Marc's Blog

Content Writing and Marketing Services

The Kinds Of Products Consumers Want…The Cool Ones

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More people want the red and blue sneakers than they want the black and white sneakers. Sure, there is quality, price, and convenience. However, there is a big need for the cool products.

The books that look cool are the ones that get more sales. The sneakers that look cool get more sales than the sneakers that do not look cool. Cool sneakers give you the ability to show them off to your friends. A cool book with a great story gives you the need to buy the cover. When I bought Free Prize Inside, I bought the one with the purple cow on it because I thought that cover looked cooler than the other one. It ends up that Seth Godin added some extra content in the one with the purple cow, but as I made the purchase, I did not know about the extra content.

People are willing to pay the extra $50 for a cooler pair of sneakers. The black and white sneakers may cost $50, but those must-have, must-get, ultra-cool red and blue sneakers that go for $100 are the ones many people end up buying (or want to buy). Buying uncool products risks getting caught. Your friend with the red and blue sneakers will come up to you and ask why you are still wearing black and white sneakers.

The best part about creating a cool product is that word of mouth will be easy to generate. People with the cool product show it off to their friends and say that they have it. They also persuade their friends to buy the product. The Fax machine is worthless if no other business friends of colleagues has one. The Fax machine was a cool product that relied on other Fax machines, and as a result, people showed them off to their friends.

It is important to maintain what you say your business is going to be about. However, it is also important to make your products look cool. Everything cool gets noticed in a positive way: the cool clothing, the cool sneakers, the cool book cover, and other cool things. The uncool things get noticed in a negative way: the uncool clothing, the uncool sneakers, the uncool book cover, and other uncool things.

Cool products are the ones that spread. Uncool products are the ones that we make fun of when we see them.

 

Fame Comes Second But Not First

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Playing baseball at a professional level is not as easy as it looks. There’s more to it than swinging a bat and catching a baseball. Few people get to make the cut. Many others don’t get as lucky.

There are over 2 million kids who play little league. Then, the numbers get crunched. About 471,025 of those 2 million kids end up playing baseball in high school. That 471,025 gets reduced even further to 31,264 athletes playing at the college level. To top it all off, only 806 people get chosen as draftees out of the 31,264 athletes. Just like that, 2 million becomes 806. Not all of the 806 draftees even get to make it to the big leagues. Some of those people only get to play in the Major Leagues for 1 game and then get sent back down. Other players become back-ups, and there are the every day players that are under average.

Sure, we get a bunch of really good players like Dustin Pedroia and Derek Jeter (I happen to be a Red Sox fan who admires Derek Jeter). However, the process of playing at the professional level is slim to none. So, how does it happen?

The answer is that the fame of being a baseball player is not the focus. There are many kids who dream of being baseball players, basketball players, or play another professional sport. The problem is that many of these people dream of the fame–the ability to make millions of dollars, sign baseballs, and go around the country.

In addition, there are baseball players who play for a few years, then have a bad year or two, and then gets sent down. That’s because some baseball players think about the fame they just got. Fame becomes the centerpiece of attention which results in bad performances.

Who wouldn’t want the fame? The problem is that we focus on fame. We don’t think about doing the things we love. We don’t think about the work that is involved to get the fame. You don’t accidentally end up in the World Series, and you don’t accidentally end up becoming a professional baseball player.

Fame is not a priority. Fame is a by-product.

 

The One Thing About The Spotlight That People Mix Up

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It seems as if more people than ever want their own product. Whether that product is a book or training course, more people want their own. A big reason this happened is because creating these products suddenly became a lot easier. You no longer need to pursue a publisher to write a book or get a degree so you can teach in school.

There are countless examples of people who are remarkable because of their products. With this success has also come a lot of confusion of how that success happened in the first place. Many people think that once they create the product, the spotlight is on them. People will come and buy the product.

The problem is creating the product does not give you a spotlight. A product is a product, and there are millions of them to choose from. You don’t get to go under the spotlight just by creating a product. Many people have created products.

You get under the spotlight when you get people to care about your product. There are millions of products out there, and no one knows why your product is so special. The only way for people to know about your special product is by telling them about your product. The product does not guarantee going under the spotlight. The market is noisy, and most people don’t get noticed.

The spotlight comes after people realize why your product is important and necessary. If you created products just to become famous, it’s not going to work. If you create products because you enjoy the process, enjoy seeing better results, and firmly stand behind your products, it can work. All you would have to do at that point is get people to know about your products.

Once enough people know about your product, and the ripple effect allows more people to know about your product, the spotlight will be shining down upon you.

 

How A Day Of No Work Changed Everything

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Instead of working, I did a lot of research. Instead of writing more blog posts, I learned how to make my blog posts better. Instead of being on Twitter for a very long time, I decided to change my tactics. Changing my tactics resulted in me going from 150-200 daily followers to over 500 daily followers. That change was not gradual. The change happened in a day. I learned how to develop a steady income instead of an inconsistent income. I now have my sights on bigger goals such as landing on the Forbes Top 50 Social Media Power Influencers List.

We all have 24 hours in a day, and the amount of time we spend working is not important. What is important is how we are spending that time. There are people who work for 12 hours every day and get minimum wage. There are other people who get to take 4 week vacations and come back to a thriving business.

One person can be more productive in 3 hours than other people are in 12 hours. Maybe those 12 hours are being spent doing the wrong things while every second of the 3 hours is properly utilized.

A day of less work and more research will allow you to know whether you are utilizing all of your hours of work properly or not. You can make small modifications that allow you to grow your presence on social networks. A small change resulted in my number of daily followers doubling.

Small changes can lead to a big difference. By doing some research, you will be able to discover those small changes that can lead to better results.

 

Why Tweeting At The Moment Is Just As Important As Scheduling Tweets

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The ability to schedule tweets has resulted in many people neglecting the importance of tweeting at the moment. The first time we learned about tweeting at the moment was when Oreo decided to send out a tweet during the black out. Ever since that tweet, we have all taken tweeting at the moment more seriously.

However, people only take tweeting at the moment more seriously when special events such as the World Series and the Olympics are live. This kind of tweeting at the moment does generate more engagement. However, tweeting at the moment–whether there is a special event going on or not–will result in more engagement with your followers.

Everything started to change when I decided to tweet with pictures. I sent out tweets about Dr. Seuss, making decisions, and Apple. Before I sent out those tweets, I was getting 1 or 2 retweets and favorites per tweet. Those tweets ended up generating more retweets and favorites than my average tweets. I sent out those tweets at the moment instead of scheduling them.

In addition, I ask questions at the moment. My tweet asking people what their favorite book is generated more responses than my average tweet. Tweeting at the moment allowed me to engage with more of my followers than before.

Scheduling tweets allows you to tweet consistently. However, engaging with your followers is also important. By tweeting at the moment, you will interact with more of your followers, and that will lead to more retweets and favorites.

Scheduling tweets is not enough. We have to be human on social media and interact with the followers who read what we say.

 

5 Ways To Make Your Blog Load Faster And Why You Should Care

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One of the least appreciated ways to get more traffic is making your blog load faster. The faster your blog loads, the better it ranks on search engines. Most people think that if it takes a few seconds to load a blog, then that blog is fast. However, patience is becoming a virtue that few people have. There are many cartoons of people of what happen to people when they wait for a 5 second ad on YouTube.

Making your blog load faster will result in more people staying on your blog. In order to get them to stay on your blog longer, all you have to do is focus on your blog’s bounce rate. Making your blog load faster will help out with your blog’s SEO. Now that you know why it is important to have your blog load faster, follow these 5 tips:

  1. Have less blog posts on each page. I used to have 15 blog posts on every page of my blog. However, having 15 blog posts on every page made the blog go slower. Now, there are only 12 blog posts on every page of this blog. Reducing the number of blog posts on every page resulted in this blog loading faster.
  2. Deactivate the plugins that you are not using. It takes more time to load a blog with numerous plugins. You may not be using certain plugins on your blog, but those plugins still slow up your blog. Deactivating plugins that you are not using can easily make your blog load 1 second faster. 1 second may not seem like a lot, but in the cartoons, a 5 second YouTube ad seems to take forever. The P3 Plugin will show you which plugins are slowing down your blog the most.
  3. Don’t go crazy with the pictures. Pictures also slow down a blog. It is important to have at least one picture for every blog post, but only use a picture if it is necessary. Don’t have numerous pictures that are not relevant or are not needed because they will slow your blog down.
  4. Look at your widgets. Less widgets results in a faster blog, but having no widgets is not good either. When you add widgets to your blog, make sure these widgets are absolutely necessary. If you are uncertain of whether or not a widget is important, it probably is not important.
  5. Make your pictures smaller. Big pictures slow down a blog, and it does not take a lot of pictures to slow down a blog. The best approach is to make your pictures smaller so they don’t slow down your blog as much. None of my pictures are higher than 300 pixels or longer than 500 pixels.

Those are the 5 ways to make your blog load faster. Implementing these tactics will allow you to boost your blog’s SEO. These tactics take less than 5 minutes to implement, but implementing these tactics can make a big difference for your blog.