Daily content is a heavy time investment. Is it worth it?
I re-examined this question after publishing a new YouTube video each day for about 30 days.
I tried published two videos on one of those days, but that was too much for my audience at the time.
I stuck it out for 30 days and shared my thoughts about the channel in this video…
The interesting thing about the daily YouTube video is that it wasn’t the first time I committed to daily content.
I committed to daily content back towards the end of 2016 and carried it into 2017 until the end of January. Think of it as your typical New Year’s resolution…
But from that experiment, I had data. While my channel was much smaller at the time, I managed to double my views and watch time during that month.
However, my subscriber growth didn’t even budge. After not being happy with the results, I stopped.
A big reason my channel didn’t grow with daily uploads in 2017 was because I didn’t optimize any of my videos or do topic research.
Part of the reason I’ve seen success with daily YouTube videos is because I do keyword research using VidIQ and TubeBuddy to determine the best video topics to build content around.
You can watch this video below to get an idea of what my content research looks like
But then I realized one more thing…
A long time ago, I didn’t just post daily content on this blog. I published a new blog post every 12 hours.
And they weren’t 1,000+ word blog posts. They were a few hundred words and barely reached 1,000 words if they did.
I did this for a number of years, and this is what my traffic looked like…
2012: 119 views
2013: 14,275 views
2014: 249,421 views
2015: 280,835 views
Then my blog plateaued and stopped growing. Part of the reason is that I stopped posting daily content in 2015. I heard about how each blog post should be 2,000 words to get even more traffic and tried writing more of those blog posts.
However, that decision prevented me from creating daily content that helped this blog reach its best growth.
Someday I do want to hit 300,000 views for this blog in one year. 2015 was the peak.
But in writing this blog post, I decided to look deeper. Part of the reason my blog grew was because Twitter was completely different back then from what it is now.
Twitter tools like ManageFlitter and Tweepi still allowed you to target users and follow them en masse.
This helped me grow my audience and get over 100,000 views just from Twitter in April.
Search engine traffic shot up just like the Twitter traffic, but a combination of no daily blog posts and the Twitter strategy not working the same, my traffic went down.
I still get 100,000 views to this blog each year, but I do want to bring it back to its prime.
I wish I had income numbers to demonstrate how this shift affected my income. However, I only started tracking it in 2019 and prefer to keep those numbers private.
Daily Content Only Works If…
My two experiences with daily YouTube videos provides the full picture of why some people who produce daily content thrive while others get burnt out without the results to show for it.
In 2017, I pumped out content for the sake of pumping out content.
In 2020, I’m creating content based on what you engage with the most and what content ideas already work the best on that platform.
I also have an objective for each piece of content. So far, I’ve referenced two videos in this blog post and hope you’ll subscribe to my YouTube channel if you enjoy those videos.
In other content, it’s to fill up my strategy call calendar, increase book sales, or promote one of my podcasts.
If you’re producing daily content for the sake of it, it won’t work. If you combine daily content with content research and clear objectives, this strategy will help you.
Reuse Your Past Ideas
Daily content isn’t easy to produce on any platform. When you start producing daily content on multiple platforms, it becomes even more challenging.
That’s why it’s good to reuse your past ideas so you don’t have to do as much thinking. This blog post was inspired by a YouTube video where I talked about my experience of producing daily videos.
I combined the content from this video with additional insights to produce this blog post.
By creating blog posts around what has already worked on YouTube, I increase the likelihood of creating blog posts that resonate.
Creating daily content takes extra work, but with the right strategy in place, daily content can be the exact thing you need to take your business to the next level and beyond.