It seems like every other month there is another article about a mass exodus on Facebook. Every time these articles make the news, more businesses question the significance and importance of having their own Facebook Page or being active on the Facebook Page these businesses already have. This is the point when everyone seems to ask if Facebook is still worth it. Is growing an audience on a “social network in decline” still worth the effort?
I was one of the many people who asked myself this question. I created a Facebook Page a long time ago and had not updated it for months. When I decided to go back and start updating that Facebook Page, another article came out saying how Facebook is losing people. I wondered if what I was doing wouldn’t be worth it, but then I came to a realization.
Social media is going to stick around for a very long time. That means Facebook, Twitter, Pinterest, Google Plus, Instagram, Vine, SnapChat, LinkedIn, YouTube, and all of the other ones are going to be with us for a very long time. Social media is where people get to easily interact with one another. Local stories such as #BatKid become international inspirations. Social media changed Egyptian politics. Social media allows us to stay updated about what our favorite celebrities are doing. Social media has changed the world and is not going to go away anytime soon.
Now let’s go back to Facebook. It is a social network, but unlike social media in general, losing an individual social network is not going to be extremely catastrophic. If Instagram goes down, you’ll know it when you see #InstagramDown on the list of trending topics. People just move on from one social network to the other.
It is important to realize that even though there are articles that mention Facebook losing millions of users, Facebook is still the second most popular website on the web. With the occasional jump to the #1 spot, Facebook has not lost its strong grip of popularity and influence in the world. Facebook users are also more engaged and stay on Facebook longer than most social media users.
Facebook is still the largest, most popular social network on the web and is therefore still worth it. Create that Facebook Page in peace knowing that it can end up thriving later on. Continue to post on Facebook knowing that there will be people to like your content. The time you invest in Facebook can lead to more blog traffic, sales, and connections.