Would you like to grow on every social network? Many marketers talk about achieving omnipresence, but how can we actually achieve that status…without having a massive team?
Growing on every social network gives you more touch points between you and your audience. The more you show up in front of your audience, the more likely your followers will become future customers.
The main issue with social media is the time investment. You spend so much time creating posts, engaging with people, and growing your audience…but then what?
Most people approach social media marketing by stretching themselves too thin. They get excited about growing on all of the platforms but end up growing on none of them.
In this article, you’ll learn the solution to this dilemma and how you can grow on every social network you want to grow on.
Focus On Two Social Networks
Growing on every social network requires that you have a large audience. It’s easier to grow on one platform when you already have 100,000 engaged followers on another platform.
Once you have a massive platform on a single social network, start directing those followers to your other social networks. Let your audience know they can expect exclusive content on the other social networks so they have a reason to follow you on those platforms.
Using one platform to grow on several platforms will give you a massive head start on each new social network you prioritize. This head start will then help you with the algorithms and the traction will continue to compound.
Not only should you use your top social network to direct traffic to your other platforms, but you should also use your other platforms to direct traffic to each other. Building bridges across your social media platforms makes it easier for your followers to bounce around the content you’ve posted on different platforms.
Don’t be in a rush to build out many bridges at once. Just build them one at a time. If your main social network is YouTube, and you want to grow on Instagram, focus on directing your YouTube subscribers to Instagram first.
Once you have reached a high enough following on Instagram, tell your YouTube subscribers to follow you on another platform such as Pinterest. You can follow suite by telling your Instagram followers to follow you on Pinterest for exclusive content.
You should also tell your Instagram followers about your new video uploads. Some will need the reminder and others will find you on Instagram for the first time due to the compounded traction.
One bridge at a time. Don’t rush to build Rome in a day. You can add other social networks to the mix based on the time investment and the results you’re seeing at the moment.
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