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Marc Guberti

10 Places To Find Great Podcast Guests

July 17, 2018 by Marc Guberti Leave a Comment

podcast

One of the most important things you can do for your podcast is find great podcast guests. Interviewing great guests for your show will boost your authority due to your association with influential people in your niche.

There are many places to find great guests, but some people get overwhelmed with the process, stick with one method, or don’t know where to look.

If you host a weekly podcast, it’s not as difficult. You just need to get 52 YESes each year, and just a little more than that if you want to have episodes scheduled in advance.

When you release multiple episodes each week, you need to find more guests. Some day, Breakthrough Success will be a daily podcast. I’ll need to find at least 6 guests per week (I might do a solo appearance on the show once per week when it becomes daily).

Regardless of whether you are just getting started with your podcast or have been at it for a while, the guests on your show make the show. You can develop your skill as a great host, but even if you ask the best questions, the only way to get the best answers is to get the best guests on your show.

There are a few places you can go to find great guests for your next podcast episode. Here are 10 of them.

 

#1: Other Podcasts

By far the most popular way to find guests is to go on other podcasts in your niche. Not only are these guests good, but they also have experience with getting interviewed on podcasts.

I frequently go on EOFire to find potential guests for my show. Since John Lee Dumas publishes a new episode every day, there’s more potential guests to choose from.

However, you don’t want to become a me-too podcast. You don’t want to interview everyone who appeared on one podcast (in my example, EOFire). You want to incorporate a variety of platforms to find and reach out to guests AND ask different questions from other podcast hosts.

SUGGESTED ARTICLE: [3 STEPS TO HOSTING A GREAT PODCAST INTERVIEW]

 

#2: Virtual Summits

Virtual summits bring together the top experts in a niche. They get interviewed by the host and share their insights. Virtual summits are often touted as a powerful approach to growing a hyper-engaged audience, but they’re also great places to find potential podcast guests.

Search “[your niche] summit” and you’ll come up with several results. While most virtual summits have around 20 speakers, some virtual summits have over 50 speakers. The more virtual summits you come across, the more potential guests for your podcast.

 

#3: In-Person Events

This one takes more time but leads to healthy relationships. If you go to in-person events related to your niche, go up to the speakers and the action takers. Ask them if they would be interested in being guests on your show.

You can ask for the person’s email or write out your calendar link (if you have one…but if you don’t have one yet, I recommend Acuity). You may have to do some follow-up on your end (Spoiler Alert: you probably will), but if you kick it off during the in-person event, the interview will reflect that.

 

#4: LinkedIn

I am astonished at how many people view LinkedIn as nothing more than the “Online Résumé” Social Network. It is so much more than that.

You can find potential clients, people who can help you grow your business, and so many great people on that platform.

But in the context of this blog post, LinkedIn is also a great place to find guests for your show. LinkedIn’s search engine allows you to enter keywords and find people in the same way Google’s search engine helps you find articles, videos, and other content.

Do you want to find content marketers in New York who went to Fordham University? You can do that with LinkedIn and connect with each of those people.

SUGGESTED EPISODE: [LEVERAGE LINKEDIN TO GENERATE NON-STOP SALES, LEADS, AND REVENUE WITH JOHN NEMO]

The level of detail for any LinkedIn search is powerful and will help you find great guests for your show. To top it all off, the potential guest’s LinkedIn profile will usually give you everything you need for the prep.

A bio, past experience that can help you frame your questions, a profile picture, and, for some profiles, more details than you could possibly fit into a podcast episode.

 

#5: Amazon

The Everything Store continues on its path to global dominance. It has countless products, perks like Amazon Prime, and Alexa.

But Amazon is also a great place to find potential guests for your show.

They say that nothing builds your authority as quickly as publishing your own book. There are a few ways to take that…

The common way to take this insight is to get out there and write your book. There’s no problem with that. I aspire to write at least 1 book for every year I’m alive (I’m 20 and currently working on Book #20).

The other way you can take this advice is to think, “Well, if Amazon has so many books on its platform, it’s a great place to find authors in my niche.”

Simply search for Kindle books in your niche, and thousands of results will show up. That’s thousands of authors you can contact and invite onto your show.

One of the shortcuts I use for finding guests on Amazon is to scroll through the “Customer who bought this item also bought” and “Sponsored products related to this item” sections of the sales page to find more books and authors.

If you have your own book published on Amazon, I strongly encourage you to go on your book’s Amazon page and scroll through both of those sections to find guests. Not only will you find great guests, but you’ll also have a better idea of what type of content your readers buy and want more of.

Many of the people who bought Content Marketing Secrets have also bought books that show them how to sell more of their books and grow their audiences. What products do your customers frequently buy in addition to your own?

 

#6: Guest Blogs

Guest blogs take in experts to write content for them. It’s the blogging version of appearing on someone else’s podcast. Find prominent guest blogs in your niche and contact the people who wrote content that would be valuable for your listeners.

This works similarly to leveraging other podcasts, but I don’t recommend turning this into your main strategy for finding guests. Not all guest bloggers make great podcast guests, and some don’t have the proper audio to provide a great experience.

No matter how great the content is, bad audio will turn people away.

 

#7: Word-of-Mouth

This gets easier as you interview more guests and become more established. At the end of each interview, especially when you show is just beginning, ask the guest if they know anyone who would be a great fit for your show.

If you and the guest had a great interview, this tactic works like a charm. You will usually get anywhere from 1-3 recommendations. You can reach out to those people, get them on your show, and continue repeating the process while finding guests through other tactics.

 

#8: Books

We return to books, and you’ll hear more about them one more time before you finish reading this blog post.

We already know about finding books on Amazon and contacting those authors.

The next step is reading the best books in our niches. Within those pages, you’ll come across insights, stories, and more potential guests for your show.

It’s very common for authors to mention other people in their books. I’ve read some books and came away from those books with 5 potential guests for my show.

[SUGGESTED TRAINING: WRITE 1 KINDLE BOOK EVERY MONTH]

Scrolling through podcasts may be a more time effective approach for finding great guests, but if you’re reading books anyway (and that’s great for self-education, an essential for success), you might as well take note of interesting people mentioned in those books who would make great guests for your show.

 

#9: Product Testimonials

Maybe you don’t read books. I get that. Some people prefer to learn by listening to audiobooks, watching videos, or reading blog posts like this one.

But one thing anyone can do is go through the testimonials. The testimonials for any book are either on the back cover or fill up the first few pages of the book. With the right book, you can use the testimonials section to find 20-50 potential guests for your show. This is no exaggeration. Some books are loaded with 5-10 pages of testimonials before they get into the actual content.

You can take the same approach for training courses. If someone’s case study is highlighted on the sales page, reach out to that person to have him/her on your show. Interviewing the success stories also makes it easier to interview the person who created the training course.

Look for testimonials not just for what they say, but also for who’s giving them. Would they be a good fit for your show?

 

#10: YouTube

The digital surfer’s frequent hangout is also a place where potential guests hang out. Instead of searching for your version of cute kitten videos or turning away from the social network entirely to avoid searching for your version of cute kitten videos, you can search for keywords in your niche.

See which channels offer valuable content and connect with the people behind the channels. You can invite them to be guests on your show and learn a lot through the experience.

 

In Conclusion

The better the guests, the better the podcast. Unless you host a solo show, there’s no way around it. You need a variety of tactics to find the best guests for your show. In the end, you may not utilize all 10 of these tactics. I know I don’t.

I currently focus on other people’s podcasts, everything I said about books, and LinkedIn. I was more aggressive with word-of-mouth requests earlier in my journey and only use virtual summits to find speakers for my own virtual summits. Most of the virtual summit speakers have been on several podcasts anyway.

How do you find guests for your show? Do you have a question for me? Sound off in the comments section below.

ACTION STEP: Pick at least three of these tactics. Reach out to at least one guest using each of those 3+ tactics. That means you’re reaching out to three people for your show. Do this even if you don’t have a podcast but want to launch soon. The only reason Breakthrough Success is a thing is because I sent emails months before I was ready.

Filed Under: Podcast

E202: Make The Impossible Possible With Steve Sims

July 16, 2018 by Marc Guberti Leave a Comment

Steve Sims is the visionary founder of Bluefish, the world’s first luxury concierge that delivers the highest level of personalized travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional athletes, and other discerning individuals interested in living life to its fullest. His recent published book Bluefishing teaches people how they can make things happen and make the impossible possible.

 

Quotes To Remember:

“People want what they feel that they can’t get.”

“Delegation is the evil of all entrepreneurs. We hate to delegate.”

“You have to force yourself to delegate. It’s tough but you have to do it.”

“An entrepreneur is a visionary.”

“Every leader needs supporter.”

“You need to be a master delegator. You need to be a master process creator.”

 

What You’ll Learn:

  • Making Impossible Possible
  • Growing the Team and Getting Better with Delegation
  • How A Narrow Focus Can Benefit Entrepreneurs
  • What Exactly Makes a Brand Great

 

Key Links From The Show:

Steve’s Site

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Bluefishing by Steve Sims

Jay Abraham’s Books

Oh, the Places You’ll Go! by Dr. Seuss

Mastermind Dinners by Jayson Gaignard

Filed Under: Breakthrough Success

E201: The Power Of Digital Marketing For Business Growth With Ryan Cote

July 13, 2018 by Marc Guberti Leave a Comment

Ryan Cote is the director of digital services and partner at Ballantine, a third-generation family-owned direct mail and digital marketing company based out of Fairfield, NJ. From lead generation to marketing strategy for small business, today’s guest and his company rise above the get-featured-quick schemes. He helps business owners grow their book or business in today’s online world.

Quotes To Remember:

“The main thing is making sure you have a rock-solid website.”

“The more enticing you can make the title and description, the better the chance of getting a click.”

“With SEO, link building is just part of the equation.”

“Set and forget is the biggest issue with pay-per-click campaigns.”

“No matter what you do, you’re working with people.”

What You’ll Learn:

  • Pointers on Getting Leads through Digital Marketing
  • Ways to Get More Organic Traffic from Google
  • Best Strategies to Get Paid Traffic
  • Facebook Ads vs. Google Ads

 

Key Links From The Show:

Ryan’s Site

Ryan on LinkedIn

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

How to Win Friends and Influence People by Dale Carnegie

The ONE Thing by Gary W. Keller

The Compound Effect by Darren Hardy

Filed Under: Breakthrough Success

E200: “Work It” Contains Fascinating Secrets For Success With Carrie Kerpen

July 12, 2018 by Marc Guberti Leave a Comment

Carrie Kerpen is the co-founder and CEO of Likeable Media, an award winning content studio that was named Crain’s 6th best place to work in NYC. She is the author of WORK IT: Secrets for Success from the Boldest Women in Business and a columnist for Inc and Forbes. The KeyNote speaker has spoken in conferences around the world and been featured in the New York Times, ABC World News Tonight, FOX News, and CNBC.

 

Quotes To Remember:

“No matter what choices you make, as long as they are the choices that work for you, you can achieve great success.”

“Your network is your net worth.”

“Confidence is such an important skill and one of the big key elements of confidence is learning how to talk about yourself.”

“Following what the person ahead of you is doing won’t always work.”

“You can do it all but just not at the same time.”

 

What You’ll Learn:

  • Improving your networking skills
  • Being More Confident with Bragging
  • Cracking the Confidence Code
  • Staying Disciplined With Finances

 

Key Links From The Show:

Carrie’s Site

Likeable Media

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Work It: Secrets for Success from the Boldest Women in Business by Carrie Kerpen

The 5 Second Rule by Mel Robbins

The Power of Onlyness by Nilofer Merchant

Give and Take by Adam Grant

Pick Three: You Can Have It All (Just Not Every Day) by Randi Zuckerberg

Filed Under: Breakthrough Success

E199: Getting Beyond The Comfort Zone With Andy Molinsky

July 11, 2018 by Marc Guberti Leave a Comment

Andy Molinsky is a professor at Brandeis University’s International Business School with a joint appointment in the Department of Psychology. His work helps people learn how they can act outside of their comfort zones. His research and writing has been featured in the Harvard Business Review, Inc Magazine, Psychology Today, the Financial Times, the New York Times, the Wall Street Journal, the Boston Globe, NPR, and Voice of America. He was awarded as a Top Voice for LinkedIn for his work in Education. He is also the author of two books, Global Dexterity and Reach.

Quotes To Remember:

“Courage isn’t the absence of fear. It’s the ability to take actions in the presence of fear.”

“Use what we have inside of us to overcome those barriers.”

“Sometimes we want to stay right in our comfort zone.”

“Conviction is a deep sense of purpose.”

 

What You’ll Learn:

  • Stepping Out of Your Comfort Zone
  • Staying Focused Outside of Your Comfort Zone
  • Building Resilience and Confidence

 

Key Links From The Show:

Andy’s Site

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Global Dexterity by Andy Molinsky

Reach by Andy Molinsky

Difficult Conversations by Bruce Patton, Douglas Stone, and Sheila Heen

Getting to Yes by Roger Fisher and William Ury

Filed Under: Breakthrough Success

E198: How To Go From Ordinary To Extraordinary With Erik Seversen

July 10, 2018 by Marc Guberti Leave a Comment

Erik Seversen is a writer, speaker, adventurer, entrepreneur, and educator. His new book Ordinary To Extraordinary highlights the story of an average man’s adventurous search for meaning.

Quotes To Remember:

“I believe it is possible for ordinary people to choose to be extraordinary.”

“Taking care of the self first is a better way to be a better entrepreneur.”

“Breaking that barrier of ‘How much do I really know?’ is really key.”

“When you are relaxed, you are able to do more.”

“Knowing is not enough, we must do. Willing is not enough, we must apply.”

“The bigger we dream, the bigger we’re gonna reach.”

“Anybody who is breaking through success or wants to breakthrough success needs mentors.”

 

What You’ll Learn:

  • Being an Adventurous Entrepreneur
  • Learning a New Language
  • Transitioning from Being Ordinary to Extraordinary

 

Key Links From The Show:

Erik’s Site

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

The E-Myth Revisited by Michael E. Gerber

The Power of Meaning by Emily Esfahani Smith

The Magic of Thinking Big by David J. Schwartz

Filed Under: Breakthrough Success

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Primary Sidebar

I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

  • Upwork
  • MoneyLion
  • Freight Waves
  • Westchester Business Journal
  • Property Onion

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