It took me a while before I learned what a personal brand is. I knew I was building a personal brand for myself, but with so many confusing definitions on the web, I got confused about the definition of a personal brand. Some articles say that a personal brand is defined by the logo while other articles say that a personal brand is defined by the size of the audience. The bigger the audience, the better the brand. With all of the confusion, I finally figured out a clear definition of a personal brand on the day I got my 96,000th Twitter followers (don’t make fun of me). To clear all of the confusion that others may be having, here is the true definition of a personal brand:
A personal brand is how people think of you after they see you in action.
That means the definition of your personal brand depends on the individual. If an individual sees you as a hard worker, that is how the individual would define your personal brand. If an individual sees you as a newbie, that is how the individual would define your personal brand.
I hope that clears up any confusion people were experiencing about defining a personal brand.