Dina Dwyer-Owens is the brand ambassador of Neighborly, the world’s largest franchisor of home service businesses with 3500 franchisees. The holding company consists of 21 service brands, focused on repairing, maintaining and enhancing consumers’ homes and businesses. She appeared on CBS’s Undercover Boss and was asked back by CBS to appear on Undercover Boss: Epic Bosses. She is a franchise executive with more than 37 years of industry experience

 

Quotes To Remember:

“Great leaders were always clear about their values.” “Know that your not going to be perfect.” “Know your mistakes.” “There are some bad habits people have.” “Share your core values upfront.” “Bring the values front and center.”  

What You’ll Learn:

• Discovering your core values
• Acting upon your core values
• Determine a companies culture
• What holds most people back from embracing their core values
• Habits for success

 

Key Links From The Episode: 

Neighborly

Dina’s site

Create Your Culture Workbook

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

 

Values, Inc by Dina Dwyer-Owen

Live Rich by Stephen Pollan and Mark Levine

 

Learn how you can booked on the spot from dozens of media outlets at the National Publicity Summit

Bryan and Shannon Miles are the CEOs and co-founders of BELAY, a staffing company serving all businesses all over the U.S. They are both authors who help their readers build successful brands and thrive in their careers while spending time with family. 

 

Quotes To Remember:

“Delegate the results, not the tasks.” “Micromanaging is demeaning for everyone.” “Set expectations for what winning looks like.” “Know what your time is worth.” “We knew we wanted to create something of meaning.” “Keep only the stuff you need to do as a leader.” “An assistant is an extension of who you are.”     What You’ll Learn:

• Building an 8-figure business
• Delegating different tasks in your business
• Practicing self-care
• Training your team for success
• How to grow a successful family business and maintain a healthy family relationship

 

Key Links From The Episode: 

BELAY Solutions

@BryanMiles

@Shannonkmiles

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Virtual Culture by Bryan Miles 

The Third Option by Shannon Miles

The Founder’s Mentality by Chris Zook and James Allen

The Gifts Of Imperfection by Brené Brown

The Advantage by Patrick M. Lencioni

Mark Podolsky is a real estate investing expert, serial entrepreneur, digital marketing expert, and real estate business coach. He is the owner of Frontier Properties and has been buying and selling land full time since 2001. By focusing on working smart

 

Quotes To Remember:

“Buying land is the only thing that lasts.” — Ted Turner “[You are] only limited by your imagination.” “Embrace the grit.” “Be comfortable with being uncomfortable.” “I meditate every morning.”     What You’ll Learn:

• Investing in real estate land
• How to make a 300% ROI on real estate investments
• The different people to hire for your real estate business
• The best softwares to use for real estate
• Success habits for investors

 

Key Links From The Episode: 

Tim Ferriss’s TED Talk

Craigslist

Land Modo

Land & Farm

Zillow

Seth Godin episode

Geek Pay

Posting Domination

My Amazon Shop

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Dirt Rich by Mark Podolsky

Seth Godin’s books

Willpower Doesn’t Work by Benjamin J. Hardy

Essentialism by Greg McKeown

12 Rules For Life by Jordan B. Peterson

Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne

The Courage To Be Disliked by Ichiro Kishimi and Fumitake Koga

Never Lose A Customer Again by Joey Coleman

 

Learn how you can booked on the spot from dozens of media outlets at the National Publicity Summit

Daniel Daines-Hutt is the founder of Inbound Ascension which helps clients convert more sales He is an internationally recognized and certified Digital Marketer, Public Speaker, and Marketing Consultant. He’s also one of the people behind AmpMyContent which helps people get far more traffic while writing even less content.

 

Quotes To Remember:

“On average, only 2% of people buy.” “User a hyper specific next step offer.” “Make it actionable.” “Most advertisements will start with a loss.” “I will do a lot of customer research before I write the article.” “Get specific at the start and expand later to lower costs.”

 

What You’ll Learn:

• Generating an ROI from online ads
• Getting email subscribers through Facebook
• Optimizing your content for conversions
• The kind of content that wins
• Ad targeting we need to use

 

Key Links From The Episode: 

Amp My Content

Episode 275: Atomic Habits Are All You Need For Remarkable Results With James Clear

E236: The Customer-Centric Model That Drives HubSpot’s Growth With Michael Redbord

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Contagious by Jonah Berger

Atomic Habits by James Clear

Ego Is The Enemy by Ryan Holiday 

The Obstacle Is The Way by Ryan Holiday

 

Learn how you can booked on the spot from dozens of media outlets at the National Publicity Summit

Selena Soo is a publicity and marketing strategist who helps experts, authors, and coaches go from hidden gem to admired industry leader…and even a household name. She’s helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc., and land interviews on popular podcasts and national TV. Many of her clients have become industry leaders with 7-figure businesses, raving fan bases, and hundreds of thousands of followers. 

 

Quotes To Remember:

“Figure out what is the right publicity for you.” “Relationships are everything.” “The media is looking for different perspectives.” “What are the relationships you need to grow your business?” “Why do you want the publicity in the first place?”  

What You’ll Learn:

• Becoming the go-to expert in your industry
• How to get publicity and leverage it to grow your business
• Finding the right publicity opportunities
• Building relationships with people in the media
• The 7-figure business model

 

Key Links From The Episode: 

Selena’s Video Series 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Stand Out by Dorie Clark

Profit First by Mike Michalowicz

Clockwork by Mike Michalowicz

David Blake is cofounder of Degreed, and coauthor of The Expertise Economy: How the Smartest Companies Use Learning to Engage, Compete, and Succeed with Kelly Palmer. He has spent his career innovating higher education and lifelong learning. Prior to Degreed, he helped launch a competency-based, accredited university and was a founding team member at Zinch (acquired by Chegg). He was selected as a Top EdTech Entrepreneur by the Stanford d.School EdTech Lab, sponsored by Teach For America and NewSchools Venture Fund. He has been published in the Harvard Technology Review, Business Insider, TechCrunch, and Huffington Post. He has spoken around the world on the topic of the future of learning, including the ASU Education Innovation Summit, EdTech Europe, and TEDx.

 

Quotes To Remember:

“Read everything you can get your hands on in a specific topic for two years.” “Microsoft wants to be an organization of learners not knowers.” “Raise your hand if you have a goal for your personal learning.” “Be deliberate in the development of your skill.” “Information is abundant.” “How do we help our people upgrade themselves.” 

What You’ll Learn:

• Becoming an expert
• Training your team
• Showcasing your expertise
• Setting goals for your personal learning
• What Microsoft’s CEO looks for in an organization

 

Key Links From The Episode: 

Degreed

David’s LinkedIn

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

The Expertise Economy by David Blake and Kelly Palmer

Algorithms To Live By by Brian Christian and Tom Griffiths

The Dictator’s Handbook by Bruce Bueno de Mesquita and Alastair Smith

 

Learn how you can booked on the spot from dozens of media outlets at the National Publicity Summit