Guest blogging used to be the ideal way to grow your presence and enhance your SEO at the same time. However, guest blogging started to become a spammy practice, and that was all it took for Google to pull the plug on guest blogging. Guest blogging is no longer a valuable way to get backlinks and increase your blog’s SEO. Since Google dramatically diminished the power of guest blogging, many people started to write less guest posts or stopped writing them all together. There are also some people on the cusp of making a decision, those who continue to stick with guest blogging, and others who have not written a single guest post.
The question that surrounds these people’s minds is whether guest blogging is still worth it. Even though Google pulled the plug on guest blogging, guest blogs like Business2Community and Social Media Today continue to get updated. My answer for this question is that guest blogging is still worth it. If you are trying to build links, then guest blogging will not work out for you, but if you want to build your presence on the web, then guest blogging is very effective.
There are numerous reasons to write guest posts that I highlighted in these posts. One of those reasons was for SEO. Just because one reason is eliminated does not mean the other reasons are obsolete. Writing guest posts on popular blogs still has a powerful effect. With guest blogging, you can still do the following:
- Grow your following. These people will eventually visit your blog.
- Get more people to know about you. Guest blogging allows you to put your content in front of a larger audience.
- Get more people to know about your blog. Although SEO will no longer be a factor, people who look at your bio will still be able to see your blog’s link.
- Become a better writer. If you want to become a very good writer, then there’s no such thing as writing too much.
Guest blogging is still worth it. Although search engines do not factor in guest blogging, writing guest posts still serves its main job–getting you more traffic and exposure. What are your thoughts about guest blogging? Do you think it is obsolete, or do you think there is still a good use for it? Please share your thoughts below.
Guest blogging still helps SEO to a very good extent. The rules are only harder now and you must make sure your content is useful and informative.
People like Jon Morrow still evangelize guest blogging for SEO. I will post the link to his reaction on the controversy about guest blogging and SEO here if I find it.
Nice post, however. Love the other benefits you highlighted. Thanks 🙂
Marc Guberti says
I’m glad to hear that you liked the other benefits.