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Tom Casano is the founder of the Sure Oak Podcast who helps people grow their businesses with results driven SEO. After several years of experimenting with different SEO strategies and tactics, he discovered that SEO comes down to links, optimization, and content.

Quotes To Remember:

“You can’t force someone link back to you.”

“Outreach is so important for link building.”

“There’s this element of networking, building relationships and being off of your website that is so valuable.”

“Google algorithm has over 200 ranking factors but really we want to focus on 3-4 of them.”

“We want to plan the content or plant the pages based on what the people are searching for.”

“The only way to win and succeed is to be even more competitive and put more focus and energy into it.”

What You’ll Learn:

• How to Naturally Get Backlinks for SEO
• Top Three Ways for Getting Organic Backlinks
• “The Scholarship” Link Building Strategy
• Tips on Promoting and Optimizing Content

Key Links From The Show:

Tom’s Site

Sure Oak

Ahrefs

SEMrush

Moz

Help a Reporter Out

Brian Dean’s Site

Rand Fishkin’s Site

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

The E-Myth Revisited by Michael E. Gerber

Traction: Get A Grip On Your Business by Gino Wickman

Neal Schaffer is a recognized leader in the world of business social media. In addition to be named one of marketing’s ten biggest thought leaders by CMO.com, he has also been recognized as a Forbes Top 50 Social Media Power Influencer as well as a Forbes Top 5 Social Sales Influencer. He is a popular social media keynote speaker who has spoken at hundreds of events over four continents since his first speech on social media in July, 2009. His upcoming book The Business Of Influence will teach you how you can tap your business into the influencer economy and achieve massive results.

Quotes To Remember:

“First of all, you have to get yourself out there.”

“Listening is always important.”

“You always need to pivot with the market.”

“Everybody has influence.”

“At some point, you don’t have to respond to everything.”

“You just want to be on their radar before you actually reach out to them.”

“It takes time to know people. Social media is no different.”

What You’ll Learn:

• Balancing Social Media Interaction and Content Creation
• Best Approach to Building Healthy Relationships

Key Links From The Show:

Neal’s Site

E50: Real Artists Don’t Starve With Jeff Goins

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

The Business of Influence by Neal Schaffer

Maximize Your Social by Neal Schaffer

How to Win Friends and Influence People by Dale Carnegie

Likeable Social Media by Dave Kerpen

Likeable Leadership by Dave Kerpen

Crush It! by Gary Vaynerchuk

Crushing It! by Gary Vaynerchuk

If you wanted to get the CEO of a big corporation to buy your services, which salesperson would you send? Would you pick your top qualified salesperson, hire an agency, or just do it yourself?

Why not enlist that CEO’s spouse as the salesperson? He/she would be the ultimate salesperson.

But how would you do that? You can’t just call the CEO’s spouse and ask them to be a salesperson and convince the CEO to buy your services.

So why did one CEO’s wife keep asking him–every day until he did–when he’d buy John Ruhlin’s services? 

We’re so focused on 10% and 50% returns. Some of us think about doubling our return or doing even more. Few of us truly set out to 10X our return.

But a 100X return? Every dollar spent turning into $100?

No ad will give you that. But giftology can. Listen to today’s snippet to learn more.

If you want to connect with fellow listeners and participate in weekly giveaways, join the official Breakthrough Success Facebook Group here.

Today’s guest is a speaker who speaks for corporations, conferences, and non-profits. He’s also a coach, and podcaster with an obsession to teach people how to get more done. He is the author of How to REALLY Be Productive which helps readers boost their productivity…but only if they take action on the book’s insights. 

Quotes To Remember:

What You’ll Learn:

Coming soon… 

Key Links From The Show:

Coming soon…

Recommended Books:

Coming soon…

Matt LeBris is the content coordinator at the Shark Group and a hustler who’s touring the nation to publicly speak at colleges and universities. He aligned himself with the right people and capitalized on the opportunities that were once dreams. While in the nightlife industry across the New York Metro area, he and his team worked with multi award winning artists such as 50 Cent, Fetty Wap, Jadakiss, Lloyd Banks, Fat Joe, Ja Rule and more!

Quotes To Remember:

What You’ll Learn:

• Developing the mindset of being an entrepreneur
• How to maintain a burning desire for your work no matter what life throws at you
• How to stay on track with your dream even if you have a job
• The best approach for keeping momentum and building up to BIG wins
• Finding the energy after a long work day to grow your side hustle
• How to wake up at 5 am every day

Key Links From The Show:

Matt’s website

Daymond John

Gary Vee’s TED Talk

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

The Miracle Morning by Hal Elrod

Think And Grow Rich by Napoleon Hill

How To Win Friends And Influence People by Dale Carnegie

Rich Dad Poor Dad by Robert Kiyosaki

The Energy Bus by Jon Gordon

Who Moved My Cheese by Spencer Johnson and Kenneth Blanchard

The Magic Of Thinking Big by David Schwartz

Karen LeLand is the Founder and President of Sterling Marketing Group, a branding and marketing strategy and implementation firm helping CEOs, executives and entrepreneurs develop stronger personal, business and team brands. She is the bestselling author of eight books which have sold over 350,000 copies.

Quotes To Remember:

“The more specific you can be, the more chances you are going to have on getting that audiences looking for you.”

“If you want to go really serious on Pinterest, then you should be going out and taking an iPhone photography class and learning to shoot.”

“The best camera is the one you have with you.”

“You have to really curate what you are putting up.”

What You’ll Learn:

• How Pinterest Stands Out from Other Social Media Platforms
• Using Pinterest to Generate Traffic
• Using Pinterest to Grow Email List
• Importance of Having Quality Images

Key Links From The Show:

Karen’s Site

Email Karen

Canva

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Ultimate Guide to Pinterest for Business by Karen Leland

Pinterest for Business by Karen Leland

The Brand Mapping Strategy by Karen Leland

Ego Free Leadership by Brandon Black and Shayne Hughes