YouTube quickly established itself as one of the most popular websites on the web, and its popularity shows no sign of declining anytime soon. YouTube gets over 1 billion unique visitors every month, and countless hours of YouTube videos get watched by those people every minute.
However, most of the people who use YouTube only use it to view other people’s videos. I know of people who find the time to sit down and watch about an hour’s worth of YouTube videos, and the occurrence is not rare. Many of these people exist around the world. They watch other people’s videos, sometimes engage in the comments section, and then move onto the next video.
Unfortunately, many people who watch other people’s YouTube videos are the passengers but not the pilots. Creating your own YouTube channel will turn you from a passenger to a pilot, and creating your own channel will make it possible for people to watch your own videos. There are plenty of benefits of having your own YouTube channel. Here are five of them.
#1: Google Gives YouTube Videos An Edge On SEO
If you are on YouTube, then you are moving up on the search engines. You can promote your blog on your YouTube channel to drive more traffic that way (which helps with SEO), but YouTube videos perform better on search engines than blog posts and videos from other places on the web.
Google gives YouTube a distinct advantage on its search engine, and the logic behind the advantage makes sense. Google owns YouTube. A big chunk of Google’s revenue comes from YouTube. In terms of Google making revenue, a visitor on YouTube is just as good as a visitor on Google. Google does not own Vimeo which is why nine times out of ten, YouTube videos rank higher than Vimeo videos and blog posts.
#2: More People Will Discover You In YouTube’s Search Engine
One of the most interesting (and commonly forgotten) facts about social networks and most shopping sites is that they are search engines. Just like Google, YouTube is also a search engine. Google’s search engine allows you to find anything on the web while YouTube’s search engine exclusively looks for YouTube videos.
YouTube may not be as large as Google, but it still gets those 1 billion visitors every month that I talked about earlier. Not only are these visitors coming back to YouTube often, but these visitors are also engaged visitors who stay on YouTube for a long period of time. YouTube users stay on the site for over 10 minutes at a time. If some of these visitors enjoy watching your YouTube videos, then they will certainly come back for more.
#3: Your YouTube Videos Can Bring In More Revenue
While YouTube is a great place to promote your blog and spread your message, your efforts on YouTube can also become very profitable. Some people have earned millions of dollars in revenue from Google Adsense ads being displayed on their videos.
Some of the individual videos that made over $100,000 were less than two minutes long. Imagine if it only took two minutes of your time to craft a YouTube video that ended up making over $100,000 (and counting). On YouTube, that is a possibility, and it is a possibility worth looking into.
Although the chances of going that viral on day one are slim, you can build your audience, and overtime, accumulate thousands of daily views. Then, you may end up making hundreds of dollars every day on YouTube, and if you become one of the must-watch YouTube channels, you may even make thousands of dollars every day from your videos.
#4: You Can Promote Your Products
Another great way to make money on YouTube is by promoting your products. Many expensive training courses have emerged on the web. Some of these training courses cost $100 while other training courses cost over $1,000.
If you promote your own affiliate link for an expensive training course or product on your YouTube channel, you have the potential to earn a big income. If you sold a $1,000 training course, and you make $500 from each sale, then you would only need one sale from YouTube to make the same money that a few months of ads would generate for a new user.
Although Adsense allows people to make strong incomes on YouTube, you do not have to rely on Adsense to make money on YouTube. For a YouTuber starting out with a new channel, promoting products is a quicker way to make a decent amount of money. While ads may generate a few cents every day, an Amazon affiliate link that brings in one sale every other week may result in a few extra dollars going to your income. Regardless of how big your YouTube channel is, using Adsense, utilizing affiliate links, and promoting your own products are three effective ways to make revenue on YouTube.
#5: You Can Easily Put Videos On The Web With YouTube
Out of all of the methods I have tried, YouTube presents the simplest way of putting your videos on the web. When it comes to providing value in their videos, the last thing any entrepreneur should worry about is having any issues with technology. YouTube is a platform that provides its users with an easy way to upload videos. Uploading videos on YouTube is as simple as uploading a file anywhere else and then adding a description to describe the video.
I use an iPad/Mac and iMovie to create, edit, and send my videos to YouTube. Using my iPad/Mac with iMovie makes the transition from idea to YouTube video simple. This simplicity makes it easy for me to focus on providing value instead of wondering if I am doing all of my work for nothing.
If you watch other people’s YouTube videos often, then you need to create your own YouTube channel. It is time to go from being a passenger to being a pilot. YouTube gives you the ability to upload your videos on the web and potentially get visibility on a large scale. The viewership and revenue will start small, but if you stick with your channel and promote it, your channel may eventually become one of the must-watch channels that attracts thousands of daily viewers and brings in a good stream of revenue.
Do you have a YouTube channel? Are you in the process of creating your YouTube channel? Where are you with your YouTube strategy? Please share your thoughts below.