I am not the person to use pessimistic headlines to get people’s attention, but I knew that I needed to make an exception in order to make my point.
For a very long time, I believed that I would be able to do everything all by myself. I believed that I would be able to publish books without anyone’s help, create training courses without anyone’s help, and optimize my social media presence without buying any tools. The problem was that I was giving myself too many things and not enough time to do those things (this comes from someone who writes 20 blog posts and 5,000 words for his books on a typical day of high school).
I thought I could quickly send out queries and respond to everyone on HARO. I was wrong. In my defense, I was able to quickly send out the queries, but responding to everyone was the difficult part. Then, I got sidetracked from all of the work I put in for HARO and the book I was writing because nothing seemed to be working.
I also thought I could create my own book cover and learn how. However, spending $25 to get a Kindle eBook cover and a CreateSpace book cover is much easier than learning how to create the covers and create the images.
Do you want to know why big companies are successful? It’s because they are big. WalMart is run by the CEO, but there are millions of people who allow the WalMart stores around the world to function properly. The people who founded big companies realized that they couldn’t do everything by themselves. C. Douglas McMillon can’t be in every WalMart store at the same time.
It is okay to ask for help. It is okay to hire virtual assistants to help you with the things you cannot do or simply don’t have the time for. If you have to read this blog post multiple times before you are convinced that you can’t do it all by yourself, then go for it. You don’t want to learn this lesson after you lost time because you thought you could do everything by yourself.
Get a marketing team. Get a support team. Hire assistants. If you don’t have the money to hire assistants yet, look around for assistants anyway and hire them when the money comes in. Whatever you do, don’t do it alone.