The easier road is to make up your own limits. It is easier to say that your boss won’t give you a raise than it is to work more often to eventually get the raise. It is easier to say that you are not qualified to write a blog post every day. The more challenging task is to write the blog post every day and get better results.
It is easier to give ourselves limits and define our boundaries. The problem with setting limitations is that once we start, we get good at it. A 10,000 follower increase becomes the limitation for the year because that’s how much effort will be put into gaining more followers. After a few bad days, the new limitation becomes a 5,000 follower increase for the year. If that goal gets reached, it was a good year for your social network…but it could have been better.
Instead of giving myself limitations, I give myself minimums. Ever since my following count soared, I gave myself a goal to gain over 200,000 followers every year. Although that goal sounds crazy, the rate in which I have been gaining followers will result in 200,000 followers every year (as long as the rate is consistent). I could gain more than 200,000 followers, but that is my minimum.
Limits prevent growth. Setting minimums and striving to exceed those minimums encourages growth.