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Why The Olympic Games Are Popular

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Sochi resulted in NBC getting a big increase in views, and that big increase in views has also been eating away at Fox’s viewers and other channels’ viewers as well. What makes Sochi, and the Olympics in general, as popular as they are today?

The primary way the Olympics became popular is through word of mouth. People said things like this: “The guy can run fast.” “That girl just broke the record for skiing.” “That athlete just got the gold medal.” We also get to hear incredible stories when the media tells us what certain athletes do outside of their respective sports.

This word of mouth catches on, and people flock over to see the Olympic Games. When they see the Olympic Games, the first thing they notice is that the athletes are the best in the world. This leads to more word of mouth. Centuries ago, word of mouth meant people going from town to town telling people about the Olympic Games. For Sochi, word of mouth resulted in it trending on Twitter. Other people on various social networks told their friends about Sochi as well.

Another reason the Olympics are very popular is because they take place every four years. If the Olympics took place every day, they would become boring. All of the stunts and records you see would become normal. The stunts and records we see as remarkable would not be as remarkable if the Olympic Games took place every day.

Once every four years, many sporting events become more important. I never watch skiing or snowboarding, but I made an exception for Sochi, and I’m glad I did. There were some wipeouts and many excellent performances. We only get to see the wipeouts and performances every four years.

The fact that there is a four year wait builds suspense. When Sochi ends, I’m sure there will be a countdown clock on the web for the next Olympic Games. That cycle will most likely continue. As the date of the Olympic Games gets closer, more people start to look at the countdown on the web. Then, some news about certain athletes and countries trends on social networks. This builds more suspense for the opening ceremony. Then, the opening ceremony does happen, and millions of people become couch potatoes for a few days and watch the Olympics unfold.

 

How To Use Curiosity In Your Business Strategy

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One thing that makes us human is our curiosity. We wonder what is wrapped in those presents we open on our birthdays and other occasions. As a result, many of us open those presents quickly or play a guessing game before opening the present. We want to know what is inside of the mysterious envelope addressed to us. Sometimes, it’s an unexpected gift while other times, it’s the taxes.

Few entrepreneurs are implementing the human nature of curiosity into their business strategies. These entrepreneurs are well ahead of their competitors because they make their audiences curious. Instead of giving everything away, these entrepreneurs tell people what they are creating, but nothing more than that. Simply saying you are creating a training course about social media creates curiosity. Then, giving your members access to one video every week will build the suspense for when the next video will come out.

By building suspense, you will be able to grab your audience’s attention. That’s why the suspense of many TV shows happen at the end of the show. The audience knows when the suspenseful part is going to happen, but they watch the entire show just so they see the suspenseful part.

We are very curious. We wonder when certain authors are going to come out with new books. We wonder what the second video is for the training course. You may be wondering what video I will be publishing YouTube this Saturday. By building curiosity in your audiences that lasts, the suspense will be unbearable. This suspense will make the audience pay attention to everything that you do.

 

Social Media Marketing World Case Study

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The biggest social networking event takes place in San Diego, and it gets hosted by Social Media Examiner. The social networking event, Social Media Marketing World, gets over 2,000 people from all over the world to show up. Tickets go for well over $1,000 each, and for people outside of San Diego, plane tickets and hotel rooms don’t come as a free package.

Social Media Marketing World is certainly an expensive event to go to. The big reason that the Social Media Marketing World event is very successful is because of the quality. The best of the best are speaking at the Social Media Marketing World. Many people speaking at the event are well-known people in the social media niche. Most of the speakers have over 100,000 followers on Twitter (some are in the 200,000’s). To sum it up very quickly, all of the speakers are very influential at what they do. The people speaking at the event also tell their followers about the event. As result, millions of people are able to see tweets about the Social Media Marketing World event.

The Social Media Marketing World event usually sees over 2,000 registrants which adds up to at least $2.2 million (assuming that most of the registrants came from the $200 discount). That’s a lot of money to make from one event.

While the price and convenience are not there, the quality makes the event what it is. This business model is identical to Lamborghini’s business model and the complete opposite of fast food restaurants’ business model. The Social Media Marketing World event will continue to thrive simply because it is the best in the world.

 

5 Ways To Make Writing Fun

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There are points when writing becomes more of a chore than fun. It takes longer for paragraphs to form. It’s easier to lose thought than to form sentences. However, there are certain ways to make writing more fun so you stay in place. In order to make writing more fun, follow these 5 tips:

  1. Write about what you are passionate about. This is the big one. If you have to write about something you don’t like to begin with, having fun while writing is very unlikely. Writing about something you are passionate about is the easiest way to have more fun while writing.
  2. Give yourself a time limit. We all work better under time pressure, but if you can write something within a certain amount of time, you will give yourself a certain goal to strive for. This will make you a faster writer and give you extra motivation to write (you don’t want to be in the middle of a paragraph when time expires).
  3. Calculate the amount of words you can type per minute. There are many websites that give you paragraphs and have timers. As you write what you see, you will be able to identify the number of words you can write within a minute. By doing this often, you will be able to see progress, and pursuing this progress will make writing more fun.
  4. Write often. In order to have fun at something, you need to do it often. By writing often, you will grow accustomed to many writing techniques and end up wanting to write more content than ever before.
  5. Find people who reward you for writing. Popular guest blogs will add traffic to your own blog if your guest post gets approved. E-lance writers get paid for every article they complete. By finding people who will reward you for your content, you will have an extra incentive to write more content. As the rewards accumulate, writing will also become more fun.

Those are the 5 ways to make writing more fun. Whether you are a student completing an essay or a blogger who writes countless blog posts, it is important to always have fun writing. By having fun writing, you will be able to get more written in a shorter amount of time.

 

Why Fast Food Restaurants Are Successful

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It’s amazing to see how successful but immoral fast food restaurants have become. McDonald’s, Burger King, and Subway are some of the many fast food restaurants out there. These fast food restaurants have become corrupt in nearly every way imaginable, and the immoral part is just as well-known as the success of these restaurants.

Subway thought that eating fresh meant having their customers eat the same material that gets used to make yoga mats and shoe soles (yuck). The result was an immediate outcry on social networks. Subway trended on Twitter for the wrong reason, and now you may be wondering if those Januany and Februany deals every year are really worth it.

The employees are not the best either. Many fast food restaurants tend to focus on a quantity of employees instead of quality employees because their chains are spread throughout the world. Imagine a day when you drove 1 hour straight in a town or city and did not see a McDonald’s or another fast food restaurant. You probably can’t. In fact, it is easy to see that fast food restaurants focus on having a quantity of employees from these strange stories about past employees who got fired. What’s also worth mentioning are these horror stories from a McDonald’s employee’s.

So why exactly are these fast food restaurants successful. The reason is that these fast food restaurants’ prices and convenience make up for the lack of quality. Although eating from these fast food restaurants have numerous negative effects–which consumers know about–the idea of having food made for you in 5 minutes at a location close to home is an offer most people cannot refuse. Even though people know what the bread at Subway is really made of, many people will still eat at Subway.

Another reason fast food restaurants are very successful is because they keep on showing up. It’s very difficult to drive in a town or city without seeing McDonald’s, Subway, or any other fast food restaurant as well. It’s also getting increasingly more difficult to watch TV for an hour and not see a commercial promoting a fast food restaurant. Whether it’s Subway’s Februany or McDonald’s Buy 1 Big Mac and get a second Big Mac free offer, avoiding these commercials is more challenging than ever. This inability to escape results in many people getting suckered into ordering food from these fast food restaurants.

You can’t even escape these fast food restaurants on social networks. Even when Subway was trending for the wrong reason on Twitter, it just comes to show another reason why we cannot escape them. Fast food restaurants are using promoted tweets, Facebook advertising, and purchases of fake followers to give themselves presences that cannot be ignored. Let’s not forget that many of these fast food restaurants are open 24/7.

Fast food restaurants have become the locations where the skinny become the obese. If fast food restaurants were not fast at delivering food, they would not be nearly as successful as they are today.

Fast food restaurants have brainwashed consumers into sacrificing quality for convenience and price. Fast food restaurants know what they are doing is wrong, but they have no reason to stop because they are still generating billions of dollars in sales.

Fast food restaurants have become very controversial as a result of their ethics. While some people scorn fast food restaurants for what they have done to the world, others won’t stop eating at fast food restaurants no matter how horrible the stories are. For the consumers, price and convenience triumph against quality.

 

Why We Test A New Change Before Making It The Norm

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Some changes can be good while other changes can be bad. The only way we will know for certain is by testing those changes out. When I decided to tweet every 30 minutes, I decided to test it out for a day. When I saw a big improvement in my engagement on Twitter and my blog traffic, I knew that the change I made was a good one.

The reason we test changes is because some of those changes take more time to implement than others. In addition, putting in more time does not always mean better results. If you put in more time in the wrong places, you will not see better results. In order to decide whether the changes are good or not, they need to be tested.

You can go through the statistics in your mind. You can vision what is supposed to happen. However, not everything that is supposed to happen actually happens. Super Bowl 48 was supposed to be a battle of the ages. The best defense was playing against the best offense. In the end, the Seattle Sea Hawks made the Denver Broncos look very bad.

The new change can be dangerous. It can lead to bad results. By testing the change for a week, you will be able to figure out whether your audience is open to the changes or not. After you get an answer, you will be able to decide whether the change is good or not.

Don’t assume that every change you make is going to be a good one. We are going to make mistakes, but the best way to avoid making extra mistakes is by testing out new changes before turning those changes into your business’ lifestyle.