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The Only Thing Just As Good As Innovation

March 16, 2014 by Marc Guberti 2 Comments

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How could there possibly be anything just as good as innovation? That’s what I thought, but sure enough, Seth Godin had the answer in his book, Free Prize Inside. In a world that has been raised to believe that big innovations are the key to success, we forget that small changes resulted in the successes of many companies. We also forget that small changes are just as good as innovation.

Getting rid of a problem is just as good as introducing an innovation. While continuing with new ideas, it is important to pay attention to the problems with your products already out there. One of the problems may be that people cannot contact each other on a membership site. Before creating a training course, you should add a forum to the membership site. The forum solves the problem of members not being able to communicate to each other. In addition, the forum makes the product better.

There are many people who are focused on the growth and expansion of their companies. These people forget about fixing the problems too often, and when problems do not get fixed, they eventually create an outcry. There was an outcry when the public learned that a disgusting pink slime was used to make McNuggets and that Subway’s “fresh” bread included a material that is used to make yoga mats and shoe soles. These outcries forced change, and until the change was made (change in this case most likely means a blue slime or the material that makes car tires), the outcry continued. By making the changes, these fast food restaurants were able to get their customers back.

We are constantly focused on creating new products and making new innovations that people will love. While we create new products and make innovations, it is also important to fix the problems in existing products. Fixing existing problems will result in a better customer experience and more sales.

 

Filed Under: Uncategorized Tagged With: free prize inside, seth godin

Free Prize Inside: The Strategy That (Almost) Never Fails

March 15, 2014 by Marc Guberti Leave a Comment

The only way this plan will fail is if it does not get implemented correctly. Free prize inside is just that: a bonus. The bonus is the added incentive to buy something or subscribe to a blog. Bonus chapters encourage us to buy the same book a second time. A free report encourages us to subscribe to someone’s blog.

People are looking for more ways to gain good attention in growing niches. In order to get more attention, you need to offer a free prize. When there were “Buy Two and Get One For Free” sales at the nearby toy store, I would be at the toy store that day. The thought of getting three products for the price of two encouraged me (and many others) to buy products from these toy stores. These sales were rare which only encouraged more people to get in on the action.

Imagine if you had a free product. Instead of getting a giant boost in sales and then going back to normal, the amount of sales you make can be consistent…and consistently growing. Offering a free prize will give your business more attention. As your business gets more attention, word of mouth will allow your business to spread.

 

Filed Under: Uncategorized Tagged With: free prize inside

What Makes A Twitter Background Great

March 10, 2014 by Marc Guberti Leave a Comment

There are many factors we take into considering when measuring someone’s success on Twitter. The number of targeted followers and amount of engagement per tweet are two of the many things we measure in order to determine how successful someone is on Twitter. However, there is one factor that commonly gets overlooked. That overlooked factor is the background.

Decent backgrounds do not get noticed. Ugly backgrounds get noticed for the wrong reasons. The quality backgrounds around get noticed for the right reasons. There are not as many quality backgrounds on Twitter as there should be. This is mostly because the need for a quality background has gone unnoticed.

There are ways to make your Twitter background great. The best way to do so is by making sure your background does a good job at telling people what you tweet about. I tweet about social media, so I have a background that is related to social media.

If you are willing to pay for a service or know how to make a customized Twitter background, you should include your blog’s URL and other social networks in your Twitter background. This will allow your followers know of more ways to get access to your content.

Those are the different ways to create a quality Twitter background. The easiest method is to get a picture from the web that gives people a good idea of what you talk about. If you have some extra money to spend or know how to create a professional looking background, add your information in the background as well. The only backgrounds that get good attention are the quality ones.

 

Filed Under: Uncategorized Tagged With: twitter tips and tricks

5 Reasons To Comment On Other People’s Blogs

March 9, 2014 by Marc Guberti 14 Comments

There are a lot of ways to build your presence as a blogger, and one of those methods is commenting on other people’s blogs. While this is a slower approach towards building a powerful presence, consistently commenting on other people’s blogs will one day give you a surge of traffic. Of all of the reasons to comment on other people’s blogs, these 5 reasons are the ones that stand out the most.

  1. Your blog gets more backlinks. Leaving comments on other people’s blogs results in a backlink for your blog. Getting more backlinks will get your blog more traffic from search engines.
  2. You get to build connections with other commentors. The people who leave a comment after you are very likely to see your comment as well. This will result in you making numerous connections depending on how popular the blog is.
  3. You can connect with the blogger. Some bloggers respond to the comments of their visitors. This gives you the ability to build a strong connection with the blogger. Then, you can ask that blogger to be a guest for an interview (Google Hangouts or an email with questions). Interviews end up helping out both you and the blogger.
  4. Some blogs have widgets on the sidebar that show the top commentors. The blogs with these widgets will allow you to easily get another backlink to your blog. In addition, your name will appear on multiple places in the same blog. The more times your name shows up, the more likely someone is to visit your blog.
  5. People see you more often. As people see you more often, their trust for you will grow. This concept is a big reason why many companies have not given up on the TV advertising game. They need to be seen often in order to gain our trust.

Those are the 5 key benefits of commenting on other people’s blogs. Whether you want to give it a try on this blog or comment on other blogs, commenting on other blogs is a great way for you to build your own blog’s traffic.

 

Filed Under: Uncategorized Tagged With: blogging tips, blogging tips and tricks, how to get more blog traffic

Why Some Goals Appear To Be Impossible

March 9, 2014 by Marc Guberti 4 Comments

Remember when it was impossible to create food at your house? 3D Printing solved that problem. Remember when it was impossible to be in the sky? Airplanes solved that problem. Remember when it was impossible to connect and have conversations with famous people? Then came social media.

There are many things that seem impossible. There are also many things that seemed impossible but were made possible (and ended up happening). So why do we keep on persisting that certain things are impossible? Why do we keep on persisting that no matter how much we try, the goal is simply unattainable?

The reason things appear to be impossible is because of a bad mindset. Thinking that something is impossible is easier than doing the work to make it possible. Writing 4 books every year is doable, but most people think it is impossible. Thinking it is impossible results in no need to put in the work and effort.

Things appear to be impossible because it is the easier road to take. If you believe your idea is possible, you have to put in time and effort to turn your idea into a reality. What do you think is impossible? Are people already doing what you believe is impossible? Some self published authors write more than 4 books every year! What are you going to do?

 

Filed Under: Uncategorized Tagged With: how to get more done, inspiration, motivation

The Feeling Of Accomplishment

March 8, 2014 by Marc Guberti Leave a Comment

There are many goals we give ourselves. Some get done while others get pushed to the side. Sadly, more goals are being pushed to the side than there are goals getting done. Whether it be because of time management or no more desire to continue, many people give up on their goals.

However, the feeling of accomplishing a goal gives us the motivation we need to accomplish our other goals. We all feel great when we accomplish something. I feel great when I write a certain number of blog posts every week, schedule a certain amount of tweets, and finish a certain amount of videos.

The feeling of accomplishment invigorates us to raise our standards. Putting the giant check mark in front of a goal boosts this invigoration. In order to get the best feeling of accomplishment, you need to acknowledge the accomplishment. Writing down the goal and putting a giant check mark in front of the one you accomplished is the best way of doing that.

In order to continue to do the work we do, we need to have an incentive. The best incentive is the feeling of accomplishment. Some people will quickly argue that a monetary incentive is the stronger of the two, but the feeling of accomplishment raises our standards and as a results makes us pursue more challenging goals. Maybe your first goal was to write your first blog post. Now your goal may be to make a solid income by blogging.

The feeling of accomplishment allows us to raise our standards. By raising those standards, we will be able to accomplish the goals that once seemed impossible.

Filed Under: Uncategorized Tagged With: how to get more done

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I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

  • Upwork
  • MoneyLion
  • Freight Waves
  • Westchester Business Journal
  • Property Onion

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