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Myth Busting: Offering Free Content Doesn’t Bring In Money

April 13, 2016 by Marc Guberti Leave a Comment

The blogging journey is a whirlwind of emotions, especially in the beginning. It’s a privilege to put your voice on the web. However, there are the days when newbie bloggers look at their revenue and find zeroes.

When the mentality shifts from fun to profit, some bloggers focus more on offering products than writing content. At this stage, the myth that offering free content won’t make any money arises.

Although the name doesn’t suggest it, free content is essential for making revenue from your online business. In the video, I’ll tell you why that is the case.

If you like this video, then I would love it if you subscribed to my YouTube channel and spread the word.

[Tweet “Myth Busting: Offering Free Content Doesn’t Bring In Money.”]

Filed Under: Blogging Tagged With: blog, content

Guest Blogging Made Easy

April 4, 2016 by Marc Guberti Leave a Comment

Ever consider guest blogging? Writing content for other people’s blogs is a great way to gain credibility and get more traffic to your own blog. Guest blogging is the one method that Leo Widrich credits to most of Buffer’s success.

That’s right. The same social media tool that accrues millions of dollars in revenue each year.

If you get your content on the right blogs, then you can set yourself up for incredible success later down the road. But how do you write a lot of guest posts, and how do you get them on the right blogs?

That’s what I discuss in my latest video.

If you like this video, then I would love it if you subscribed to my YouTube channel and spread the word.

[Tweet “Guest Blogging Made Easy.”]

Filed Under: Blogging Tagged With: guest blogging

Case Study: Video Blogging

March 14, 2016 by Marc Guberti Leave a Comment

A few weeks ago, I decided to incorporate video blogging within my strategy, and the results so far have been massive. In this video, I’ll tell you how video blogging has benefitted my business. I believe anyone with a blog should definitely consider video blogging in their strategy.

Filed Under: Blogging Tagged With: blogging

How To Brain Dump A Bunch Of Content Ideas Instantly

March 11, 2016 by Marc Guberti 4 Comments

Brain Dump
This is how you KO writer’s block.

This might sound crazy. But I feel like writer’s block is never going to be a problem for me again.

Just writing that makes me feel like I lost a piece of my mind. Writer’s block is the biggest threat that writers face. It’s the reason writing the 250 word blog post takes too long for some people.

And the people who know how to beat writer’s block? They crank out 1,000+ word blog posts in the same amount of time it takes for everyone to tie their shoelaces.

Okay, I wish it was that easy. Let’s go back to writer’s block.

The main reason writers get hit by the block is because they can’t (at the moment) think of ideas to write about. Writers in the middle of writer’s block find themselves staring at the screen in frustration as they try to think of an idea to write about.

So if you have an abundance of ideas to write about, the theory is that writer’s block won’t be a problem. You get those ideas to write about by conducting a brain dump.

A brain dump is when you spend time simply thinking of as many ideas as you can. The ideal time to start the brain dump is when you still have enough ideas available.

You don’t want to have to think of ideas when you are staring at the screen in frustration. Especially when you’re staring at the screen because you are struggling to think of an idea in the first place.

So you should do the brain dump before you run out of ideas to write about. However, if you do run out of ideas, conduct the brain dump anyway. Without the brain dump, you won’t have content ideas, and you need those to actually write the content.

 

How To Find Ideas On The Web

Do you have any idea how much content has been published on the web? I don’t, but I bet if all seven billion people on the planet teamed up to read all of the web’s content, there would still be pieces of content that we wouldn’t get to.

In short, there are a lot of ideas on the web. When I look for ideas on the web, I find myself going back to three main sources for inspiration that you can use too:

 

#1: YouTube

I watch videos related to my niche, and if something interests me about the video (not just something in the video, but also a particular point mentioned or the video’s title), then that inspires me to write a blog post.

For instance, if I watch a video about boosting productivity, and Pareto’s Principle gets mentioned, maybe I am inspired to write a blog post about Pareto’s Principle.

You can also learn more about doing videos because you will be introduced to different styles of delivering content (talking head videos, PowerPoint presentation, etc).

 

#2: Other Blog In Your Niche

Same thing as looking through other YouTube videos. I usually skim through blog posts so I can read as many of them as possible and retain the good stuff.

Many of the top bloggers make it easy for people to skim through their content. And all blogs should be that way.

Think about it: your readers (and everyone) are very busy people.

You want to provide them with a lot of value in a short period of time so they come back for more.

That’s one of the reasons I use big fonts for specific tips. People who speed read my blog posts still get the important stuff out of them.

But if you have loyally read this blog post word for word, then you’ll be even happier if you stick around 🙂

 

#3: Your Past Blog Posts

Looking back at some of your first blog posts conjures up one thought, and one thought only, “What was I doing back then?!?”

Sure, I occasionally think, “Look how far you’ve come,” but that first thought reigns superior 99% of the time.

This one section where I talk about using your past blog posts for inspiration is longer than most of the blog posts I wrote in the past.

Sometimes I have to look at those blog posts and wonder what I was even trying to convey.

It may be intimidating to look at those blog posts because you don’t want to go back to them. However, you will see certain points that you did not discuss in enough detail.

Maybe a Part Two is necessary? Maybe you write an entirely new blog post based on that point that you didn’t discuss.

And don’t just look at the oldest bits of content on your blog. Look at as much of it as you can until you have enough ideas.

I may look at this very blog post a few months from now, find a point that I believe deserved more attention, and then write a new blog post about it.

The more blog posts you have on your blog, the better this method will be.

 

How To Find Ideas Off The Web

For most of my brain dumps, I find myself on the web looking for ideas. I rarely go out of my house to find the ideas because the exit signs in town don’t say things like, “6 Ways To Get More Blog Readers.”

But I recently stumbled across a new way of thinking that has resulted in me looking for more of my blog post ideas off the web.

I was recently walking from my university class back to high school (the university and high school are on the same campus, so the walk isn’t terrible). However, it was cold that day, and a lot of snow was on the ground.

Most people would be more focused on speed walking and getting inside. For about 80% of that walk, I had that same mindset.

Then, the blogger in my emerged on top. For the rest of my walk, here was my thinking process.

It’s freezing, and people want to go inside to get warm. We go inside so we don’t get frozen. Businesses also get frozen, and people don’t like that either. I know a lot about social media. I should write a blog post called 3 Ways To Fire Up Your Frozen Social Media Strategy.

In less than 15 seconds, I suddenly had an idea without staring at my screen. Then I went in my high school and retreated from the cold weather.

If you go around thinking like a blogger, you can think of numerous blog post ideas just by walking around.

I recently saw a tree (we have all had the experience), but then I thought that trees sprout from the ground. Maybe I write a blog post called 5 Ways To Sprout Your [something]. I could substitute [something] for business, social media marketing, Twitter account, or something else, and then I would have a complete blog post title.

And the holy grail for thinking of more blog post ideas? The shopping mall.

I kid you not. And stores within the shopping malls like Target and Walmart— they’ll provide you with dozens of epic blog post ideas alone.

I do not work for Target, I do not work for Walmart, and I have definitely not gone crazy.

If you want to discover more blog post ideas, go to the closest shopping mall. Look through the isles and pay close attention to the products within those isles.

Looking at those products and thinking like a blogger will suddenly allow you to come up with more blog post ideas.

Maybe you come across a LEGO set. You know that LEGO sets contain pieces that can be built into a car, airplane, house, or something else depending on the LEGO set.

So you think of the blog post idea “7 Ways To Build Your [something].”

Maybe you see a cool t-shirt. You remember that people want to feel cool. In the business world, that would mean being the boss.

So you think of the blog post idea “3 Ways To Feel Like A Boss.”

It’s as simple as that. If you spend enough time in the right stores, you could have over 100 blog post ideas by the end of the day.

Now do you understand why I think writer’s block will no longer be a problem for me (or you)?

The Brain Dump Itself

When you brain dump, you are only brain dumping. You are not writing any new content or surfing the web on your smartphone.

If other activities get in the way of the brain dump, then the brain dump loses its potency.

So when you decide to conduct your brain dump, nothing else gets in the way. You only begin to write the content once you have written enough ideas down.

 

In Conclusion

Brain dumping is the best way to come across various ideas that you can turn into blog posts. It is such an important process that nothing else can stand in its way.

There are plenty of places to go to conduct a brain dump. Lately, I have been walking/running and thinking like a blogger.

I see a long road in front of me. The road to success is a long one. Just like that, I have a blog post idea.

The more comfortable you get with that type of thinking, the easier it will become to think of blog posts in your every day life.

Once you have an arsenal of ideas in front of you, then it’s just a matter of writing the content.

What tips do you have for thinking of more blog post ideas? Which of these tips was your favorite? Sound off in the comments section below.

Filed Under: Blogging Tagged With: blogging tips, writing

The Almost Bullet-Proof Way To Make Money With Your Blog

February 26, 2016 by Marc Guberti Leave a Comment

The Almost Bullet Proof Way To Make Money With Your Blog
The simplicity will catch you off-guard.

We overcomplicate the process of making money with our blogs. Some people say create advertisements. Other people say write books. Others say create training courses. Sponsored content, offer a service, and the list goes on.

Don’t you wish it was easy to make money with your blog? I’m sure we all do. Some people make six figures with their blogs while others want to learn how.

The actual process is surprisingly simple, and this process is as close to bullet-proof as bullet-proof gets. I know it’s a big promise. You may have been putting years of your time and effort into your blog without getting significant results yet.

But to make a big promise, it only makes sense that I back it up.

 

Find Something That Works

Look around and find the methods that some bloggers use to make six figures every year. Case studies with methods that work are easy to find. These case studies allow bloggers to further establish their authority.

So you find a bunch of methods that work. First off, if someone makes six figures with ads on his/her blog, then do not rely on that for your blog. Ads do not work unless you are one of the big players, and even then, the ads are not worth it.

Maybe you come across blog posts about successfully freelancing, writing books, creating training courses, or something to that effect that has brought in six figures for some people.

Chances are you have an idea of what already works. You know the email list is king and that what you decide to promote to that email list will make the money.

But with a bunch of options, you will either thrive or barely survive.

 

Focus On One Option And Ride With It

If you chase two rabbits, then they will both escape from you. We understand this to be true, and in this statement lies the secret to making money with your blog.

Instead of trying every money-making tactic known to mankind, hone in on one of the options. Don’t use social media ads, write books, write paid articles, and create training courses all at the same time. Choose one of them and ride with it.

The reason I became successful on social media was because a few years ago, I abandoned every social network except Twitter. That allowed me to focus all of my time towards Twitter and eventually master it.

However, it took me a long time to transition that way of thinking to making money with my blog. I was trying a bunch of different methods that were bringing in mediocre results.

Then I dropped everything and went all-in with Udemy.

I learned more about marketing in a few months than I had learned in a few years. The reason is that once you master one method for making money, then all of the other methods become easier.

For most money-making methods, it’s all just the same approach but with different types of work involved (i.e. an author must write books while an instructor on Udemy uploads videos, but the approaches are very similar).

Then, as you build multiple platforms, you can use them to make each of your new products more successful.

 

Expand After Mastery

When I went all-in with Udemy, I had to give up self-publishing. At the time, it was a challenging decision. It was more challenging than giving up on my most successful blog before this one.

I loved writing books and enjoyed holding my paperbacks (I’d be shocked to find an author who doesn’t enjoy that feeling), but I needed to learn more about making money.

So I gave it up and went all-in with Udemy.

But now that I have mastered Udemy, I am giving self-publishing a second go. I learned a lot about self-publishing by mastering Udemy since most money-making methods take the same approach. I also have a significantly larger audience to promote my books to.

I only began writing books again once I mastered Udemy. If I wrote books and created training courses at the same time, the mastery would have been more difficult.

It is better to master one skill at a time, and then once you master that skill, move on to the next skill.

 

Don’t Overwhelm Yourself

Every single time I fail or find my business stagnating, it’s because I overwhelm myself. For a long time, I looked over it, and you may overlook it too. Let me know if this sounds familiar:

I am putting in so much work in so many areas. I feel tired but I am still going to put in all of the work. If I spread out my work, I am bound to get lucky somewhere.

I overwhelmed myself by trying to master every social network and by trying to make money through any method imaginable.

For a short period of time, I even took online surveys and clicked on ads to make money. The money I made from those two activities was negligible.

So just because you make more money by doing something doesn’t mean it is always worth it.

The success happens when you can look at your massive list of things to do and break that list down. I was able to break my list down to a few activities once I decided to outsource most of my business.

In my opinion, every business owner should outsource at least one part of their business. The simple reason: time is money.

If you have extra time in your day, then you have extra time to figure out how you will make money with your blog. You have extra time to take action and therefore learn at a faster pace.

By taking action, you will learn from your mistakes faster. By learning from your mistakes faster and knowing what to avoid, you also become successful faster.

One of the most common ways I overwhelmed myself was thinking about my future. Do I hit this goal and do I get it at the right time? What results am I going to get from my work?

These are silly questions to ask ourselves because we don’t know for certain what will happen. The only way we discover what happens is by making it happen.

 

In Conclusion

Making money is simply figuring out one thing that works and then riding with it. Even if that one thing ends up going bust, you will learn more from that one experience than by trying to do 10 things at once.

If you are looking for a specific recommendation from me, right now Udemy, self-publishing, and affiliate marketing are working well for me.

Just because something works for me doesn’t mean it will work for everyone, but you have those options.

Sure enough, you’ll have more options, but if you only choose one option, then you will start making money with your blog.

How do you make money from your blog? Which tip was your favorite? Have any stories for us? Sound off in the comments section below.

Filed Under: Blogging Tagged With: blogging tips

3 Things That Successful Bloggers Do

February 22, 2016 by Marc Guberti Leave a Comment

3 Things That Successful Bloggers Do
You’ll want to start doing these three things now

If you want to become one of the best bloggers, you have to look at what the best bloggers are currently doing.

In most cases, the best bloggers do a few things differently. Everyone puts in some level of work, but the quantity and quality of the work are slightly different.

Those differences often make all of the difference.

To become a successful blogger, these are the three things that you must start doing. Implementing these methods will potential change your entire strategy and move your blog in a better direction.

 

#1: Write Valuable Content

This is the most obvious tip here that seems to receive a lot of discussion. There is no reason to take time explaining its importance.

Writing valuable content comes down to your knowledge, writing experience, and your audience.

The more you know about your niche, the more you can write about.

The more experience you have with writing, the more value you can provide in a shorter amount of time.

Understanding your targeted audience lets you know what content specifically applies to them. Then you know what type of content you have to write.

Writing valuable content is an art that you get better at with practice. You can see that with my blog posts and with many other bloggers’ blogs.

My first blog posts were terrible in comparison to the blog posts that I write now. I recently looked back at the first blog posts of some of the bloggers who I have come to admire.

Same thing. Their first blog posts weren’t terrible, but they were terrible in comparison to what they produce now.

 

#2: Outsource Most Of The Work

The only two things that will never get outsourced for my blog are writing the blog posts and interacting with people who comment.

Everything else is fair game.

I can’t remember the last time I created a picture for one of my blog posts or scheduled tweets for my blog posts.

That work took up too much of my time. So I outsourced that workload.

Now I have more time to write content and look into ways to expand my reach and revenue. 80% of your results come from 20% of the work.

Outsourcing allows you to focus more on that 20% that brings forth 80% of the results.

The most successful bloggers are not doing all of the work.

They have a team around them that makes the work easier. Some of the successful bloggers will systematize the entire process of writing their own blog posts.

Either have a contributor write the content or hire a ghostwriter. The editor makes changes to the content and then someone comes through with the pictures.

You have to begin assembling your team of people to help you out. That way, you can focus more of your efforts on the work that yields most of your results.

Time is a blogger’s most valuable resource. The more of it you have, the more content you can write. The more marketing you can do. The more products you can create.

 

#3: Spend More Time Promoting Than Writing

You can write content all you want, but if no one visits your blog, then no one will know about your content.

Part of successful blogging requires your content getting seen by as many people as possible. The traffic your blog gets can translate into subscribers and sales.

The mindset for getting more traffic is to spend more time marketing your blog posts than actually writing them.

You can spend 30 minutes each day writing your blog posts, but then you should be spending an hour marketing your blog posts every day.

Connect with influencers, get podcast interviews, promote your blog through social media, grow your email list, and so on.

If that’s too much work for you, then outsource the work. Your team is there to make your blogging workload as light as possible so you can focus your time on what matters the most for your blog’s success.

 

 

In Conclusion

Successful blogging requires a different view of blogging. Successful bloggers don’t just put in a lot of work. They put in a lot of smart work.

Successful bloggers put their time towards the work that leads to the best results, and they are on the endless pursuit to outsource as much of the workload as possible.

Right now, I have 10 freelancers who take some of the workload off my shoulders. It’s a start, but I’ll be getting more. Someday, I imagine having hundreds of freelancers who help me in various areas of my business.

You need that team around you and a thirst for more knowledge. The more you learn about your niche, the more value you can provide.

In the same way, the more you learn about blogging successfully, the more likely your blog will become successful too.

What are your thoughts about these three things that successful bloggers do? Do you believe something should be added to the list? What are your blogging tips for us? Sound off in the comments section below.

Filed Under: Blogging Tagged With: blogging tips

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I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

  • Upwork
  • MoneyLion
  • Freight Waves
  • Westchester Business Journal
  • Property Onion

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