This is a guest contribution from Melissa Andrews, the Content Marketing Strategist at ArXe Ventures
Instagram is huge. And it’s getting bigger every day. According to Statista, there were more than 1 billion users on Instagram in 2021 and that number has only been growing since then.
Over 100 MILLION posts are shared on Instagram every day. That’s a lot of posts, right?
So how do you make your Instagram posts more popular, with all those photos out there? It takes both time and effort, but there are some simple ways to help your Instagram posts rise above the noise…
1 . Tag Inspiring People
Remember when I said there were more than 1 billion active users on Instagram?
That means if someone sees your Instagram post on their feed, it’ll be less likely to get noticed amidst all the noise if you don’t tag any other users.
On the flip side of that same coin, tagging accounts that are relevant/interesting will help your posts get more exposure. This can be anything like an account you recently stumbled upon (but would like to feature in your post) or someone who could potentially influence your photo’s popularity.
For example, let’s say that you’re wearing the cutest dress and you’d like to share it with all your friends/followers. Instead of just posting it by itself, take a screenshot of the product page where you bought it and tag the retailer. If the retailer has accounts on Instagram, they might repost your photo if their followers like it enough!
2 . Use Creative Hashtags
Creatively using hashtags will get you more engagement than just using plain-Jane hashtags. Here are some examples: use only single words, add emojis (be careful not to overdo it #🔥), or make up your own branded hashtags. For example, ArXe Ventures found some of their clients more than tripled their exposure, once they used relevant hashtags.
Remember: Multiple posts that use the same hashtags will be found together, so using the same hashtag multiple times in a post is okay. However, don’t go overboard and spam your posts with the same hashtag.
3 . Be Trendy
Using trends in your Instagram feed can be a huge help for getting likes, comments, and exposure. Since trends can be fickle, it’s recommended to look at what hashtags people are using on Instagram and add those into your posts (instead of using the actual phrase, like “flexing”).
To find the most trending hashtags, Instagram’s explore page is a great place to start.
4 . Engage With Other Feeds
The most obvious way to make your Instagram posts more popular is to interact with other popular users’ feeds. When you comment on another user’s post, it’ll increase the likelihood of them commenting back or checking out your profile.
There are tons of easy ways for this to happen, but what’s important is that you comment and like on other users that are relevant to your interests and your target audience.
5 . Don’t Forget Your Other Social Media Channels
In order to make your Instagram posts more popular, you need to share the love with all of your social media accounts. Don’t forget to link back to your other feeds from places like Twitter, Facebook, and even Pinterest!
This will help the reach of your posts and get more likes, comments, and shares. It’s all about cross-promotion!
6 . Be Consistent
In order to make your Instagram posts more popular, you need a good strategy. Your posts shouldn’t be all over the place and they shouldn’t feature a thousand hashtags.
Keep it simple and post at intervals that work for you! If you go days without posting, don’t expect engagement on your feed. But if you’re consistently posting, you’ll generate more traction. There are even some tools out there such as Inflact (formerly known as Ingramer) which allow you to automatically schedule posts, and use a hashtag generator!
Take time to create a strategy that works for you and then stick to it!
7 . Don’t Be Salesy
Don’t go overboard with trying to sell people things in your Instagram posts. (And by going overboard, I mean you should RARELY do it.)
Most people check Instagram to forget about work and school and responsibilities for a little while – if you’re constantly trying to sell them on buying something or following your other social media channels, they’ll get annoyed very quickly.
Remember to give your Instagram feed some breathing room between posts about your products or services. (Think Gary V’s Jab, Jab, Jab, Right Hook concept.)
If you make it too salesy, people will stop following you and you’ll lose out on all of the potential exposure!
So there you have it – 7 easy ways to make your Instagram posts more popular. Remember that the best way to get more attention on your posts is to experiment, take risks, and work hard at being creative.
Don’t forget to leave a link to your own Instagram account in the comments section!