Most people work hard. They put in all of their dedication into something and hope for the best. These people constantly do the same things every day and never bother to explore out of the norm.
Few people work smarter and faster. These people are able to get the same tasks done every day. Working hard is manually scheduling 80 tweets with HootSuite. Working smarter and faster is getting HootSuite Pro and scheduling 80 tweets with just 4 clicks with HootSuite’s bulk scheduler.
It’s great to work hard because there is dedication involved, but how can you get the same result in less time? Working smarter and faster will allow you to find more things to work hard at and ultimately be more productive.