YouTube is a dominant social network that continues to grab attention. Not only does YouTube attract over 1 billion people to their platform each month, but those people also watch videos.
Videos are a highly engaging form of content where you can quickly get people to know, like, and trust you. This is essential for anyone selling a product or service.
When most people start their YouTube channels, they get discouraged by small numbers and the lack of growth. If you keep a long-term window in mind (6-12 months), those numbers and your momentum will start to change.
However, learning YouTube growth strategies you can use allows you to take an active approach instead of waiting and hoping the YouTube algorithm kicks in.
If you apply these 3 strategies, you will soon see your channel pick up momentum…
#1: Do Keyword Research To Determine The Best Video Ideas
Not each video is created equal. If they were, they’d all be about the same topic, be the same number of minutes, have the same retention rate, views, like/dislike ratio, etc.
Some topics naturally do better…but how can we discover which topics work the best?
You can use keyword research tools like VidIQ and TubeBuddy, both of which I recommend, to figure out of your video idea can gain traction on YouTube.
You can also go to a YouTube channel in your industry and set the channel to show the most popular videos on their channel. You can take those ideas and turn them into unique videos for your channel.
You can learn more about this process and additional ways to come up with YouTube ideas for the algorithm in this video…
#2: Collaborate With Other YouTubers
One of the fastest ways to grow on YouTube is to collaborate with other YouTubers in your niche.
You can each do a video on the other’s channel and grow your subscriber base.
For any YouTube channel, a decent chunk of your viewers are current subscribers. You can’t subscribe someone to your channel twice unless they unsubscribe and then come back.
This is why your growth in views won’t be the same as your growth in new subscribers.
If you do a video on someone else’s channel, they won’t see a big subscriber boost from that video unless you promote that video on your platform (strongly recommended) or the video eventually gains traction in the algorithm.
You will see a big boost in subscribers because you’re now in front of an entirely new audience.
People agree to these types of collaborations because they are mutual. You appear on someone else’s channel to grow your audience. That same person appears on your channel and grows their audience.
If a YouTuber appears on your channel but you don’t get to appear on their channel, this can be remedied if the other YouTuber promotes the video to their entire community.
#3: Create Videos More Often
Anytime I’ve created more content, I’ve seen growth. When I went from weekly videos to multiple videos per week, my channel grew.
Similarly, when I decided to create daily videos, my channel has grown at a faster pace.
I started creating daily videos in April. My channel grew twice as much in April as it did in March, and I had a YouTube collaboration in March (none in April).
For my channel, combining daily videos with more frequent collaborations is the next step I’ll be taking to grow the channel.
The more videos you create, the more chances you give yourself to rank well on the algorithm, attract new visitors, and build even more trust with your existing audience.
If you want to learn additional ways to grow your YouTube channel, I put out a video a while back containing 13 strategies you can use to grow your channel.
Some of the strategies are from this blog post but with a different perspectives. Most of them are completely new.
If you want to grow your YouTube channel but want some help in your journey, schedule a free strategy call through this link. I’d be happy to talk with you.