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Marc Guberti

The Top 5 Distractions And How To Stop Them

April 8, 2016 by Marc Guberti Leave a Comment

The Top 5 Distractions And How To Avoid Them
Distractions are numerous. Here’s how to avoid them.

Tell me if this sounds familiar.

You have a list of goals in front of you. Accomplishing these goals is important to you. However, for some odd reason, those goals don’t get accomplished. Either some of the goals or none of them get accomplished.

What happened? Maybe you tried to bite more than you could chew. But deep down, you know that’s not what happened.

It’s very clear what happened. Most people get distracted, and enough distractions will result in a checklist without the checkmarks.

Once we get distracted for the slightest amount of time, it takes us some time to get back on track. Shifting from a distraction back to your work isn’t just a physical shift. It is also a mental shift.

You have to mentally re-prepare yourself for getting your goals done each time you get distracted.

Getting distracted too many times will result in a lot of lost time based on how long it takes for you to get back to the work from a physical standpoint (i.e. looking at the blog post you are writing) and from a mental standpoint (having the mindset necessary for writing an epic blog post).

Distractions can get bothersome. The worst part is that few people realize the impact of distractions until it’s too late. One distraction doesn’t seem to take much time out of the day.

But a string of distractions stretched over a long period of time can be disastrous for your productivity.

The next thing you know, it’s the end of the day, and you are far behind from accomplishing your goals for the day.

The moment you take steps to eliminate some of the distractions from your life is the moment you will become more productive.

Of course, it’s impossible to eliminate all distractions. We can’t work 24/7, every day of the year. However, it is possible for you to use your time as productively as possible to accomplish your goals and have a lot of extra time for the good ol’ work-life balance.

You use your time more productively by eliminating the distractions around you that can be eliminated. In this blog post, you’ll learn the five distractions that can be dramatically reduced so you can become more productive.

 

#1: Surfing The Web

The web has granted us many gifts. The web gave us social media, the ability to expand business in a way like never before, hilarious memes, and a whole lot more.

I can’t remember the last time I wasn’t on the web for an entire day. It just has so much to offer. The problem with so many options is that it is easy to get distracted.

Going on Twitter to interact with your audience can suddenly end with you scrolling through the trending topics. You went on YouTube to upload a video, and you log out of your account after watching 10 Jimmy Fallon videos.

The web provides us with so many opportunities, but almost all of those opportunities are also next to a sea of distractions.

Developing willpower is one possible tip, but it doesn’t dive deep enough into this distraction. Here’s the secret to avoiding this distraction.

When you work, you must disconnect from the Wi-Fi.

When I write my blog posts, I make it a point to disconnect from the Wi-Fi, remove my iPhone from the room, and quit my Safari and Mail icons. That way, the only thing I am thinking about is writing the blog post. More specifically, it’s the only work I am doing.

With that said, there is some work that requires Wi-Fi. Content research, watching training course videos, and scheduling blog posts are just some of the tasks that require Wi-Fi.

Some of those tasks can be outsourced to freelancers. Outsourcing some of your workload will allow you to save time that can be repurposed towards bigger opportunities.

However, some of the work just can’t be outsourced. For that type of work, my recommendation is to write down your daily goals on a sticky note. I always keep a sticky note like this right next to my computer.

Any moment you find yourself getting distracted, look at that sticky note. It will remind you that there’s still work to do. Then you won’t find yourself getting distracted for as long.

 

#2: Social Media 

Social media is a special type of web surfing since it’s critical for a lot of businesses. However, social media is a double-edged sword. While it is critical for business, it can also eat up too much of your time.

Writing the sticky note will help you when you fall off track. However, why fall off track in the first place?

When I interact with my social media audiences, I rarely interact with them on the actual social networks. Instead of interacting with people through Twitter, I usually interact with my Twitter audience from HootSuite.

The HootSuite dashboard comes with all of the tweeting capabilities. The HootSuite dashboard doesn’t contain as much information as Twitter’s dashboard.

That’s actually a good thing.

On the HootSuite dashboard, I don’t see any tweets that could distract me. More importantly (for me), I don’t see any of the trending topics.

So instead of going through the trending topics after I interact with my audience, I move onto the next task.

You need to find a way to spend as little time as possible on the actual social network. Use a social media tool instead.

Remember this. All social networks are designed to keep you on their sites for as long as possible. Social media tools are simply designed for you to get the work done.

 

#3: TV

The average American watches 32 hours of television every week. Imagine all of the cool things you could do with that extra time.

I used to be on that same boat. Every day when I got home from school, I would do my homework. Then, the rest of the day was filled with a combination of TV, internet surfing, and video games.

Productivity wasn’t a natural talent of mine. Natural talents don’t exist. Every “natural talent” is simply a skill that got developed over a long period of time.

But when I started blogging, I fell in love with it. Blogging became my hobby, and when I figured out I could make money from it, blogging became my business. Then it expanded from there.

When I first started blogging, I had to find extra time for myself to write the blog posts. Little did I know it at the time, but this is when I discovered how valuable time is, from a minute by minute standpoint.

A minute you spend doing one activity is a minute that you can’t spend doing any other activity. If I watch TV for one minute, then that is one minute in which my upcoming blog post remains unwritten.

I think of spending time in the same way that I think of spending money. Spend both of them carelessly, and the results won’t be pretty. Spend them effectively and you get the results.

The moment I valued my time to this level, I stopped falling for the traps. I stopped watching the re-runs because I was bored. Now with a blog and a business, I always had something to do. And I enjoyed the work. That’s the important part—a strong source of motivation to get off the couch.

Now I only watch two hours of TV every week. Any new episode of The Big Bang Theory or Super Girl is a can’t miss. I actually schedule podcast interviews accordingly to make sure I don’t miss any of those episodes.

I don’t watch much TV which is why it’s a big deal when I actually watch some of it.

Then there’s 30 minutes of miscellaneous. Sometimes I’ll watch a sports game, but since my Red Sox aren’t on the New York channels, I mostly stay up-to-date via MLB’s website.

But maybe you still want to watch a lot of TV the moment you turn it on. If this is you, then you must enlist the help of a trustworthy family member that you won’t get mad at.

Have that member of the family member hide the TV remote, or better yet, put the TV remote in a location where you cannot access it.

Without a TV remote, there’s no point in turning on the TV. What happens then? The goals get done.

 

#4: Music

Music and I will never go out of style. While some songs can put you in the right mindset for pursuing certain types of work (i.e. Rocky music for workouts), listening to too much music will distract you when you are working.

Take, for instance, a Taylor Swift song. The moment I hear one of her songs play, I stop what I am doing to listen to it. Sometimes I sing to the song, but often I just stop what I am doing and listen.

Soon enough, I have listened to dozens of songs to find my blog post still unwritten.

I feel great when I listen to my favorite songs, but listening to too many songs results in no work getting done.

Luckily, there is an in-between route otherwise known as the Pomodoro technique. It is a famous productivity tactic that involves you working on ONE thing for 25 minutes and then taking a five minute break. This gets repeated again and again. However, on the fourth Pomodoro, some people recommend taking a 15 minute break instead of a five minute break.

During that five minute break, you can choose to listen to one of your favorite songs. However, only choose one song. We all have that one song that after listening to it, we can produce meaningful work for 25 straight, undistracted minutes.

Don’t go on a music marathon, but also don’t deny yourself of your favorite song.

 

#5: Your Thoughts

I’m starting off this part by saying we always think. You can’t fully eliminate thoughts from your life.

However, there are certain thoughts in your head that will distract you. The chances of that happening are greatly reduced if you do work that you love doing.

When you love the work that you do, then you are less likely to wander within your mind—thinking about the baseball game you are going to this week or the last concert you attended.

To be truly locked into your work is to be within the moment. Sometimes, our thoughts take us away from that. Bad thoughts sometimes enter our minds, and the negative feelings harm our productivity.

When bad thoughts emerge, you need a quick counter. I think one of the greatest things people deprive themselves of is self-worth. We often look at the target without looking back at the starting point.

We are so focused on what we have to do that we fail to notice what we have already accomplished.

Anytime a bad thought comes up, simply remind yourself of some of the things you have accomplished up to this point. Then you won’t feel as bad, and you’ll be able to continue working without those negative thoughts plaguing your work ethic.

 

In Conclusion

Distractions are among us. They hurt our ability to accomplish our goals. The way we respond to the distractions around us ultimately determine what type of impact they have on us.

What distractions eat up most of your time? Do you have any tips for conquering distractions? Sound off in the comments section below.

 

Leverage Your Time Better With A Productivity Pie

When fewer distractions enter your work flow, you have more time to put towards your goals. The next step is to identify the goals that will allow you to achieve the results you are looking for. That’s where the Productivity Pie comes in.

To get access, all you have to do is enter your email address.

Discover How I Use A Productivity Pie To Turbocharge My Productivity

privacy We value your privacy and would never spam you

 

Filed Under: Mindset Tagged With: productivity, time management

Myth Busting: Creating Your Own Training Course Is Hard

April 6, 2016 by Marc Guberti Leave a Comment

Think creating a training course is hard to create? It’s actually quite easy if you know the steps. If you really wanted to, you could create a training course in just one day.

In this video, I will share with you how you can easily create your own training course and the work ethic required to get the job done.

If you like this video, then I would love it if you subscribed to my YouTube channel and spread the word.

[Tweet “Myth Busting: Creating Your Own Training Course Is Hard.”]

Filed Under: Sales Tagged With: myth busting

Book Review: Thrive

April 5, 2016 by Marc Guberti 2 Comments

Last summer, I read the book Thrive during my vacation. It was an insightful book that changed the way I viewed the world and the smallest things. The idea behind the book is that wealth and power aren’t real success. Real success requires the third metric, what Arianna Huffington refers to as the ability to thrive in your personal life.

In this video, I share some of the insights I obtained from the book as well as how the book is structured.

If you like this video, then I would love it if you subscribed to my YouTube channel and spread the word.

[Tweet “Book Review: Thrive”]

Filed Under: Books Tagged With: book review

Guest Blogging Made Easy

April 4, 2016 by Marc Guberti Leave a Comment

Ever consider guest blogging? Writing content for other people’s blogs is a great way to gain credibility and get more traffic to your own blog. Guest blogging is the one method that Leo Widrich credits to most of Buffer’s success.

That’s right. The same social media tool that accrues millions of dollars in revenue each year.

If you get your content on the right blogs, then you can set yourself up for incredible success later down the road. But how do you write a lot of guest posts, and how do you get them on the right blogs?

That’s what I discuss in my latest video.

If you like this video, then I would love it if you subscribed to my YouTube channel and spread the word.

[Tweet “Guest Blogging Made Easy.”]

Filed Under: Blogging Tagged With: guest blogging

The 3 Things That Matter The Most On YouTube

April 1, 2016 by Marc Guberti Leave a Comment

youtube logo
What can they possibly be…

We’ve been hearing a lot about Periscope, Blab, and SnapChat. With the rise of all of these new social networks, the older social networks don’t look as cool as before.

Take YouTube for example. Even though YouTube is still one of the top social networks on the web, the buzz-words like “sleek” would get used to talk about Periscope’s live streaming instead of YouTube.

YouTube has been around for such a long time that some people believe at this point they have either missed the chance or the new social networks like Periscope and Blab are better to pursue.

While those new social networks are useful, it wouldn’t be wise to exclude the older social networks within your social media strategy.

If you want to build a successful YouTube channel that dominates your niche, you need to know what makes a successful YouTube channel.

More specifically, you need to know the three things that matter the most on YouTube and how to amplify them.

 

#1: Subscribers

A large quantity of quality subscribers is the best type of audience to have on YouTube. Quality subscribers are people who are pre-determined to be interested in your niche.

These people are subscribed to YouTube channels related to your niche and want to watch numerous videos about your area of expertise.

Getting more subscribers comes down to crafting an appealing channel combined with the right marketing. Having an audience outside of YouTube helps, but it isn’t required.

You can leverage other people’s audiences via interviewing your niche’s experts, commenting on other people’s videos, and other means. But when you decide to leverage other people’s audiences, the only way you will become successful with this method is to take a win-win approach.

Commenting gives you more exposure. Your comments will also give the videos more exposure and social proof. It’s a win-win.

Interviewing other experts within your niche gives you more credibility and exposure (if the expert promotes the interview) and the expert gets more exposure as well. That’s a win-win too.

There are many ways to get more subscribers. However, the key thing is to find a few methods that work very well for you and then capitalize on them.

 

#2: Minutes Watched

YouTube has made it a point to emphasize that they consider minutes watched before they consider the number of views your video gets.

Part of this is to combat spam. People could buy 100,000 views, and even if these people only stayed on the video for 10 seconds or less, they get counted as a viewer.

These bogus views make a video look better to a potential viewer. However, these same videos are not likely to show up high in YouTube’s search results.

If you want to rank high, then you need to get people to watch as many minutes of your videos as possible.

There are two main ways to achieve this objective.

The first method is to create compelling videos that make someone naturally interested in watching your entire video.

So what makes a compelling video? For you, the playing field may be different. See what your competitors are uploading to YouTube and analyze what works. Then, as you create your own videos, take a look at your videos’ retention rates so you get an idea of which videos are getting the most attention.

You don’t want to look at a video’s audience retention rate until it has surpassed 100 views. If you base your retention rate on eight views, then you don’t have enough data to make a firm conclusion.

The second method still requires you to create a compelling video, but the length of your video is also a factor.

Retention rate plays a role in how much of the video someone actually watches, but the number of minutes watched is more important.

Sometimes, if I want one of my particular videos to do very well, I’ll make it longer. I will come up with more case studies and key points to discuss. Basically, I do extensive planning leading up to the video while most of my other videos just take five minutes of planning.

My longest video to date is Write Like Crazy: How I Write 40K Words Every Week. It’s a little over 43 minutes long.

With the help of advertising, people watched that video for over 378,000 minutes. As of my finding that statistic, the video had a total of 31,838 views. The average person viewed the video for 11 minutes and 53 seconds.

youtube video retention rate

The first video I uploaded in a while, The 4 Core Beliefs Of All Highly Productive People, will rarely have a viewer who watches the video for 11 minutes and 53 seconds.

That video is only 8 minutes and 50 seconds long, so one viewer would have to watch the same video twice (or stop halfway) for that view to exceed 11 minutes and 53 seconds.

The average view duration for this particular video is 3 minutes and 22 seconds.

youtube video retention rate

For the sake of math, let’s say my Write Like Crazy video averages 12 minutes per viewer and my productivity video averages 4 minutes per viewer. If 1,000 people view each video for the average amount of time, here are the numbers:

Write Like Crazy: 12,000 minutes watched

Productivity video: 4,000 minutes watched

It doesn’t matter that they both got the same number of views. What matters is that people spend more time watching Write Like Crazy than my Productivity video.

Even if the Productivity video had a 100% retention rate, Write Like Crazy still does better with the minutes watched category.

Make compelling videos, but also see how you can make them longer to get more minutes watched.

 

#3: Consistency Of Video Uploads

The more consistent you are with your video uploads, the more likely you are to get noticed by your subscribers.

The thing about uploading and publishing videos is that some of your subscribers have opted to get notified via email. So every time you publish a new video, an email blast gets sent to a large group of your subscribers.

Subscribers will remember who you are if you consistently upload YouTube videos. If you upload a YouTube video every week at the same time, then your subscribers will remember you.

Some of these subscribers will constantly check your channel to see what you came out with next. Subscribers like that will engage with your video and watch it. Those actions will cause your video to surge in YouTube’s rankings and get more search engine traffic as well.

Your subscribers are the people who get the ball rolling. But in order for them to get the ball rolling, they must remember you, and you must upload videos consistently.

 

In Conclusion

In a world surrounded by new social networks, YouTube is still a powerful platform to build your audience on. Now that you know what matters the most on YouTube, you can now structure your videos and channel based on that knowledge.

The most important thing to do on YouTube is to provide value (obviously), but the three things that matter the most are designed to give you an idea of how to provide that value in relation to YouTube SEO.

What are your thoughts about creating a YouTube channel? Do you think creating and uploading the videos is worth it? Have any tips for us?

Sound off in the comments section below.

Filed Under: YouTube Tagged With: youtube tips

Myth Busting: Death Of Twitter?

March 30, 2016 by Marc Guberti Leave a Comment

Twitter isn’t doing well right now. With a downward spiral in Twitter’s stock price and reports that Twitter is barely growing at all, some people have concluded that Twitter is either a dead social network or in the process of dying.

Here’s the thing about Twitter…it isn’t going anywhere.

Granted, I am someone who has over 275,000 followers and has invested a good chunk of my revenue towards expanding my Twitter audience. I don’t want the social network to go anywhere. However, in this video, I manage to remove all of those biases while making my key points about Twitter as a whole–why it’s still alive and why it is still a valuable social network for small businesses.

I hope you enjoy the video. Please let me know what you thought of the video, and if you like it, then don’t forget to subscribe. You can subscribe to my YouTube channel here.

Filed Under: Twitter Tagged With: twitter

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I am a content marketer and personal finance writer who produces content for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several publications, including…

  • US News & World Report
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  • Benzinga
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