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The Marketing Bull’s Eye

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The ways of marketing constantly change. The bull’s eye changes in size, shape, and location. However, it’s always difficult to hit. TV advertising was the way to go. Now mobile advertising is the way to go. Marketing will always change. Before TV advertising, newspaper ads had more power. Social media has quickly become an effective way to market products, blog posts, and services.

The bull’s eye always changes because our interests change. Who remembers Kodak’s cameras? Who still uses them? Smartphones have replaced those Kodak cameras. Print books used to be very popular. eBooks are winning that competition by a landslide. The music industry has also changed by a lot as well.

The bull’s eye always moves around, and it always changes. So why aim for it? It’s a moving target. However, if you get the marketing bull’s eye, you’ll be able to benefit greatly until the bull’s eye moves. However, it’s much easier for you to hit the marketing bull’s eye for a second time since people know about you. People are already paying attention to what you have to offer. Thus, the marketing bull’s eye gets bigger and easier to hit.

It’s not uncommon for people to give up on marketing, especially when it is constantly changing, but if you hit the marketing bull’s eye once, and you keep on aiming for the bull’s eye, each bull’s eye will be easier to hit than the last.

Too Many People Care About The Competition

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There are too many people who look at the competition. The practice of carefully watching the competition could have been given to us by sports. I’m sure all of the baseball fans were watching the NL Central and AL Wild Card as the regular season was coming to a conclusion. Football is on as well, and some teams aren’t having the good starts they were predicted to have.

There are more companies trying to be like others. Facebook is trying to be Twitter. Facebook won’t be able to out-Twitter Twitter because Twitter was first. If Facebook tries to out-Twitter Twitter, they will lose.

Beating the competition feels like an accomplishment. Getting more sales than Seller B just allows you to compete with Seller C. Competition is like a never-ending dog pile in which everyone is trying to end up on top.

Fighting to be on the top of the dog pile is going to take years of work. You might not even get there because there are already established companies with a good record for success. The competition is not as important as you being successful. The competition isn’t important. Your business and your ideas are important.

 

Create Something Worth Sharing

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People are focusing on getting their message out there. People want others to tell people about their products. Word of mouth is powerful, and the ability to share content on social media is just as powerful. However, word of mouth and social media don’t result in a product that gets shared a lot.

Instead of finding more ways for people to share your product, create a product that is worth sharing. The best products aren’t necessarily the ones that get all of the advertising slots on television or the ones where the seller has over 100,000 followers on multiple social networks.

The best products are the ones that are worth sharing. People won’t share a sub par product that they see in an advertisement. You’ve told one of your friends about a product. That was a product worth sharing because you told someone else about that product. The product worth sharing is the one that goes from the unknown to the next bestseller.

Don’t create the hype. Create something of value.

The Will And The Way

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The way you are thinking of might be the right way to go. You might end up thriving by going that way.

You might also end up thinking about the wrong way. That business opportunity isn’t as good as it looks.

There are plenty of choices, but the will allows us to decide which way we go. We have to have a desire to head in a particular direction before we actually head in that direction. If there’s a lot of crossroads, but there’s no logic of which way to go, there’s no motivation. Without that motivation, people end up going away from that path and taking another route.

The desire to continue will allow you to take the right way so you can thrive and unlock your potential. However, you need the will to continue even through the toughest times (they will come).

The way is nice. We know what we want to become. Take steps of action that will allow you to get closer to your future. If you’re already taking steps of action, take more steps of action.

Escaping The Grind

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What is the grind and what are you escaping from? Is there even a grind at all? If you don’t like what you do, you’re in the grind. Every day is another day of the grind.

If you’re thinking of escaping the grind, there’s no reason to continue with the grind. You don’t like the grind, and you won’t like it. The person who doesn’t like being a doctor and is a doctor is going through the grind. The person who doesn’t like being a car mechanic and is a car mechanic is going through the grind.

If you’re in the grind, you need to escape that grind. You don’t escape the grind by walking into another grind. If you don’t like being a doctor, and you’re a doctor, going into a profession you don’t like isn’t an escape from the grind.

The only way to escape from the grind is to do what you love. Everyone wants their own blog and social networks. If that’s a grind for you, it won’t work. If being a doctor is like going through the grind, it won’t work. If you love being a doctor, you’ve escaped the grind.

You can go from profession to profession but still be in the grind. When you stick with a profession, and you like it, you have escaped the grind. When you escape the grind, you will be able to achieve greatness.

20 Proven Methods To Get More Twitter Followers

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Here is the giant list of ways to get more followers on Twitter. It is up to you to implement what is on the list:

  1. Tweet regularly.
  2. Tweet consistently.
  3. Follow people with good follow back ratios.
  4. Follow back your followers.
  5. Retweet other people’s tweets.
  6. Don’t primarily focus on tweeting what you want to tweet. Focus on tweeting what your followers want to see. You’ll get more retweets and influence this way.
  7. Promote your Twitter account on other social networks.
  8. Say something very clever about a trending topic. This will get you a lot of retweets and exposure.
  9. See when your followers are on Twitter by using Tweriod so you can figure out when to send out your best tweets. If your followers always see your best, they will continue to follow you and spread the word.
  10. Be patient. If you get 20 followers every day, you’ll get 7,300 followers every year. You’ll get more followers per day as you get more followers though.
  11. Focus on quality. Buying Twitter followers will accomplish the job of giving you more Twitter followers, but fake followers aren’t going to help your ideas spread on Twitter or any social network. The quality followers are the ones you build upon.
  12. Do something creative. Don’t do what everyone else is doing. Be different on Twitter, and in what you do, and you’ll get more followers.
  13. Start conversations because people need a reason to talk with you and tell their friends about you.
  14. Be quick and reliable. If you aren’t replying to an important tweet within 30 minutes with an accurate response, that’s not good enough because the average person is only using Twitter 23 minutes every day.
  15. Have a good bio. People need to know about you before they decide to click the follow button.
  16. Have a picture of YOU. The people with hundreds of thousands (or millions) of real followers have pictures of themselves. There are few exceptions, and for the exceptions, not all of their followers are real. If you’re afraid to put a picture of yourself on social media or the web, you’ll be afraid of doing the incredible.
  17. Tweet popular content. You can see how popular a link is right now with the URL shortener, Bitly.
  18. Look at the statistics. If one of your links is getting clicked like crazy, tweet that link tomorrow as well.
  19. Use TwitterCounter to find out when you gained the most amount of followers. By figuring this out, you’ll be able to identify what you did on a particular day that led to the best result.
  20. Tweet quality content. It’s good to tweet what other people want to see, but if you can combine that with quality, you have the winning formula.