Do you wonder what makes top influencers tick? What are the common strategies they’re using to expand their audiences and reach more people?
While influencers deploy a number of platforms and tactics, the core strategies remain the same. Understanding these core strategies and addressing them in your business will give you the playbook you need to become an influencer in your space.
#1: Meet New People Often
Between all of the tactics and platforms, it’s easy to forget the most essential element of any successful business: the ability to turn people into customers.
You don’t get to turn people into customers unless they are aware of what you have to offer. If you want more people to know about what you do, you have to meet more people.
While in-person networking events are still in limbo for the most part, you can still participate in Facebook Groups, start a podcast where you interview guests, and even launch a virtual summit if you’re courageous and ready to further accelerate your business.
The more people you meet, the more introductions you’ll get. People you meet will know people who you should know but don’t know quite yet. Deepen the relationships with each person you meet, and they’ll connect you to even more people. This will compound over time, and it’s why the top influencers tend to get featured on so many podcasts and in many articles.
Podcasting is the best way to meet new people. Guests will happily come on your show because they want to get in front of your audience. In return, most guests will promote your show to their audiences, and you get to meet more people in the process.
#2: Become A Prolific Content Creator
You can’t actively meet new people throughout the day. You’ll want some downtime, conversations with family, and sleep. However, there are many agents who work on the behalf of top influencers.
Those agents are their pieces of content. Regardless of the time of day, people can still consume your content. Each day, I wake up to a flurry of engagement notifications on Medium. While I’m sleeping or away from my computer, my content continues to work for me and attract more people to my brand.
Not only does content help you gain visibility, but you’ll also sell more products. Many people see free content as a preview of the quality of your products and services. If you produce quality content, people will associate that quality with your offers. The reverse is also true if you rush your content and it doesn’t provide much value.
Becoming a prolific content creator is as easy as small daily actions. Writing 1,000 words per day, creating 1 video per day, or interviewing 1 person on your podcast each day are three great ways to get started. Nothing’s stopping you from doing all three of those activities each day.
#3: Focusing On A Few Social Networks
It’s no secret that many top influencers utilize social networks to gain additional visibility. However, some influencers throw around the word omnipresence and encourage you to be active on every social network.
While this is a great long-term goal, it’s not practical in the beginning. Each social network requires time to learn, create content, and engage with your community. As you spread your time across more social networks, you end up becoming a “Jack of all trades, master of none.”
Avoiding this fate is as simple as deciding on the 1-3 social networks you will prioritize. At the start, you should be omnipresent so you get a better understanding of which social networks yield better results. Once you figure out your top social networks, just focus on those.
You can focus on additional social networks later on as your business grows and you have enough financial muscle to delegate some tasks.
You won’t make a lot of money by exclusively focusing on social media. These platforms are meant to build relationships and lead people to your email list. The email list is where most of the money resides.
Platforms like YouTube pay their creators through Google Adsense, but you open the doors to far greater income potential if you direct your social media followers to a free opt-in and advance those relationships.
Influencers have a variety of techniques they use to grow their audiences and cement their statuses within their industries. However, all of the techniques revolve around the core strategies we have explored in this article.
If you modify your business model to place a greater emphasis on these core strategies, you’ll significantly boost your visibility over time.