are the right champion to lead the implementation process of your idea.
- Doable. This is the part of the Fulcrum where you prove that your idea is possible with the team that you have.
By mastering the Fulcrum, you will be able to persuade everyone on your team to implement your idea. Of course, the idea has to be good, but thinking of a good idea is not as hard as it sounds. Implementing the ideas you think of takes a lot more time, but if you master the Fulcrum and get everyone to agree with your idea, then the implementation process will run smoother.
What are your thoughts about using the Fulcrum to convince the people on your team that your idea must be implemented? Have you ever used the Fulcrum to convince people that your idea works? Have you read any Seth Godin books (if not, you should definitely buy one, but be warned, you’ll end up buying more in the future)? Please share your thoughts and advice below.