If you were a Jedi Knight, your landing page would be your lightsaber. It is the life-line of your blog.
The landing page allows you to grow your email list by offering a free eBook, report, or video. The free prize encourages people to enter their email addresses into the form. Here’s my most popular landing page:
Since the landing page is like my lightsaber, I want to direct as much traffic to it as possible. I promote it like it’s my gem.
To be a successful blogger with a big email list, you must promote your landing page like it’s the gem of your blog.
This blog post is going to discuss the less traditional methods. These secret methods don’t get as much attention, but they are critical nevertheless.
These are the four secret methods to get more landing page traffic.
#1: Link To It In Your Social Media Bios
Many people believe that they should have a link to their website in their bio. That’s only half true.
Yes, you want a link to your website. However, you have full control over which page on your website you link to.
On my social media accounts, I link to my landing page. Take a look at my Twitter bio. The link isn’t “marcguberti.com.” The link is to my landing page.
It’s the simplest change you can make to get more traffic to your landing page.
#2: Link To It In Guest Posts
All guest blogs allow you to write a bio for yourself. If you give them content, and you aren’t a ghostwriter, they will feature you as the author.
Most guest blogs provide you with the opportunity to talk about yourself in a few sentences. Within that small blurb, you need to create a call-to-action.
After people read your guest post, you want people to get led away from that guest post and to your landing page.
The easiest way is to tell people about your landing page in your bio:
The blurb at the bottom of the guest post matters the most. On Business2Community, my bio could be several paragraphs long.
However, the small blurb only contains a few lines of my long bio. I put the landing page at the beginning of the bio so it makes it into the blurb.
After reading the guest post, people will then click the link and go to my landing page.
Some guest bloggers will let you link to various posts on your blog throughout the guest post. One of those links should be to your landing page.
Capitalize on any opportunity you get to promote your landing page in your guest post. Of course, if you link to your landing page 10 times in the same guest post, people will get annoyed. The person who owns the guest blog probably won’t want you back.
But don’t be afraid of promoting the landing page in your guest posts. It’s the gem of your blog. It’s your lightsaber.
#3: Share The Landing Pages On All Of Your Social Networks More Often
On the surface, this method doesn’t seem like a secret. If anything, it seems like the most common method out there. Promote on social media and that’s where the magic happens.
But within that surface lies some secrets.
It’s not good enough to promote a landing page once in a while. It’s not even good enough to promote the same landing page several times per day.
I tweet about my landing page every other hour. That’s the amount of effort it takes to maximize the landing page traffic you get from Twitter. On Facebook, I am posting a link to one of my landing pages every day.
I share my landing pages as much as possible without annoying my audience. That’s how you get traffic to a landing page from social media without paying a penny.
You can use social media advertising to speed up the process, but I recommend avoiding social media ads until you feel more comfortable with social media.
#4: Have Your Own Affiliate Network
I was recently involved in an affiliate opportunity where I promoted a high-priced training course. I received over $100 in commissions for every sale I made.
I saw other affiliate marketers take part in the promotion of other people’s training courses. I knew that it was lucrative.
What I didn’t know is that affiliate marketing done right can help you dramatically grow your email list.
Part of the affiliate promotion was to promote the landing page with the preset autoresponder. In other words, part of the affiliate promotion was me and every other affiliate helping one person grow his email list.
We made money too, but we also helped to grow an email list.
There was a competition in place where the Top 5 people received some awesome prizes (Apple products or a TV depending on placement. People who didn’t want the prize could just get additional cash instead).
I finished in 17th place. It was very fitting since I was 17 years old at the time of the affiliate promotion. I brought in 139 opt-ins.
I was by no means the biggest player in the affiliate promotion. The numbers of everyone else didn’t get published, but since 16 people were ahead of me, here’s what I do know:
- The 17 of us put together brought in at least 2,400 subscribers. I wouldn’t be shocked if in less than a month, all of us put together brought in 5,000-10,000 new opt-ins.
- My username was a41 so my guess is that I was the 41st affiliate. Chances are over 100 people promoted the training course and landing page.
Creating your own affiliate network is where the magic happens. It’s how a lot of marketers make their money nowadays. If you have the right affiliate network in place, that can also mean thousands of new subscribers for you in just a few days.
Imagine the most influential people in your niche promoting your landing page to their audiences. That’s what can happen with an affiliate promotion in place.
I’ll just let that sink in as I move on to the conclusion.
There are many ways to promote a landing page. Some of those methods will lead to some traffic while other methods can completely transform your business.
The only way to know which methods will yield the best results is to give them a try. Then you will know for certain which methods work the best.
Which of these methods was your favorite? Do you know any other methods for getting more landing page traffic? Sound off in the comments section below.