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How To Batch Content Creation So You Can Pursue Bigger Projects

October 31, 2017 by Marc Guberti Leave a Comment

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content creation

Consistently providing valuable content keeps your content brand alive, and generating revenue from your efforts allows you to thrive.

Content creators often struggle with generating revenue from their products while continuously creating fresh content.

While I believe both can be interwoven together (maybe the idea for a future blog post?), one proven approach is to batch your content creation so you can dedicate more time, attention, and energy to revenue-generating activities.

What Is Content Batching?

Content batching is as simple as committing one day to producing an extraordinary amount of content.

John Lee Dumas, for example, designates two days a month for conducting interviews (his daily episodes over at EOFire mean he’s interviewing 15+ people on a regular basis). John also dedicates one day per month as an interviewee for more than 20 podcasts.

If you choose one day to write a month’s worth of blog posts, you can then focus on product launches, brand building or other initiatives for the rest of the month.

How To Batch Your Content Creation

Batching content creation begins with nailing down a date to write all of your content.

Prior to writing, set one day aside to come up with ideas. So if you decide to create all of your content on the first Tuesday of each month, you should create a list of topic ideas no later than Monday.

If you want to use the content batching strategy for your podcast guests, start contacting people 2-3 weeks in advance. Booking guests for your podcast is different from batching blog posts because of the time needed for emailing and scheduling the podcasts.

But in either case, you must be hyper focused once you have your ideas clearly in mind.

Becoming Hyper Focused

You may choose one day to create your monthly content, but if you frequently get distracted, you are not fully unlocking your potential.

To succeed, you must be actively engaged in your work for most of the day. This means not only thinking about how you work, but also getting smart about the environment in which you work.

Always choose a commitment-free day for content batching. For example, I enjoy participating in cross country and track meets – which usually take place on Saturdays – so I wouldn’t plan my content batching initiatives on the weekend.

Choose a day that isn’t surrounded by work or outside commitments.

The day before you’ve committed to content batching, remove all distractions from your environment. Since each of us is distracted by different things, it helps if you create a list of potential triggers.

Writing a list of potential distractions will help you prepare in advance: you’ll know what to avoid while working, and what to ignore before you even get started.

Advice On Pursuing Bigger Projects

Once you begin creating content in batches, you’ll have extra time to work on bigger projects. Don’t take that time for granted because your next content-batching day will arrive sooner than you think.

In addition to creating lists to assist you on your content-batching days, create a detailed plan for how you’ll pursue bigger projects.

What progress must you make by the end of the month? How will you plan each week to reach your monthly goals? What will you do each day to accomplish your weekly goals for each week of the month?

If you struggle with keeping yourself accountable, ask someone to help you. In a sea of free information, hiring a coach is one of the most underrated investments you can make for your success.

A coach will steer you away from common mistakes and move you towards success, but in this case, your coach will keep you accountable.

Advice On Content Creation

One of the dangers of content batching is the tendency to consider content creation as a necessary evil.

Viewing content creation as a chore keeps you from content marketing, and always pursuing bigger projects prevents you from enjoying the work at hand.

Once I’d focused so much on content marketing and bigger projects that I saw content creation as an obstacle. This is one of the main reasons my blogging consistency dropped from two posts a day to once per week.

Before I changed my mindset, I was even inconsistent with publishing the weekly post. So if you decide to batch your content 1-2 days per month, never forget to look forward to, and enjoy, those days.

In Conclusion

Content batching allows you to focus solely on creating content 1-2 days each month, giving you the rest of the month to concentrate on promotion and additional projects.

You can also apply the batching method to any time-consuming task in your business to open up more time in your month for other tasks.

But you must be careful not to look at batching activities as a necessary evil. Rather, try to appreciate those days as time to be hyper focused on something that brings you pleasure.

If you see any of your tasks as necessary evils, change your thinking! If you can’t, eliminate or delegate them.

What are your thoughts on content batching? Do you have any suggestions? Have a question for me? Sound off in the comments section below.

Filed Under: Blogging, content, growth hacking, Mindset, Motivation, Uncategorized Tagged With: blogging, blogging tips and tricks, content

E53: Overcoming Obstacles By Dancing To Their Beat With Jamie Stenhouse

October 25, 2017 by Marc Guberti Leave a Comment

Jamie Stenhouse is an entrepreneur and marketer who specializes in assisting business owners and clients to generate customers online—in any industry. Jamie founded his first business, JCP Creations, as a 19 year old. That business specializes in website design and online marketing. Since then he has helped customers online across over 70 industries and has personally worked 1-on-1 with over 150 businesses spanning from startups to multi-million dollar brands

 

Quotes To Remember:

“Let me begin to utilize it, embrace it.” (when Jamie discusses his stutter)

“An obstacle is really just a good opportunity to learn and to grow, and to develop a new skill set.”

“Whatever problem you have, look how you can flip this around…can that become a very helpful asset or skill set for me in the future?”

“What would this look like if it was easy?”

“It’s a progression not a switch.”

 

Learn how to…

—Own your obstacle

—Confront adversity head-on

—Find happiness in who you are and what you are becoming

—Combat negativity

 

Key Links from the Show:

Jamie’s Site

 

Recommended Books:

The War of Art by Steven Pressfield

The Obstacle is the Way by Ryan Holiday

Ego is the Enemy by Ryan Holiday

Filed Under: Uncategorized

E53: Overcoming Obstacles By Dancing To Their Beat With Jamie Stenhouse

October 25, 2017 by Marc Guberti Leave a Comment

Jamie Stenhouse is an entrepreneur and marketer who specializes in assisting business owners and clients to generate customers online—in any industry. Jamie founded his first business, JCP Creations, as a 19 year old. That business specializes in website design and online marketing. Since then he has helped customers online across over 70 industries and has personally worked 1-on-1 with over 150 businesses spanning from startups to multi-million dollar brands

 

Quotes To Remember:

“Let me begin to utilize it, embrace it.” (when Jamie discusses his stutter)

“An obstacle is really just a good opportunity to learn and to grow, and to develop a new skill set.”

“Whatever problem you have, look how you can flip this around…can that become a very helpful asset or skill set for me in the future?”

“What would this look like if it was easy?”

“It’s a progression not a switch.”

 

Learn how to…

—Own your obstacle

—Confront adversity head-on

—Find happiness in who you are and what you are becoming

—Combat negativity

 

Key Links from the Show:

Jamie’s Site

 

Recommended Books:

The War of Art by Steven Pressfield

The Obstacle is the Way by Ryan Holiday

Ego is the Enemy by Ryan Holiday

Filed Under: Breakthrough Success

E52: Turning Blog Posts Into A BOOK With Amy Morse

October 18, 2017 by Marc Guberti Leave a Comment

Amy Morse is a restless authorpreneur and the protagonist in the story of her business. She helps authors turn their business book dreams into realities. Amy equips these authors with the tools and confidence to tell the stories of their businesses. Her range of services includes eBooks and advice guides, 1 to 1 support, workshops, and copy editing. With her help, businesses can be better at writing and writers can be better at business.

 

Quotes To Remember:

“Do what you do best and outsource the rest.”

“Always make sure you have a call to action.”

“The key to successful marketing is little and often.”

“If you create something you can sell over and over again, you can make money while you sleep.”

 

Learn How To…

—Repurpose your content in different ways

—Turn your repurposed content into an eBook

—Add more value to your product

—Keep developing content even when you’re in a “dead spot” during the day

—Cultivate a large bank of ideas

—Market your book

 

Key Links From The Show:

www.amymorse.co.uk – Amy’s Site

Twitter: @Amymorse_writer

 

Recommended Books

The Storyteller’s Secret by Carmine Gallo

The E-Myth Revisited by Michael E. Gerber

Watertight Marketing by Bryony Thomas

Filed Under: Uncategorized

E52: Turning Blog Posts Into A BOOK With Amy Morse

October 18, 2017 by Marc Guberti Leave a Comment

Amy Morse is a restless authorpreneur and the protagonist in the story of her business. She helps authors turn their business book dreams into realities. Amy equips these authors with the tools and confidence to tell the stories of their businesses. Her range of services includes eBooks and advice guides, 1 to 1 support, workshops, and copy editing. With her help, businesses can be better at writing and writers can be better at business.

 

Quotes To Remember:

“Do what you do best and outsource the rest.”

“Always make sure you have a call to action.”

“The key to successful marketing is little and often.”

“If you create something you can sell over and over again, you can make money while you sleep.”

 

Learn How To…

—Repurpose your content in different ways

—Turn your repurposed content into an eBook

—Add more value to your product

—Keep developing content even when you’re in a “dead spot” during the day

—Cultivate a large bank of ideas

—Market your book

 

Key Links From The Show:

www.amymorse.co.uk – Amy’s Site

Twitter: @Amymorse_writer

 

Recommended Books

The Storyteller’s Secret by Carmine Gallo

The E-Myth Revisited by Michael E. Gerber

Watertight Marketing by Bryony Thomas

Filed Under: Breakthrough Success

E51: How To Schedule Your Dreams No Matter What Your Schedule Looks Like With Liane R. Grant

October 11, 2017 by Marc Guberti Leave a Comment

Liane R. Grant has a knack for finding the most efficient way to accomplish a task with excellence. Her experience in fulfilling the responsibilities of multiple roles has helped her hone her planning and productivity skills into a highly efficient personal time management system. She just recently published her new book Schedule Your Dream: 8 Steps To Maximizing Your Time And Mobilizing Your Vision

 

Quote To Remember:

“This ability…it’s like a muscle, it gets stronger the more you use it.”

 

What You’ll Learn

—How to remind yourself of your passions and dreams so you can break free of the monotony taking all of our free time. 

—How to keep yourself motivated

—How to unlock up to an hour of more working time

—How to filter out unhelpful processes that don’t get us any closer to our dreams and goals

—How to avoid distractions and delegate work

 

Key Links From the Show:

Lianergrant.com – Liane’s Site

Facebook.com – Search: Liane R Grant

 

Recommended Books:

Take The Stairs by Rory Vaden

Procrastinate On Purpose by Rory Vaden

The ONE Thing by Gary Keller & Jay Papasan

The 5 A.M. Miracle by Jeff Sanders

The Miracle Morning by Hal Elrod

The 12 Week Year by Brian P. Moran & Michael Lennington

Filed Under: Uncategorized

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I am a content marketer and personal finance writer who produces content for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several publications, including…

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