There are over 500 million tweets being sent out every day, but not all of them are click-worthy. We have all seen our fair share of sensational tweets and big duds. There are some click-worthy tweets that result in a blog getting hundreds of extra visitors while others go unnoticed.
The difference is that some tweets are designed to make people want to click them. There are some tweets that prove to be irresistible, and as a result, people click on the links and view the articles.
There is some preparation that goes into creating the click-worthy tweet. Before writing the tweet, you need to find an article on the web that…
1. Your targeted audience would like
2. Is worth reading
The article has to be both of those things. The last thing you want is for someone to click on the tweet just to be disappointed by the article. That’s like seeing a really good movie trailer, watching the movie, and realizing that the movie was actually horrible.
After you get the article worth reading (preferably from your own blog), the next step is to shorten the link with Bitly. You do not want to have a giant link in your tweet that takes up a lot of space. The ideal amount of characters a tweet should have is anywhere from 70-100, and long URLs make maintaining that character length while coming up with a catchy headline difficult.
What you need to do is come up with a powerful headline. Powerful headlines are headlines that are tempting to click on. These are the types of headlines that get clicked and get more blog traffic. I mentioned a wide variety of ways to create powerful headlines in an earlier article, and there is also a tool that allows you to figure out how valuable a specific headline is.
This tool is called the Advanced Marketing Institute Headline Analyzer. It shows how powerful your headline is as well as the emotional appeal it will have to your readers.
Now that you have this information, you need to structure your tweet with the headline first followed by the link. After the link, say, “Please Retweet.” Not only does this work in getting more retweets, but if you are asking for a retweet, that implies that the tweet is retweet worthy.
A retweet worthy tweet with a link must lead to a good article. Since they have further assured confidence that the article is good, this will encourage readers to click the link in the tweet.
This is the strategy that you can use to create tweets with links that people want to click on. Getting clicks is important because if you have an optimized blog, some of the blog traffic you get will translate into subscribers and sales.
What is your advice on creating click-worthy tweets?
Marc Guberti says
Peter Harris says
Well done Marc. The moment I clicked on your tweet it occurred to me that you had created a “click worthy tweet”. Entirely appropriate for an article discussing how to create a “click worthy tweet”.
Marc Guberti says
I’m happy you clicked on the click-worthy tweet Peter. I should write a blog post called How To Create A Click-Worthy Blog Post Title next 🙂
Rodney Robinson says
Thanks for sharing your insight, Marc. Ill have to try Advanced Marketing Institute Headline Analyzer. Favorites seem to be easier to obtain from your audience than retweets. I assume more compelling content is retweeted than favorited.
Marc Guberti says
Some people prefer to favorite tweets while others prefer to retweet. It all depends on the individual. Usually, people retweet something to share it with their followers. Some people favorite tweets to show gratitude (you shared one of their articles) or to have an easy way to look back at the tweet in the future (there is a favorites tab that only has favorited tweets).