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E68: Finding Inspiration To Power Through Life’s Challenges With Christine McAlister

January 9, 2018 by Marc Guberti Leave a Comment

I'm happy to see you around. You may want to subscribe to my blog. Thanks for visiting!

Welcome back! I am so happy to see that you have come back for more.

Christine McAlister is business and success coach and expert on turning tragedy into triumph. Her company, Life With Passion, helps high-achieving, motivated women to create successful freedom-based businesses they love.

Quotes To Remember:

“If I could survive this thing, I could do or survive anything else.”

“Our lives are full of highs and lows?.the more embracing we are of both…that allows us to sustain the highs for longer.”

“A lot of times, it’s like we are inside a jar, and we can’t see our own label.”

“You already have something that you are an expert in, whether or not you know it, or believe it.”

What You’ll Learn:

  • How to keep up moral levels and look after ourselves during challenge & tragedy.
  • Learn to stay in the “triumph” phase of your life, rather than getting stuck in the “tragic” phase.
  • Learn why it’s important to have a mentor/coach to help you be your best self
  • How to make time for multiple aspects of life, including personal life, business growth.
  • Learn it is ok to give yourself time off to make sure you can be as productive as possible.

 

Key Links From The Show:

Christine’s Free Gift for Listeners

 

Recommended Books:

The Big Leap by Gay Hendricks

You’re a Bada** at Making Money by Jen Sincero

How Rich People Think by Steve Siebold

Filed Under: Breakthrough Success

How To Optimize Your Best Blog Posts For More Traffic

January 9, 2018 by Marc Guberti 2 Comments

blog post optimization

Ever look back at your old content? You should, and not just for the memories. It turns out your past content is often your most successful content. Updating these blog posts will give them more SEO juice, and promoting them on social media will get the ball rolling even more.

The question remains. How do we update these older blog posts so they attract more visitors? That’s what we will explore right now.

 

Do More Research

In the beginning of blogging, valuable content separated you from the rest of the crowd. Now valuable content has become a normal place. You can find many people offering similar advice to the advice that I offer.

There are two reasons you’ll stick with one blogger over the other even if they teach the same lessons. The first reason is research. Bloggers who back up their blogs with stats and links to other sites attract more traffic. That’s what doing research means in the blogging sense. Present your findings to your audience.

In addition to boosting your blog’s value, this type of research helps your SEO. It’s proven that linking to outside sources will have a positive effect on your SEO.

We are barely into this blog post, and I have already provided two links you can click on for additional information. In 2017, I thought about doing this but almost never did it. This year, I’m adding multiple links to all of my blog posts and going back to make changes in my older blog posts that are still raking in traffic.

 

Make Your Story More Public

At this time in history, most of my current visitors remember me as a teen entrepreneur. I’m 20 now, but I made my story of being a teen blogger well-known. Your About Me Page will be the most visited page on your blog. Give an epic story about yourself.

We all love stories, and framing your story the right way will help you attract an audience of loyal visitors who frequently engage with your content. However, in this state of info overwhelm, our stories need to extend beyond the About Me page.

We all need to start including more personal anecdotes within our content that covers a different stage. In one story, I may talk about how I struggled to achieve an objective. I occasionally mention how it took me three attempts spread across a few years (I almost wrote many years, but we know that’s not true in comparison to how long other people have lived. It does feel like many years for me).

In a goal setting blog post, I can discuss how I surpassed 100,000 Twitter followers much faster than I anticipated. While this may sound like a great thing to do for your new content, you can inject these stories into your older content to give them a more personal touch.

You can also turn the entire blog post into a story with insights as Chris Von Wilpert did over at Sumo. In his blog post, he discussed lessons learned from growing Sumo Blog from 100K monthly visitors to 200K monthly visitors.

We are in the era of personal touch and excessive research. We are beyond valuable content because it’s no longer a premium but rather an expectation. You don’t stand out by fulfilling expectations. You only stand out by exceeding them and going the extra miles.

 

“What Did I Miss?”

missing puzzle piece

This is the question I always ask myself when I look back at an old blog post. Since I wrote weekly blog posts during that time (and now daily blog posts), it’s easy to focus on cranking out the content and not spend as much time polishing it.

While there are ways to make content creation less stressful, we’ve all been there when we have to write or schedule tomorrow’s blog post the night before. Some of us have not been there for a while, but others constantly relive that stress for all of their content.

Even in this sped up state, I don’t miss out on value. All of the blog posts are valuable, but sometimes I missed out on going that extra mile. I didn’t do additional research to provide my audience with more options. I didn’t always inject personal stories into my content. Sometimes I even missed out on adding an extra tip or two that could have enhanced the blog post.

But instead of doing nothing about it, I update the old content. After the update, my content is more valuable and has the fresh factor that Google loves.

I enjoy asking myself this question because it opens the doors to so many possibilities. You can turn a 500 word blog post into a 2,000 word blog post just by repeatedly asking yourself this question and thinking about what the answers can be.

 

Are They Optimized At All?

I didn’t always use the SEO Yoast Plugin for my blog. That means not all of my blog posts are optimized as well as they can be.

Just because your new blog posts are optimized doesn’t mean your old blog posts received the same care, and those are the blog posts that should be generating the most traffic.

When you find yourself implementing new tactics like adding share buttons throughout your content or using the SEO Yoast Plugin, you need to do those things for your top content.

There are plenty of ways to optimize your blog for search engines beyond the SEO Yoast plugin. As you integrate more tactics to your optimization strategy, go back to your older blog posts to make sure they are optimized.

 

In Conclusion

Not all of your old blog posts are created equal. There are some blog posts that I have updated multiple times. There are other blog posts on this blog that I wouldn’t even touch (most of the blog posts I wrote when I just began. I keep them up to show people the transformation).

When you optimize your older blog posts, don’t put yourself on a mission to optimize all of them (unless you don’t have many blog posts). As of writing, I have published over 1,500 blog posts on this blog. That number will only grow.

I don’t update 1,500 blog posts every year. I only update a few dozen based on which ones are the top performers. Those blog posts get the updates for SEO and list growth purposes.

What are your thoughts on updating older blog posts? Have you updated a blog post recently? Do you have a question for me? Sound off in the comments section below.

Filed Under: Blogging Tagged With: seo

E67: Outperforming The Real Estate Marketing On The Way To 7-Figures With Aaron Hendon

January 8, 2018 by Marc Guberti Leave a Comment

Aaron Hendon is a Seattle Realtor, real estate investor, author, educator, and speaker. He is a managing partner of Christine & Company, a Seattle Magazine awarded, 5-Star Real Estate Agent, and an individual Rising Star in Seattle Real Estate winner. Aaron brings together a diverse background and history including transformational leadership, entrepreneurial start-ups, and traditional cold calling sales.

 

Quotes To Remember:

“I was smiling and dialing.”

“You don’t have to convince people to buy a house, they already want to buy a house.”

“A black swan lurks behind every corner.”

“You get what you measure.”

“If you don’t work you don’t eat.”

 

What You’ll Learn:

  • How to get started in real estate, without taking a risky hit
  • Learn what criteria to consider and look for when investing
  • Learn why cold calling/making phone calls is imperative to selling real estate
  • How and where to find the right clients without paying
  • When to take the plunge into commission only salary.

 

Key Links From The Show:

Aaron’s Site

 

Recommended Books:

Pre-suasion by Robert Cialdini

To Sell Is Human by Daniel Pink

The Undoing Project by Michael Lewis
Shortchanged by Shortcuts by Aaron Hendon

Filed Under: Uncategorized

E67: Outperforming The Real Estate Marketing On The Way To 7-Figures With Aaron Hendon

January 8, 2018 by Marc Guberti Leave a Comment

Aaron Hendon is a Seattle Realtor, real estate investor, author, educator, and speaker. He is a managing partner of Christine & Company, a Seattle Magazine awarded, 5-Star Real Estate Agent, and an individual Rising Star in Seattle Real Estate winner. Aaron brings together a diverse background and history including transformational leadership, entrepreneurial start-ups, and traditional cold calling sales.

 

Quotes To Remember:

“I was smiling and dialing.”

“You don’t have to convince people to buy a house, they already want to buy a house.”

“A black swan lurks behind every corner.”

“You get what you measure.”

“If you don’t work you don’t eat.”

 

What You’ll Learn:

  • How to get started in real estate, without taking a risky hit
  • Learn what criteria to consider and look for when investing
  • Learn why cold calling/making phone calls is imperative to selling real estate
  • How and where to find the right clients without paying
  • When to take the plunge into commission only salary.

 

Key Links From The Show:

Aaron’s Site

 

Recommended Books:

Pre-suasion by Robert Cialdini

To Sell Is Human by Daniel Pink

The Undoing Project by Michael Lewis
Shortchanged by Shortcuts by Aaron Hendon

Filed Under: Breakthrough Success

How To Increase Your Hustle

January 8, 2018 by Marc Guberti Leave a Comment

increase your hustle

The moment most entrepreneurs think of hustle, they almost immediately think of Gary Vaynerchuk. He’s working 18 hours each day on expanding his brand, and he’s not the only super successful entrepreneur who recommends a strong work ethic. He, Grant Cardone, and Daymond John all commented on how much time you should be working, and the article is amazing.

Grant Cardone suggests working 95 instead of 9-5, and I absolutely love that phrase.

But most of us aren’t working that long, and productivity usually dips if you’re working too long. For these three entrepreneurs and others, that rule doesn’t apply because they literally love every part of their business. They enjoy business like athletes enjoy playing their favorite sports.

How do we increase the hours we spend doing the work that we love? How do we develop that drive? That’s what I’ll share right now:

 

Daily Actions Will Get The Ball Rolling

goal achievement

It has never been this easy for me to write new content. That’s because I recently decided to write one blog post per day. Not at least one blog post per day. Exactly one blog post per day.

When I first began this goal, it was somewhat hard for me to write a blog post every day. Now it’s become effortless. For you to hustle, the work needs to feel effortless. That’s part of the secret.

Sure, writing the blog post takes 30 minutes, and it takes a little more time to schedule it, but with this task accomplished, I can move onto other tasks knowing that I just finished writing my blog post for the day.

I’m working on ways to integrate this type of effortlessness into other areas of my brand such as video creation so I can then create several videos in a given day.

The more you perform an action every day, the easier it gets. I don’t have to think twice about whether It’s easy for me to run 10 miles every day because I’ve ran almost every day for several years (with the exception of necessary breaks that allow the body to recharge).

When I found myself in inconsistency, it took me longer to write each blog post and schedule them to get published. Sometimes I would completely forget because inconsistency keeps your goals out of mind and out of sight.

I still batch my podcast episodes for just two days each week because I schedule the interviews to occur on those two days. I don’t have to worry about producing the content because the guest is keeping me accountable.

Even on days when I don’t want to interview someone for my podcast (i.e. a really long day), I do the interview anyway because telling a guest, “I’m really tired so I can’t do the interview today,” isn’t who I am, and it’s very disrespectful of the time they committed towards your podcast (they could have been on another podcast during that time).

If you find yourself struggling to get it done, do it daily without exceptions. Performing a task every day makes it an effortless habit, and all you have to do at that point is keep the chain going.

 

Exercise, Family, and Friends

I get it. If you work for 18 hours every day, you need to sleep for six of those hours. Where’s the time for exercise, family, and friends?

You can exercise right before work every day (it gets easier the more often you do it), and also use some of your breaks to exercise. For instance, if I feel mentally fatigued from the work I’m doing, I take a 1-2 hour break to exercise (almost always a run). Exercising puts me back in my game.

I get in the exercise when it’s harder to hustle so I can come back to my work feeling more refreshed.

I’m in a different situation with family since I’m 20 (that felt weird for me to write, especially since I finished writing this blog post before I turned 20). I don’t have a spouse or kids. With that said, I’ve paid attention to how successful entrepreneurs with a family find time for the ones they love.

Gary Vaynerchuk takes the weekends off which he uses to spend most of his time with his family and relaxing on beaches. This weekend break gives him the ultimate recharge for the ultimate work ethic.

You could hang out with some friends during that break. As a college student, I am constantly with my friends unless I’m writing a blog post or something like that on campus. I know I won’t have that luxury when I graduate, but what works for some people is penciling in a time on the calendar when it’s okay to hang out with friends.

Don’t make yourself available every single day. Choose a day or two of the week. It helps if you have freelancers and/or employees who can help out with the work while you’re taking your breaks.

 

Without Sleeping On Your Computer’s Keyboard…

sleeping during work

Some of us have the image of a workaholic who uses his/her computer keyboard as a pillow. While I’m sure that won’t be us, we also need to think about our sleep. While some people are fine with only six hours of sleep, Neil Patel gets 9 hours of sleep every day, and he wrote a fascinating article about why sleeping more will boost your productivity.

You need to create a clear schedule for yourself so you know when it’s time to close shop. Set a bedtime and set a close time for your business where you won’t respond to any additional emails, create additional content, or do anything else for your business.

When you hustle, you hustle harder than anyone else. But the hardest hustles are also the hardest resters. Even though Gary Vaynerchuk works 18 hours on some days, remember that he takes two days off every week. That’s a luxury very few have.

 

In Conclusion

Embracing a small hustle is easy. The more you challenge yourself, the more demanding the hustle becomes. Your hustle is the biggest indicator of your success. Even if you don’t have the skills or talent, you can hustle your way to acquiring all of the skills and talents you could ever need to achieve your biggest goals.

Have you embraced the hustle? Do you have any advice for continuing to build upon the hustle? Do you have a question for me? Sound off in the comments section below.

Filed Under: productivity Tagged With: hustle

5 Content Brand Mistakes To Avoid

January 7, 2018 by Marc Guberti Leave a Comment

content brand mistakes

Content brands cloud up the web with valuable content as they aim to build relationships with a piece of their industry’s audience. A small number of content brands attract the lion’s share of traffic, but most get held back by these five critical content brand mistakes.

 

#1: Not Building Relationships

In any business, relationships are critical. Other influencers can provide you with the key to a locked door and/or promote your content. When my book Content Marketing Secrets came out, I got early praise and several immediate reviews because of the relationships I built in advance.

My favorite way to build a relationship for my content brand is to interview someone on my podcast. Not only does the relationship get built, but I also produce new content for my audience and get to learn new insights about my niche.

I believe you should launch your own podcast if you haven’t done so already because they represent an extraordinary opportunity for building strong relationships, providing content for your audience, and acting as a source of knowledge and income.

 

#2: Not Utilizing Webinars

creating a webinar

While building relationships is important, it’s just as important to utilize webinars when selling products. Webinars account for the majority of sales for any launch, and that’s why I only become an affiliate for a launch when I know the product creator will host some webinars.

After changing beliefs, encouraging your audience, and sharing some insights for about an hour, you can then go on to promote your product. I recommend watching other webinars to see how this is done, and if you want the ultimate hack, just buy Russel Brunson’s book Expert Secrets. It has an entire chapter focusing on a slide-by-slide breakdown of a successful webinar.

 

#3: Forgetting About Optimizing The Experience

As you continue to grow your content brand and explore new opportunities, don’t forget about the core experience that you provide for your audience. As I got more inconsistent with blogging, I noticed that the core experience I provided wasn’t what it once was.

Fewer people stuck around and my traffic numbers went down. That’s what happens when you don’t focus on optimizing the experience. Now I’m creating as much content as I can each day. I’m writing daily blog posts and will have daily episodes for my podcast and YouTube channel shortly.

The winners are the people who put out the highest quantity of valuable content in front of as many people as possible. Think about how you are or aren’t creating that experience for your audience.

 

#4: Extending Yourself Too Thin

The blessing and cure with content brands is that we have so many choices for growth. Podcasting, blogging, videos, and social media (that alone has many pathways) are some of the many choices we have for creating our content and spreading our messages.

It’s tempting to explore as many of these opportunities as possible and become mediocre at all of them. Some people seem like they’re utilizing all of these platforms because they mastered one of the platforms and gradually expanded to other platforms.

If you spread yourself too thin, your work will suffer, and you’ll feel burnt out. While gradually expanding is one way to avoid feeling too thin, the next mistake (arguably the biggest business mistake of all time) can put a small cap on any brand’s growth.

 

#5: Not Delegating Some Of The Workload

outsourcing

Delegation’s importance cannot be overstated. Your workload is big enough already, and as you continue to expand your content brand, your workload will expand as well. While you can easily perform the tasks yourself, delegating them opens up more time you can use to pursue other projects.

For instance, I don’t grow my Twitter audience, edit podcast episodes, or schedule the episodes. Other people perform those tasks for me which allows me to work on my business instead of in my business.

When you work on your business, you get to take a satellite view to see what’s really happening. You get to see all of the paths you can take and contemplate the best choice instead of blindly going through each day and hoping you’re getting closer to your ultimate objective.

 

In Conclusion

All content brands have the potential to thrive and reach large audiences. Our inputs affect our outputs, but the ideal input isn’t based on how many hours you put towards your brand. It’s well documented that Gary Vaynerchuk works 18 hours in a given day.

Most people don’t hustle nearly as much as he does, but 18 hours isn’t the input. The input is what he puts into those 18 hours.

Your success as a content creator isn’t a minutes game. It’s a game of how much effort your exerting into every minute of your day.

What are your thoughts on these big mistakes that hold content brands back? Do you know of any other big mistakes? Do you have a question for me? Sound off in the comments section below.

Filed Under: content Tagged With: content brand mistakes

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Primary Sidebar

I am a content marketer and personal finance writer who produces content for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several publications, including…

  • US News & World Report
  • Business Insider
  • Benzinga
  • Newsweek
  • Bankrate

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