How does a deaf child make it in the NBA and go on to be a KeyNote motivational speaker with a TEDx under his belt? For this episode, I had the privilege of interviewing Lance Allred, the first deaf NBA player, KeyNote motivational speaker, and bestselling author. 

Hearing Lance’s story will make you question the gravity of any obstacle set in front of you. Lance was told at an early age that being deaf was a punishment from God for something he or one of his ancestors did in a past life. People always reminded him of his limitations, but he powered through. 

He didn’t let his disability block him from doing things that people with perfect hearing can do. For instance, we conducted our podcast interview as a video call and then converted it to the MP3 file because Lance can read lips. 

This is one of the most inspirational interviews you’ll ever hear. 

“People inflict pain, because they are already in pain…Pain is just a projection” —Lance Allred

 

Learn

—The benefits of failure

—How to crush any obstacle in your way

—How to get rid of the bad baggage in your life

—How to pursue your dreams even if it feels risky

 

Key Links from the Show:

Lance’s Website — learn more about Lance and read his content

Lance’s Instagram — follow him for motivational posts

Lance’s TEDx Talk—you are doing yourself a disservice if you don’t watch this TEDx Talk.

One thing I love about hosting my podcast is when I get to interview people who helped me for so much of my journey. Kim Garst is one of those people. She’s a live video pro who taught me much of what I know about social media. I read her blog posts, engaged with her tweets, and now have a big audience of my own. 

For this episode, Kim shares her insights on live video. Kim got attracted to live video because you can connect directly and immediately with your audience. Kim was (believe it or not) camera shy in the beginning, so she talks about how she overcame this initial shyness that many people have.

We’ll also explore how to prepare for each live video so you deliver value without stumbling on your words or getting lost in the vortex of real-time engagement. Kim engages with people who interact with her videos in real-time, and she explains how to do that while staying on topic. 

Finally, there is an ultra time hack Kim uses to save time creating content elsewhere. She will take her live videos and repurpose them into blog posts. She will get the videos transcribed so she doesn’t have to write a single word for her blog posts. This saves countless hours of time and allows her to pursue more projects. 

Kim is also offering five Breakthrough Success listeners a free ticket to her Social Boom! event in Orlando, Florida. The event takes place from May 16th to the 17th and features speakers such as Mike Michalowicz, Jeff Adams, Nicole Waters, and many more. 

If you want a free ticket to the event (and only ask if you’ll use it), send an email to marc@marcguberti.com and I’ll let Kim know you want a free ticket. 

 

Learn:

—How to prepare for a live video

—How to get more subscribers with a live video

—The difference between live videos and webinars

—How Kim uses live videos to save A LOT of time

—How Kim went from camera shy to camera champion

 

Key Links From The Show:

Kim Garst’s website—(it helped me a lot during my journey, and it still does)

Blue Jeans—nope, not the clothing. Kim recommended this tool for live video creators

Belive.Tv—another tool Kim Garst recommends. This tool helps you conduct interviews and KeyNote presentations on Facebook Live

 

Books From The Show:

Pre-Suasion  by Robert Cialdini

Daring Greatly by Brene Brown

The Slight Edge by Jeff Olson

 

Preston Pysh is the founder of BuffettsBooks.com which deeply analyzes Warren’s favorite books. Preston’s journey began when he wanted to invest some of his earnings. He had no idea how to invest, and this was total guesswork for him. So he studied Warren Buffett. 

Studying Warren allowed Preston to become successful, and now he analyzes billionaires. He shared a few insights with us about how billionaires think and what it takes to become successful.

Preston also explains the importance of curiosity. To understand the critical variable in a situation, you must ask why five times. 

“By studying someone who is the best in the world at something, even if you are only 50% as good as them, you are probably still better than 99% of the rest of the world” —Preston Pysh

 

Learn

The critical habits that all billionaires live by

How to maintain simplicity in a complex world

How to turn knowledge into action

The difference between billionaires and people who aren’t billionaires (other than wallets)

 

Key Links From the Show:

The Investor’s Podcast — Preston’s podcast. You can also Google “We Study Billionaires” to find it.

Buffetts Books — Preston’s site detailing Warren Buffet’s favorite books

 

Mentioned books:

The Intelligent Investor

The Wealth of Nations

Security Analysis

Smarter, Faster, Better

Life After Life

Think and Grow Rich

The Power of Habit

Influence

 

Ray Edwards is the best copywriting expert I know. He’s written the copy for several million dollar sales pages and has had clients like Tony Robbins, Jeff Walker, Michael Hyatt, Jack Canfield, and many others. He created the Copywriting Academy course which he filled up with his deepest and most powerful copywriting secrets.

I got to squeeze some secrets out of him in the latest episode of Breakthrough Success. Here’s the one-sentence summary: Know your customer and communicate why they need your services. Of course, we dive deeper within the episode. 

Plus, we talk about Ray’s biggest challenge: how he lives with Parkinson’s Disease. He talks about how he views this disease and how he continues to power through.

“You’re not training to get better at writing copy, you’re training your clients to trust that you know what you’re doing.” —Ray Edwards

 

Learn:

—How to know the person you’re writing for

—How to plan out your copy

—How to write emails that convert

—How to build trust with your copy in the beginning of your copy

—How to make six figures write copy for others as a side hustle

 

Key Links From The Show:

Rev and Go Transcripts — two transcription sites Ray mentions in this episode

Ray’s Website

Copywriting Academy — Ray’s copywriting course. It’s a very comprehensive course filled with the knowledge you need to take your sales through the roof.

 

Books Mentioned In The Show:

The Obstacle Is The Way

The Strangest Secret

Breakthrough Advertising

Tribes

The War of Art

Anthony Iannarino is the author of The Only Sales Guide You’ll Ever Need. His book combines mindset and methods into the sales guide that will boost your sales. 

Anthony started as a musician in LA and is now an expert on generating sales. Anthony hosts a daily show on his YouTube channel where he shares some nuggets of wisdom to his audience.

We start our discussion by exploring the successful salesperson’s mindset. How does a successful salesperson view adversity? How should you utilize your time? How do you approach a problem?

We then dive deeper into the methods for generating sales. Anthony reveals what he thinks about emails, social media, and cold calling. Yes, you read that last one right…cold calling. While many of us have written cold calling off as Jurassic Marketing (I just made that term up), Anthony explains how cold calling is still a critical part of marketing.

It’s like how people say email marketing is dead even though email generates far more ROI than all of the other social networks. Cold calling isn’t dead either, and Anthony makes his case in this episode.

 

Key Links From The Show:

The Sales Blog – Anthony’s Site

Anthony’s YouTube Channel 

The Only Sales Guide You’ll Ever Need – Anthony’s Book

 

Learn

—What is a negative fast and why you should go on one

—How to properly frame all adversities you face

—How to crush it with cold calls

—How to generate sales with cold calls and other methods

—How to use your time wisely

Erin Chase is the mastermind behind $5 Dinner Mom, a brand that educates people on how they can get a tasty dinner for just $5. Her blog generates a massive amount of traffic, and Erin has turned that source of traffic into a source of recurring revenue for her products and services. 

Erin continues to monitor her traffic, members, and pages to optimize them for more growth. In this episode, she discusses how she monitors these areas of $5 Dinner Mom. We also discuss Facebook Live which she treats as a properly scheduled production skill.

To drive more sales for her products and services, Erin goes beyond her audience and enlists the help of affiliate marketers. We discuss how she got these affiliate marketers and how you can get people to promote your products and services. 

 

Learn:

—How Erin builds a team

—How to get more affiliates for your products and services

—How to generate recurring revenue from your blog

—How to crush it on Facebook Live

 

Key Links From The Show:

5DollarDinners.com — Erin’s brand

ProfitFirstBook.com — Mike Michalowicz’s book