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Does Your Business Need Social Media To Grow?

March 18, 2021 by Marc Guberti Leave a Comment

This may sound like a bad question, but sometimes bad questions lead to incredible answers. It’s no secret that billions of people congregate on social media and you can build plenty of relationships.

Some people run social media ads to get leads while others participate in groups to find potential clients. It’s no secret that people use social media to grow their businesses.

However, some businesses don’t need social media to grow. Businesses grew before social media existed and some continue to grow without a social media presence.

I’d rather have a social media presence than not have a social media presence, but you can have too much of a social media presence for your own good.

The issue with most influencers and small businesses is that an effective social media strategy requires omnipresence. Having a big platform on every social network presents a compelling advantage, but it also takes considerable work to reach that level and post content along the way.

I didn’t get in on the TikTok bandwagon, and I don’t do much on Clubhouse. For me, that’s okay. I’m primarily focused on YouTube and Medium because that’s where my audience is. Posting content on additional platforms can spread your time too thin and result in you being mediocre on each social network rather than being a pro at a few of them.

Almost every omnipresent social media influencer I’ve come across struck it rich on a single social network. Then, they engaged with that community and told them to follow them on other social networks. If you work towards 100,000 YouTube subscribers, it’s so much easier to get your first 10,000 Instagram followers later on. Then, once you’ve grown on that platform, it’s so much easier to quickly get your first 1,000 Clubhouse followers.

But you need the mega platform first (i.e. the 100,000 YouTube subscribers) before it becomes incredibly easy to grow on any social network.

And Clubhouse might not even make sense for you. Some people find all of their clients on LinkedIn. They generate enough business where their income comfortably exceeds their expenses. If you only work a few hours each day, are comfortable with the time you commit to your relationships, your income already exceeds your expenses, and you’re in the process of building a nest egg, you’ve already won. 

Don’t mess with that formula if you have it by committing too much time to growing your social media presence and not having as much time for the people and hobbies that matter. 

Most businesses need social media to grow, but most businesses can do just fine by focusing on 1-3 social networks rather than every social network on the web. Focus on winning your race rather than following the next shiny social network everyone’s raving about. Shiny objects are constantly moving targets that can distract you from monetizing your business. 

Think carefully the next time you post something on social media for your business. Is it really helping your business grow? Are you getting subscribers and clients from your social media efforts? Do you see any momentum that implies you can grow on the platform and eventually see solid results? 

Or are you just posting to feel like you’re making progress without any tangible proof of business growth directly tied to the content you’re posting? The fewer social networks you focus on, the easier it is to achieve mastery and how a massive audience on a small number of platforms. As long as you direct those social media followers to your email list, you’ll always be able to communicate with your audience regardless of any algorithm changes.

Filed Under: Uncategorized

E622: How To Be A Great Parent And Entrepreneur With Randy Rolfe

February 7, 2021 by Marc Guberti Leave a Comment

Randy Rolfe is the author of eight popular books on parenting and healthy family life. Randy has been featured in the Washington Post, Philadelphia Inquirer, Harper’s Bazaar and more. She is here to support families through the current crisis.

 

Here are the key links from the episode:

Randy’s site

 

Marc’s Links

5 Day Podcast Launch Mini Course

From $0 To $100K+ With Content Marketing

Schedule a free strategy call

Filed Under: Uncategorized

E621: The Myths Holding You Back From Creating A Successful Online Offer With Destinee Berman

February 7, 2021 by Marc Guberti Leave a Comment

Destinee Berman is a modern marketer and a seven-figure launch strategist for experts and educators. With 15 years of marketing experience in Silicon Valley with clients like Twitter, HP, and Microsoft, Destinee left to step into her calling in 2014. She has since launched dozens of digital schools in the personal growth and spiritual self-help markets, generating 15M+ in revenue the last 5 years.

 

Here are the key links from the episode:

Destinee’s site

Crystalize Vision Training

 

Marc’s Links

5 Day Podcast Launch Mini Course

From $0 To $100K+ With Content Marketing

Schedule a free strategy call

Filed Under: Uncategorized

E620: How To Get Clients Through A Small YouTube Channel With Joshua Lisec

February 6, 2021 by Marc Guberti Leave a Comment

Joshua Lisec is the world’s only award-winning, celebrity-recommended, #1 international bestselling Certified Professional Ghostwriter. Since 2011, he has ghostwritten more than 50 full-length books as well as 1,000s of articles, blog posts, speeches, and white papers for household name entrepreneurs, executives, politicians, public figures, and the breakthrough stars of tomorrow in over 100 different industries.

 

Here are the key links from the episode:

Subscribe to Joshua’s YouTube channel

Entrepreneur’s Word Smith

 

Marc’s Links

5 Day Podcast Launch Mini Course

From $0 To $100K+ With Content Marketing

Schedule a free strategy call

Filed Under: Uncategorized

E619: How To Maintain Great Health Effortlessly With Stavros Mastrogiannis

February 5, 2021 by Marc Guberti Leave a Comment

Stavros Mastrogiannis is the founder of Live Your Way Thin, an online and offline personal training & coaching company.  He is also the author of 3 books including his lates book Fat No More which helps readers lose weight so it stays off forever.

 

Here are the key links from the episode:

Live Your Way Thin

Get your copy of Fat No More

 

Marc’s Links

5 Day Podcast Launch Mini Course

From $0 To $100K+ With Content Marketing

Schedule a free strategy call

Filed Under: Uncategorized

5 Ways To Make Money Blogging

February 4, 2021 by Marc Guberti Leave a Comment

It’s important to establish blog monetization right from Day 1. It takes considerable time to grow a blog and cultivate an audience, and throughout that journey, you need to generate revenue to keep your dream alive.

It’s possible to start a blog without getting paid and keep at it, but if you want your blog to become your full-time work or significantly expand your business, you need to monetize it.

Blog monetization isn’t a one size fits all set-up. There are a variety of blog monetization strategies to choose from, and not all of them will be for you. You’ll have to experiment with some income streams and decide for yourself if you want to proceed with them.

Many bloggers look towards these 5 monetization strategies to get paid for their content.

#1: Affiliate Marketing

The easiest way to monetize your blog is promoting other people’s products with your affiliate links. You don’t have to create the product or have a big audience. Just get your affiliate links and get started.

Amazon offers one of the largest affiliate programs on the planet, but they’re not known for high commissions (most people get 4% commissions for what they sell as Amazon affiliates). 

Depending on your industry, you may find affiliate programs with more attractive affiliate commissions than what Amazon offers. If you don’t know where to look, start with Amazon as their affiliate program primarily serves as the excuses breaker. You’ll find something on Amazon that lines up with your content.

From there, use Google to find affiliate programs. If you talk about Peloton products on your blog often, Google the phrase “Peloton affiliate program” and see what comes up. Replace the word Peloton with your product, service, or company of your interest to see if they too have an affiliate program.

You can write product reviews, include affiliate links when mentioning resources, and stick some links on your blog’s sidebar. Affiliate marketing has no barriers to entry. You just have to find the right affiliate programs and get started.

#2: Google AdSense

Google AdSense is a popular stop for bloggers who want to monetize their content. You can display ads on your blog and earn income as people see and click on the ads. I recently ran ads on this blog and while the AdSense income isn’t life changing, it does add up.

I make more from Google AdSense via YouTube. Some bloggers create YouTube channels to expand their online presences, and it will help your AdSense earnings. To have ads run on your YouTube videos, you must be part of the YouTube Partner program. Becoming part of that program requires that your channel has 1,000 subscribers and 4,000 hours of watch time within the past 365 days.

It may take some time to get the initial set-up right, but practically any blogger can get started with Google AdSense…although you’re likely to earn more money through affiliate marketing.  

#3: Sponsor Placements

As your blog gains momentum, sponsorship placements can become a lucrative income source. Advertisers will pay top dollar to get in front of a targeted audience, and that’s where you come in.

Rather than use Google AdSense, you can invite sponsors to share their messages on your blog. It can be in the form of sponsored posts, giving your sponsors a placement on your blog’s sidebar, a social media shout out, or something else. 

The key to attracting sponsors is to demonstrate solid engagement and that they will get a solid return on investment from their efforts. 

For most bloggers, Google AdSense will make more sense, and you can try both of these monetization strategies. Eventually, it may be a better idea to fully embrace sponsorship placements.

#4: Create Your Own Products

Books, training courses, and Fiverr gigs are some of the many offers you can create for potential customers. You can use your blog to promote all of your new products and drive attention to your existing products.

The great thing about products is that they can continue generating sales even when you sleep. It takes considerable work to reach that point and you’ll have to continue working so you can maintain what you’ve built, but it’s an excellent income stream. 

#5: Ask For Donations

Based on what I’ve seen, entertainment type brands tend to do a better job in this area. I don’t see many digital marketers ask for donations because they promote their products and services instead.

If on the other hand you stream a video game or talk about them, it would make more sense to ask for donations. Some business models rely on donations and sponsorships to keep them running, and early on, you’ll get far more donations than sponsorships. 

Don’t be afraid to ask for some support if it allows you to fully embrace your work. Some people in your audience will be happy to help you. If you want to get more donations, keep showing up and give your audience the content they want. 

Want to learn how to make money with your content? Get your copy of Content Marketing Secrets today.

Filed Under: Uncategorized

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About Marc Guberti

Marc Guberti is a USA Today bestselling author with over 100,000 students in over 180 countries enrolled in his online courses. He hosts the Breakthrough Success Podcast where listeners learn how to achieve their breakthroughs. He writes for individuals, small businesses, and corporations.

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