As you write more blog posts, your older blog posts will get pushed farther below your blog’s main page until they get kicked off the first page. The typical blog post that gets kicked off the first page gets a significant decrease in viewership. However, there are blog posts that were written several years ago that are still getting thousands of daily visitors leaving most bloggers stumped. The question everyone wants to ask is how this happens and how the results can be replicated.
The most important thing for you to know about these types of blog posts is that they dominate the search engines. If you search a term like “Top 100 Inspirational Quotes,” chances are you will still see the Forbes article written in May 2013. Social media is a great way to get initial traffic, but to get consistent, long-term traffic on a daily basis without having to post a tweet on the same blog post every day, incredible SEO is the way to go.
I have been using social media to save my articles that get old but still provide value. However, my most popular articles are the ones that I don’t have to tweet about every day. They bring in traffic through the search engines. I put in the work at one point, and now these articles bring in passive traffic.
What are your thoughts on making sure your blog does not get deserted by using SEO? What advice do you have for people who are trying to pull it off? Please share your thoughts and advice below.