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5 Things You Need To Get A Hashtag To Trend On Twitter

March 8, 2014 by Marc Guberti 13 Comments

There are many reasons why certain hashtags trend. Some trend because of a big following while others trend because of the news. Getting your hashtag to trend is by no means an easy feat, but it is possible. In order to get your hashtag on Twitter to trend, these are the 5 things you need.

Have a large, targeted following. Many of the people who get their own hashtag trending tend to have well over 50,000 followers. Find the most successful Twitter user in your niche and follow that person’s followers who are likely to follow back. Your following will eventually grow large enough to get a hashtag to trend on Twitter.
Make the hashtag something good enough to trend. If you are approaching a certain follower milestone, tweet that out. Uber Facts used the hashtag #UberFactsTo6Million to get more people knowing about their approaching milestone.
Give your followers a reason to tweet with the hashtag. Uber Facts decided to do a $100 giveaway. Esurance decided to do a $1.5 million giveaway. Famous Vine users decide to follow (some) of the people who tweet with the hashtag. Regardless of whether you are the next Vine sensation or tweet facts every hour, you need to give your followers a reason to tweet with the hashtag.
Ask for tweets and retweets. Anyone who tweeted #UberFactsTo6Million or retweeted Uber Facts tweet with the hashtag got entered into the giveaway. As the hashtag started getting attention, people went to Uber Facts’ original tweet, saw the giveaway, and decided to retweet the tweet and get in on the action.
Give people a reason to continue tweeting. Uber Facts decided to double the prize from $100 to $200 in honor of the tweet trending. This got more people’s attention and resulted in the hashtag trending for a longer period of time.

Those are the 5 things you need in order to get a hashtag to trend on Twitter. It is entirely possible that you become one of those movie stars or influential singers who has million of active followers, but for those of us who won’t be getting those two things, this is the best way to get a hashtag to trend on Twitter.

The 7 Traits All Internet Millionaires Have In Common And How To Optimize Them

March 7, 2014 by Marc Guberti 2 Comments

Wouldn’t it be a lot easier if there was a rulebook to becoming a millionaire? Following those rules would guarantee that you make millions of dollars. Although these are not rules, they are traits, and all internet millionaires have them.

Have membership sites. Membership sites result in monthly, consistent revenues, not the ones where you have to guess and hope you have your best month. Membership sites offer a gradually growing income while other methods result in an income roller coaster.
Write your own physical book. Having your own book gives you a lot of credibility, and writing books is also a great way to make more money online. If someone buys 2 of your books, and you have written 5 books, chances are that person will eventually buy all 5 of your books.
Have the right mindset. This is the most important one of them all. Having the right mindset means wanting to accomplish your goals. The right mindset will give you the willpower to accomplish the other 6 things on the list.
Work with others. One person does not make a team. It is possible to become successful alone, but you need to work with others in order to build a powerful, multimillion dollar presence on the web.
Have your own seminar. There are a wide variety of ways to have your own seminar. You can coach others, speak at public events, have teleseminars, webinars, and more! Choose to implement two of these methods at most.
Have a list. You need to know who is subscribing to your blog, following you on your social networks, and likely to buy your products. By creating these lists, you will be able to find the people who will buy the products that turn you into an internet millionaire.
Have virtual assistants to save time. These virtual assistants can save you a lot of time by performing various functions. By paying virtual assistants to do what you could do, you will have more time to create books and membership sites.

Those are the 7 traits, but getting all of those traits is challenging without a plan. Here is the plan I came up with in order to take control of all 7 of those traits.

You need to acquire the right mindset before doing anything else.
Start a blog and use social networks so you can create lists.
Write the book. Make sure this takes 4 months so you have a physical book out there. As always, quality is key.
Create the membership site. You should work with someone for the first membership site. This will allow you to produce a quality membership site while only putting in half of the work.
Continue working with others after you create the membership site.
Give copies of your book away for free to your members. You should still make a profit. This will boost your book sales and has the potential to turn your book into a bestseller. This part of the strategy will boost your income in the long run.
When you are getting enough money, hire virtual assistants. While you can use some assistants every day, other assistants may only be needed once a week or once a month.
Have some of your virtual assistants manage your teleseminar. You can do 25% of the teleseminars and have your virtual assistants do 75% of the teleseminars. All you have to do is tell your virtual assistant key points that they have to cover and get a guest on your teleseminar. This will allow your teleseminars to go on autopilot, and all you will have to do is public speaking every once in a while.

Those are the traits, and that’s how you optimize them. For those of you who are curious (almost everyone), this is the infographic.

Why Interviews Are Game Changers

March 7, 2014 by Marc Guberti Leave a Comment

There is a sense of stage fright that consumes many people. When it comes to talking and knowing that 100 people (or thousands) will listen to what you say, some people in that situation feel a sense of fear. However, it is important to not only conquer this fear but also to be in more interviews. Whether you are the interviewer or the interviewee, interviews are big game changers that result in more traffic and sales.

If you are interviewing a well-known person in your niche, that person will tell their followers about the interview thus giving you more traffic. If you do a good job with the interview, that interview may result in more subscribers to your channel.

If you are the person being interviewed, more people get to know about you. If you get interviewed by someone with 10,000 followers, that person is sure to tell his/her 10,000 followers about the interview. Being interviewed enough times will result in more people knowing about you. If 10 people with 10,000 followers interview you and tell their followers about you, you are reaching 100,000 extra people.

Interviews are game changers in many ways. Whether you are being interviewed to get into a good school, for a job, or to get more traffic, they are important. The benefits of being interviewed or hosting an interview can no longer be ignored. They work wonders.

12 Simple Ways To Get More Retweets On Twitter

March 6, 2014 by Marc Guberti 15 Comments

The power of a retweet is unquestionable. Retweets lead to more exposure, traffic to your blog, and followers. However, many people see getting more retweets as an enigma with no answer. However, getting more retweets does not have to be as challenging as people make it seem to be.

I was on the same boat. It seemed as if my tweets were never going to get any retweets. I went for months without getting any retweets unless I used a points system to get more retweets. Then, I tapped into a method that allowed me to gain 200 followers every day. By getting more followers, I was able to get more retweets, but followers is not enough. This perfectly sets up the first tip of the 12.

Get more targeted followers. 10,000 targeted followers are better than 100,000 followers who do not care about the topics you tweet about. Find someone in your niche who is growing a steady following, and then use Tweepi to follow that person’s followers. When doing this, be sure to follow the people who are likely to follow back.
Apply Tip #1 to the leader of your niche. For a long time, I was following other social media experts’ followers, and I made sure that each expert had over 200,000 followers. The strategy was every effective, and I went from 10-20 followers every day to getting 150-200 followers every day. Then, I decided to follow Sean Gardner’s (@2morrowknight) followers. Sean is ranked by Forbes as the #1 most influential social media power user of 2013. I decided to follow his followers, and then I was suddenly gaining 500+ followers every day. Getting those followers contributed greatly towards my retweets.
Tweet motivational quotes. This tactic almost never fail. When reading a motivational quote, people feel empowered. As a result, they retweet the motivational quote so their other followers get to see it.
Connect with your followers. I have noticed that the people I connect with on Twitter often retweet my tweets. In fact, some of my followers have revined my Vines. Connecting with your Twitter followers will trickle to your other social networks as well.
Thank your followers for retweets. When someone shares one of my blog posts, I tend to thank that person and/or favorite the tweet. Thanking your followers shows them that you care for and appreciate what they do for you.
Tweet pictures. There are numerous studies about how tweets with pictures get more engagement than tweets without pictures.
Better yet, tweet infographics. At the time, my average tweet got around 2-4 retweets. Then I decided to tweet an infographic.
Tweet news stories. Everyone wants to keep up with the news. One time, I tweeted about a news story, and the tweet got retweeted 16 times. At the time, I would have been very happy with 1 retweet.
Tweet more. One of the ways that I increased the number of my retweets was by tweeting every 30 minutes instead of every hour. Tweeting more also results in more favorites, conversations, and in some cases, sales.
Host a giveaway. One giveaway resulted in Esurance gaining 200,000 followers in less than 24 hours. The fact that Esurance had pictures of the $1.5 million also contributed to the surge of followers. Esurance ended up losing (many) followers after the giveaway, but Esurance is better where it is today than where it was before the giveaway (10,000 followers before the giveaway).
Include RT at the end of some of your tweets. The RT works as an effective exclamation point that tells people to retweet your tweet. Using RT results in more retweets, but overusing this tactic will result in an overused exclamation point–neither work the way they used to.
Retweet the tweets of others. The people you tweet may decide to retweet you back. You can’t have your content in front of your followers every single time which is why retweeting others will open them up to a greater variety of content. Some of your followers may end up retweeting your retweets!

Those are 12 simple ways to get more retweets on Twitter. They do not take countless hours to implement. Some take as little as 1 minute while others can take 15-30 minutes at most. With these tactics, you will be able to see more retweets and make stronger connections with your followers.

The Kinds Of Products Consumers Want…The Cool Ones

March 6, 2014 by Marc Guberti 2 Comments

More people want the red and blue sneakers than they want the black and white sneakers. Sure, there is quality, price, and convenience. However, there is a big need for the cool products.

The books that look cool are the ones that get more sales. The sneakers that look cool get more sales than the sneakers that do not look cool. Cool sneakers give you the ability to show them off to your friends. A cool book with a great story gives you the need to buy the cover. When I bought Free Prize Inside, I bought the one with the purple cow on it because I thought that cover looked cooler than the other one. It ends up that Seth Godin added some extra content in the one with the purple cow, but as I made the purchase, I did not know about the extra content.

People are willing to pay the extra $50 for a cooler pair of sneakers. The black and white sneakers may cost $50, but those must-have, must-get, ultra-cool red and blue sneakers that go for $100 are the ones many people end up buying (or want to buy). Buying uncool products risks getting caught. Your friend with the red and blue sneakers will come up to you and ask why you are still wearing black and white sneakers.

The best part about creating a cool product is that word of mouth will be easy to generate. People with the cool product show it off to their friends and say that they have it. They also persuade their friends to buy the product. The Fax machine is worthless if no other business friends of colleagues has one. The Fax machine was a cool product that relied on other Fax machines, and as a result, people showed them off to their friends.

It is important to maintain what you say your business is going to be about. However, it is also important to make your products look cool. Everything cool gets noticed in a positive way: the cool clothing, the cool sneakers, the cool book cover, and other cool things. The uncool things get noticed in a negative way: the uncool clothing, the uncool sneakers, the uncool book cover, and other uncool things.

Cool products are the ones that spread. Uncool products are the ones that we make fun of when we see them.

Fame Comes Second But Not First

March 5, 2014 by Marc Guberti 2 Comments

Playing baseball at a professional level is not as easy as it looks. There’s more to it than swinging a bat and catching a baseball. Few people get to make the cut. Many others don’t get as lucky.

There are over 2 million kids who play little league. Then, the numbers get crunched. About 471,025 of those 2 million kids end up playing baseball in high school. That 471,025 gets reduced even further to 31,264 athletes playing at the college level. To top it all off, only 806 people get chosen as draftees out of the 31,264 athletes. Just like that, 2 million becomes 806. Not all of the 806 draftees even get to make it to the big leagues. Some of those people only get to play in the Major Leagues for 1 game and then get sent back down. Other players become back-ups, and there are the every day players that are under average.

Sure, we get a bunch of really good players like Dustin Pedroia and Derek Jeter (I happen to be a Red Sox fan who admires Derek Jeter). However, the process of playing at the professional level is slim to none. So, how does it happen?

The answer is that the fame of being a baseball player is not the focus. There are many kids who dream of being baseball players, basketball players, or play another professional sport. The problem is that many of these people dream of the fame–the ability to make millions of dollars, sign baseballs, and go around the country.

In addition, there are baseball players who play for a few years, then have a bad year or two, and then gets sent down. That’s because some baseball players think about the fame they just got. Fame becomes the centerpiece of attention which results in bad performances.

Who wouldn’t want the fame? The problem is that we focus on fame. We don’t think about doing the things we love. We don’t think about the work that is involved to get the fame. You don’t accidentally end up in the World Series, and you don’t accidentally end up becoming a professional baseball player.

Fame is not a priority. Fame is a by-product.