Twitter, just as all social networks, is a double-edged sword. Twitter can provide many opportunities, but it can also take up too much of our time. Small business owners constantly want to utilize social networks like Twitter but rarely have enough time to do so.
Twitter is the main reason I became a digital marketing expert. Once I got comfortable with Twitter, it was easier to get comfortable with the other social networks. In addition to the comfort, most of the interviews and guest blogging opportunities came directly from people who first saw me on Twitter.
Then time became a factor. During my junior year of high school, I had so little time for my business that the only thing I could focus on was Twitter. I saw the growth of my audience and was happy. However, I wasn’t fully utilizing the revenue generating opportunities.
Many small business owners find themselves on the seesaw with social media activity on one side and revenue generating activity (quicker revenue versus long-term revenue and social proof you get from social media) on the other side.
No matter how much you try, you won’t perfectly balance on the seesaw. Unless you have freelancers working for you.
The most significant decision I have made for my business in 2015 was outsourcing my workload. The only thing I do on Twitter now is engage with my followers. Virtually everything else I do on Twitter is outsourced.
This one decision has saved me an enormous amount of time. I want you to see similar results. Here’s what you need to outsource in your Twitter strategy:
#1: Prewritten Tweets
Many Twitter users find themselves tweeting the same type of content. Some Twitter users find themselves tweeting the same tweets in a cycle. If you are not one of these two Twitter users, you may find it difficult to schedule any tweets at all.
Regardless of which type of tweeter you are, outsourcing that work solves the problem. All of my tweets are scheduled by someone else. That saves me 15 minutes per day. 15 minutes per day may not seem like a lot, but the crumbs add up.
We all want to be successful on social media. Therefore, it only makes sense to look at successful social media accounts. Take a look at The Huffington Post’s account. Arriana Huffington does not publish the tweets that show up on @HuffingtonPost.
All of the top brands have social media management teams. However, you don’t need to be as big as The Huffington Post to outsource your tweets. You can find a freelancer on a place like Fiverr or UpWork. Then tell the freelancer what types of tweets you want them to write and publish on your account. Be specific.
Then you can devote your time towards other areas of your business. If you find yourself tweeting multiple on-the-fly tweets, you can potentially anticipate those tweets (i.e. if you know you will tweet affiliate links for the next three weeks) and tell the freelancer to schedule the tweets.
#2: Audience Growth
Imagine gaining hundreds of Twitter followers every day without being on Twitter every day. Just a year ago, I thought this was impossible. I thought I would have to put in all of the work to grow my Twitter audience.
Then I hired a freelancer and told him what to do. Now that part of my strategy is automated. This decision allowed me to save an extra 30 minutes per day.
Remember how those small crumbs add up. Now I’m saving 45 minutes per day (and Twitter isn’t the only thing I outsourced so I save more time than 45 minutes).
Learn how to grow your audience and examine how your freelancer grows your audience. That way, you are bound to achieve rapid audience growth without putting in any time.
#3: Account Problems
One of my CSV files had a bug where apostrophes were replaced by question marks. Here’s what happened:
Original Tweet: 5 Ways To Boost Your Blog’s Traffic
With The Bug: 5 Ways To Boost Your Blog??s Traffic
I told my freelancer (the one who schedules my tweets) about the problem. I proposed some ideas about why the problem occurs and then my freelancer was on it.
I no longer worry about these issues because I have a team around me putting in the time to fix these issues.
Engagement is the one thing on this list that I will never outsource. For some people however, it may be a good idea to outsource the interaction between your account and your followers. That depends on the amount of interaction your account receives each day and if you feel comfortable with someone interacting with them for you.
If you don’t interact with your followers because you don’t have the time, then outsource this part of your Twitter strategy. It’s better for your Twitter interaction to get outsourced than it is for no interaction to happen at all. Be very careful with this one. Make sure you set very clear expectations with this one.
Outsourcing your Twitter strategy will open up more time that you can repurpose towards other areas in your business. When you choose to outsource your Twitter strategy, the only thing you must do is make sure your freelancers are doing their work.
In the beginning, never assume that you and your freelancers are on the same page. It is usual for miscommunications to occur in the beginning until you and your freelancers get into a groove. Look over their work and make sure they are doing a great job.
What are your thoughts about outsourcing your Twitter strategy? What do you want to start outsourcing? Do you have any ideas for other parts of the Twitter strategy that you believe should get outsourced? Sound off in the comments section below.
This is good advice. How often do you recommend scheduling Tweets?
Marc Guberti says
I recommend that you send out tweets every day. Depending on how many tweets you schedule each day, that may mean you are scheduling your tweets every other day or once per week. It all depends on how many tweets you schedule each time you are scheduling them.