There are many components that make a blog successful. Some of these components are getting more blog subscribers, content marketing, and so on. However, all of these small components are subcategories of the two most important components of any blog’s success. If there was a way to measure how successful your blog is, this would be as close as you can get.
The first major component of your blog’s success if how many visitors your blog is getting. A blog that is getting 10 visitors a day is not getting as much visibility as a blog that is getting 10,000 visitors every day. You need more people to know about you in order to have a big presence on the web. This first major component is the more obvious of the two. Content marketing, building a presence on social networks, and improving SEO among other things all contribute to this major component.
The second major component of your blog’s success is what happens when your visitors go on your blog. Traffic exchange sites will make your numbers look bigger than they really are. Although I am not proud of it, I admit to have used traffic exchange sites for one of my blogs (not this one). I was able to get hundreds of extra visitors every day, but those hundreds of extra visitors did not subscribe to that particular blog or buy any of the products being sold on that blog. In addition, using a traffic exchange site hurt that blog’s SEO because Google looks down on that kind of stuff. If you measure a blog’s success based on how much money it brings in, this major component comes into further play. If you get 10 visitors every day, and two of those 10 daily visitors buy your $50 training course, that’s $3,000 every month (this is being very optimistic). If a blog gets 10,000 visitors every day, then that’s 300,000 visitors every month. However, if only five of those 300,000 people buy the same training course, the person who is getting fewer visitors is more successful than the person with 300,000 monthly visitors.
Getting the results you want to see when someone goes on your blog is just as important as growing your traffic numbers. By focusing on these two major components in your blogging strategy, you will be able to get more visitors who will do what you want them to do (subscribe to your blog, buy your product, share your blog posts on their social networks, and so on).