Marc Guberti

YouTube ads can ignite your brand’s growth and introduce you to a steady stream of new prospects. These ads provide superior targeting capabilities and provide numerous data points to dissect. They can look complicated to beginners which is why we’re talking about YouTube ads in the latest Breakthrough Success episode.

About Our Guest

Shash Singh runs an Linx Digital, an agency that has generated their clients over 8 figures in revenue. Shash has worked with clients like Prodigy Game, Kinobody, Amazing Selling Machine and more. With multi-7 figures under ad spend management, Shash’s agency is one of the leading YouTube ad agencies in the game.

Key Links from the Episode

Free YouTube Ads Targeting Guide

Subscribe to Shashwat’s channel

Want a business freelance writer to assist with your content creation? Send me an email marcguberti@gmail.com.

What happens inside a publicly traded company? These companies have higher expectations and more people analyzing their results. How do these companies continue growing and pleasing shareholders. We’ll discuss what goes inside a publicly traded company with our latest guest.

About Our Guest

George Holmes joined Resonant in 2016. Prior to joining Resonant, he served as Chief Commercial Officer for Tigo Energy, where he was responsible for expanding the company’s demand creation activities. From 2013 to 2015, he worked for Energous, first as Senior Vice President Sales & Marketing then as Chief Commercial Officer where he was responsible for securing development and licensing agreements, overseeing IP strategy and process and spearheading regulatory strategy and tactics.

Key Links from the Episode

Resonant — Ticker: RESN

We all face setbacks. The business doesn’t produce revenue like it used to, and we can face personal challenges too. These obstacles sting in the moment, but we must rise above them. It’s time for you to make the ultimate comeback.

Lisa Gable, author of the book Turnaround, joins us to share how we can change course when things are going south. Adjustments will set you up for your ultimate comeback. You’ll learn plenty of insights from this episode including how to break down the past and visualize your future.

About Our Guest

Lisa Gable has served four U.S. presidents and two governors, counseled Fortune 500 CEOs, and represented global public-private partnerships and nonprofits with an end goal of moving organizations to higher levels of performance.

She is the founder of FARE, the world’s leading non-governmental organization engaged in food allergy advocacy. FARE is also the largest private funder of food allergy research. Their mission is to improve the quality of life and the health of individuals with food allergies, and to provide them hope through the promise of new treatments.

Key Links from the Episode

Get your copy of Turnaround

FARE

Connect with Lisa on LinkedIn

This is a guest contribution from Melissa Andrews, the Content Marketing Strategist at ArXe Ventures

Instagram is huge. And it’s getting bigger every day. According to Statista, there were more than 1 billion users on Instagram in 2021 and that number has only been growing since then.

Over 100 MILLION posts are shared on Instagram every day. That’s a lot of posts, right?

So how do you make your Instagram posts more popular, with all those photos out there? It takes both time and effort, but there are some simple ways to help your Instagram posts rise above the noise…

1 . Tag Inspiring People

Remember when I said there were more than 1 billion active users on Instagram?

That means if someone sees your Instagram post on their feed, it’ll be less likely to get noticed amidst all the noise if you don’t tag any other users.

On the flip side of that same coin, tagging accounts that are relevant/interesting will help your posts get more exposure. This can be anything like an account you recently stumbled upon (but would like to feature in your post) or someone who could potentially influence your photo’s popularity.

For example, let’s say that you’re wearing the cutest dress and you’d like to share it with all your friends/followers. Instead of just posting it by itself, take a screenshot of the product page where you bought it and tag the retailer. If the retailer has accounts on Instagram, they might repost your photo if their followers like it enough!

2 . Use Creative Hashtags

Creatively using hashtags will get you more engagement than just using plain-Jane hashtags. Here are some examples: use only single words, add emojis (be careful not to overdo it #🔥), or make up your own branded hashtags. For example, ArXe Ventures found some of their clients more than tripled their exposure, once they used relevant hashtags.

Remember: Multiple posts that use the same hashtags will be found together, so using the same hashtag multiple times in a post is okay. However, don’t go overboard and spam your posts with the same hashtag.

3 . Be Trendy

Using trends in your Instagram feed can be a huge help for getting likes, comments, and exposure. Since trends can be fickle, it’s recommended to look at what hashtags people are using on Instagram and add those into your posts (instead of using the actual phrase, like “flexing”).

To find the most trending hashtags, Instagram’s explore page is a great place to start.

4 . Engage With Other Feeds

The most obvious way to make your Instagram posts more popular is to interact with other popular users’ feeds. When you comment on another user’s post, it’ll increase the likelihood of them commenting back or checking out your profile.

There are tons of easy ways for this to happen, but what’s important is that you comment and like on other users that are relevant to your interests and your target audience.

5 .  Don’t Forget Your Other Social Media Channels

In order to make your Instagram posts more popular, you need to share the love with all of your social media accounts. Don’t forget to link back to your other feeds from places like Twitter, Facebook, and even Pinterest!

This will help the reach of your posts and get more likes, comments, and shares. It’s all about cross-promotion!

6 . Be Consistent 

In order to make your Instagram posts more popular, you need a good strategy. Your posts shouldn’t be all over the place and they shouldn’t feature a thousand hashtags.

Keep it simple and post at intervals that work for you! If you go days without posting, don’t expect engagement on your feed. But if you’re consistently posting, you’ll generate more traction. There are even some tools out there such as Inflact (formerly known as Ingramer) which allow you to automatically schedule posts, and use a hashtag generator!

Take time to create a strategy that works for you and then stick to it!

7 . Don’t Be Salesy

Don’t go overboard with trying to sell people things in your Instagram posts. (And by going overboard, I mean you should RARELY do it.)

Most people check Instagram to forget about work and school and responsibilities for a little while – if you’re constantly trying to sell them on buying something or following your other social media channels, they’ll get annoyed very quickly.

Remember to give your Instagram feed some breathing room between posts about your products or services. (Think Gary V’s Jab, Jab, Jab, Right Hook concept.)

If you make it too salesy, people will stop following you and you’ll lose out on all of the potential exposure!

Conclusion

So there you have it – 7 easy ways to make your Instagram posts more popular. Remember that the best way to get more attention on your posts is to experiment, take risks, and work hard at being creative.

Don’t forget to leave a link to your own Instagram account in the comments section!

Elevating yourself as an entrepreneur puts you in a better position to achieve goals and increase sales. Jake Kelfer joins us to share how we can achieve our dream lives. We’ll discuss strategies to stay productive during less productive hours and checking off your priorities.

About Our Guest

Jake Kelfer is lifestyle entrepreneur, business coach, and life elevator dedicated to helping people create transformational experiences and achieve their true potential through connection. He is a 2x bestselling author of Elevate Beyond and Elevate Your Network, a high-energy motivational speaker, and the founder of the Professional Basketball Combine which has helped 70+ NBA draft prospects turn their dreams of playing pro basketball into their reality. He and his work have been featured on Forbes, Sports Illustrated, ESPN, and many other major media outlets. Connect with Jake on social @jakekelfer!

Key Links from the Episode

Get your copy of The Elevated Entrepreneur

Follow Jake on Instagram

Toggl

Backlinks are the foundation for any successful SEO strategy. Backlinks act as votes of approval. When other websites link back to yours, Google starts to think more favorably towards your website. 

Backlinks only produce higher SEO rankings if they are relevant. When SEO was the Wild West, people would buy hundreds of low-quality backlinks. These purchases artificially inflated their rankings, but Google caught on to these shenanigans. This era is far past us, but some mistakenly believe backlinks are no longer important.

You need backlinks to move up in the algorithm. These strategies will help you get more of them.

1. Write Guest Posts

Some blog owners rely on guest posts to continue providing content to their audiences. Instead of writing the content themselves, they lean towards outside contributors to fill in the gaps.

Guest blogging puts you in front of new audiences. More people will hear about your work. Some of these people will inquire about your services.

Each blog owner has different rules surrounding guest posts. Some guest post rules let you link throughout the article. You can link to relevant articles on your site to draw visitors to your content. 

While rules vary, every blog owner gives contributors a byline. You can use this byline to link to your opt-in or services page. You’ll secure a backlink in the process.

The cool part about guest posts is that you can repurpose the content. You can turn guest posts into podcast episodes and YouTube videos. 

Why stop with a single piece of content when you can incorporate several formats? You’ll reach a larger audience and increase your income potential.

2. Appear on Podcasts

Appearing on podcasts helps you establish credibility. Podcast guests get to talk about themselves and their core topic for an entire conversation. 

It’s important to remember that podcasting is a conversation. Podcast hosts like to engage in a talk instead of hearing your monologue. Make your answers short and to the point. Quick answers allow podcast hosts to ask more questions and further highlight your expertise.

Almost every podcast has a show notes section. In this section, a podcast host includes links mentioned in the episode. Podcast hosts will link to this section of your website. You can also provide a call to action, such as scheduling an appointment or subscribing to your opt-in. These calls to action provide direction and can turn listeners into clients.

3. The Value Backlink

You may read a blog post and feel like something’s missing. Backlinks provide value to readers by expanding the content. Some bloggers do not include many backlinks. It takes extra time to find useful internal and external links.

I’ve received many emails from bloggers about including their links in one of my blog posts. The idea is that if I include their link, it increases the overall value of the blog post. This sounds like a great idea, but naturally, people overused this tactic and sent generic emails.

Here’s the secret about these types of emails. I can tell if someone actually read my blog post or listened to episodes. People will say, “Great job with [insert name of latest podcast episode or blog post]” and think that’s enough to fool me. It’s easier to do it this way. 

The harder approach is to give something extra. You want the blogger to link to your content. Quality content is your only shot at getting the backlinks. You can make your pitch stand out by providing a suggestion for an internal link.

Review the blogger’s previous blog posts and give them an internal linking opportunity. Find an older post on the blogger’s site and explain how it would make a great internal link. Some bloggers crave this information. They want to add more internal links to their content. 

You’ve got a better chance if you give them a viable internal link while presenting your external link. This strategy revolves around sending many cold emails. It’s a numbers game.

You can also provide value by fixing a broken link. Find broken links on other people’s websites and offer your link as the solution. It’s a quick fix to a problem that hurts the user experience.

4. Reach Out to Roundup Post Creators

Roundup posts assemble various experts and ask a few questions. Some roundup posts cover top blogging tools, while others cover marketing tips. Look up roundup blog posts in your niche and reach out to the authors. 

If you want roundup posts around investing, just search “investing roundup post” in Google. Some authors write multiple roundup posts. These posts take more work, but you’ve got a bunch of people eager to share them. People are more likely to share content that features them.

Roundup post creators understand this perk and write more roundups. You can pitch yourself as an expert source for future roundup articles and get backlinks in the process.

5. Use HARO

The major theme with backlinks is that people need help. You provide the solution while getting an extra backlink. HARO fits this rule. 

Journalists need sources for their stories. They turn to sites like HARO to get sources. You can pitch to several journalists each day. Some stories provide significant exposure for your brand. However, they all give you a backlink. 

Journalists have tight deadlines. Only look at a HARO email if you can respond to pitches right away. If you wait a few hours, the journalist may already have a viable source for their story.

Get Help with Your SEO

These backlink strategies help you increase your SEO ranking. Your business will appear higher in search results and get more leads. 

Some business owners don’t have enough time to produce content for their brands. Get in touch today if you want someone else to create optimized, results-oriented content for your brand.