Marc's Blog

Content takes a considerable amount of time to produce.

Not only is it about producing the piece you’re currently working on, but it’s also about consistency.

Creating the next blog post, video, or podcast episode after you just finished the one you were working on.

If you’re going to invest so much time into creating content, you might as well make money from it.

That’s why I decided to write this post so you can learn how to monetize your content. Here are the strategies you can use to make money with your content.

#1: Rewrite Your Limiting Beliefs

Before we can go into strategies, we have to address mindset.

So many people know exactly what they have to do to achieve a certain goal. You might be reading this post about content monetization while knowing exactly what you need to do to take that next step.

It’s one thing to know how to do something. Doing it is completely different.

The reason most people don’t make money with their content is because they have limiting beliefs. They doubt themselves and their abilities when results don’t come right away.

Most people on this boat either give up way too early or binge on a bunch of $1,997 training courses without getting results.

Inspirational speaker and decorated veteran Ryan Matthews came on Breakthrough Success to discuss how we can break our limiting beliefs.

Determine what your limiting beliefs are, write them down, and think about how they came up.

Many people are raised under the false idea that money is the root of all evil. If you agree with this idea, you won’t want to make more money. You won’t want to follow the strategies in this article that will help you make more money.

You have to discover the root cause of the limiting belief and flip it. A better way to view money is that the inappropriate use of money is the root of all evil…and you can do good with your money if you properly utilize it.

You can build up your investments so you don’t have to worry about anything from a financial standpoint. Now that we have addressed the mindset, we’ll go into some of the juicier strategies you were likely expecting from a blog post like this one.

#2: Invest In Quality Content

The most successful content creators continuously reinvest their earnings into their content…especially when they have a proven system.

Some content creators invest $1,000s into creating better content once they see their model is working.

At the beginning of your journey, you should invest mostly with your time. Investing money in an unproven concept is the equivalent of gambling. You might get lucky, but I’d rather rely on data for my decisions.

Raitis Purins, the Head of Marketing at Printful, recently came on Breakthrough Success to share how we can master the key content pillars.

Raitis mentioned how Printful continues to invest in its content with a team of 20 content writers. If you can make $100+ from every piece of content you produce, would you invest $50 to create more of those resources?

Would you invest $500 into each piece of your content if it gave you the potential to make $1,000+ from each of those pieces of content?

You may not have those types of resources. In that case, you can enlist the help of guest bloggers and interviewing people for your podcast. Both are great options regardless of whether you have the funds to invest in content creators or not.

If you invest in quality content, you’ll start to grow your audience. Growing your audience expands on your monetization potential.

#3: Understand The Entire Funnel

The funnel doesn’t start when someone enters their name and email address to join your list. The funnel starts at the very moment someone comes across your content.

Through your content, you get to convey certain ideas that you present to certain people.

The funnel starts at the first point of contact. Understanding this is vital for turning readers, viewers, and listeners into customers.

What questions do your potential customers have? What problems are the experiencing? What type of information are your potential customers looking for?

Are you creating your content with those questions in mind?

I coach people on how to grow their businesses and have created products on the topic. Teaching people about content monetization through my free content increases book and training course sales where I go deeper on that topic.

If you want a deeper understanding of the entire funnel and how you can use your content to steadily attract new customers, you will benefit from a Breakthrough Success episode I recently did with Anthony Sarandrea.

He shared the strategies he used to build a customer base through free content…and how you can do the same.

#4: Be Your Own News Outlet

While it’s a nice bonus if people share your content with their friends, you can’t rely on that strategy for growth.

If you want to grow and eventually turn that growth into revenue, you need to be your own news outlet.

Author Bridge Media founder Helen Chang explained on Breakthrough Success that authors and other creatives have to continue promoting their work to build up momentum.

You can’t just create a piece of content, promote it once, and be done with it.

You can’t expect everyone to know about an award that you won for your business. Let people know by being your own news outlet.

And when you take a deeper approach where you view your platform as a news outlet, you take it more seriously.

There’s a different sound to the Side Hustle Paradise versus Side Hustle Paradise Media/Corporation.

Changing the way you see your work will change the level of effort you put into it.

When you see yourself as your own news outlet and own that role, you’ll start doing more of the things that will help you gain more visibility and revenue.

#5: Choose 3 Priorities Each Day

There are plenty of things you can do for your content brand at any given moment.

To avoid getting distracted and make sure you do what matters the most, identify 3 priorities each day and address those first.

That’s the advice Mike Arend from Infinite Success Academy provided on our Breakthrough Success episode.

When you choose 3 priorities, it forces you to stay focused on what matters. As you continue to grow your platform, create/promote offers, and figure out which ones work the most, you’ll have a better understanding of which priorities you need to focus on.

If you want to make more money with your content, consider joining us in the Content Marketing Plaza. You can use the coupon code GROW to save $100 on your purchase.

Clients are essential for any business. They pay you each month and allow your business to survive and thrive. It’s no wonder why so many businesses want to get more prospects and turn them into clients.

For someone just getting started, the entire process of finding potential clients and pitching yourself can seem challenging. It’s only natural to feel intimidated by the process because it may be something you haven’t done too often, and there’s a lot of rejection along the journey.

Getting clients is a numbers game. The more people you connect with, the more prospects you have. A higher conversion rate will result in more prospects becoming clients.

So how do we get more clients for our businesses? I’m pulling a few strategies we’ve recently learned through the Breakthrough Success Podcast to help you with this goal.

#1: Put A Heat Map On Your Site

Internet marketing is a big piece of the client attraction puzzle. You can only jump on so many sales calls and do so much prospecting. Content marketing does the prospecting for you.

Combine that with organic growth and running ads, and you can be on the verge of massive success.

However, people’s experiences on your site are a big factor that will determine how many people become clients.

And from a client attraction standpoint, you want your visitors to take specific actions. Rather than read your content and then go away, you want your visitors to read your content and then join your email list.

Internet marketing specialist Laura Burton mentioned a few internet marketing strategies in our episode. One of those strategies was incorporating a heat map on your site.

A heat map lets you know where people are hovering their mouses and where they are clicking.

If most of your visitors are hovering around an area that doesn’t feature an opt-in, you can modify your website so the opt-in is in the popular region of your website.

That way, more people see your free offer and proceed to join your email list.

#2: Go To More Events

When you go to to the right events, you connect with like minded people…

…and while COVID-19 has thrown the entire event planning world in limbo, there are several virtual events and Facebook Groups you can join.

Virtual events are easier to attend as you can attend them from the comfort of your home. However, you should consider attending in-person events in your industry when restrictions are lifted and when you feel ready.

International speaker Cami Baker shared with me that she’s attended 1,000s of events in her industry. She’s done this by attending big-name events in her space as well as the smaller ones in her area.

At her peak, she had some days where she attended 3-5 events. While it’s a lot of scheduling work and driving, Cami attributed this strategy to attracting a steady stream of clients.

You don’t have to attend 3-5 events each day, but finding an event in your area each week can make a big difference…and with virtual events on the rise, finding an event that fits your schedule is now much easier.

#3: Do A LinkedIn Power Hour

Rainmaker System Matthew Clark helps people get 2-5 high value leads each day. While he shared a variety of strategies on our Breakthrough Success episode, one strategy in particular stuck out…

…a LinkedIn Power Hour.

Every day, spend 60 minutes connecting with 60 people on LinkedIn. Not all of them will accept your connection request, but for the ones who do, you can start a dialogue.

My personal recommendation is to offer a free resource first rather than making a quick pitch about your services or to jump on a call.

I receive too many of those types of requests each day to count, but anytime someone offers me a free resource first in exchange for my email address, I’m more likely to engage with that person.

Lead off with value as you connect with 60 people in 60 minutes. If you turn the LinkedIn Power Hour into a daily habit, you’ll connect with…

420 people every week

1,800 people every month

21,900 people every year

If you can turn 1% of those people into clients, you’re business is set.

#4: Set Up Daily “Client Attraction Routines”

Our habits make or break us, and our routines fuel our habits. Whether you know it or not, you’ve got routines that you live by.

If you don’t know your routines, you’re at risk of adopting some bad habits and not accomplishing your goals.

This is where Daily Client Attraction Routines like the LinkedIn Power Hour can come in handy.

Creating A Brand founder Alex Sanfilippo and I jumped into a deep conversation about building routines over on Breakthrough Success.

While most people think about the morning routines, it’s just as important to think about the evening routines. Alex mentioned during our conversation that the evening routines determine the success of the morning routines.

If you don’t end strong, you have a more difficult time reclaiming momentum.

While the LinkedIn Power Hour may not be your cup of tea towards the end of the day, you can do something like the LinkedIn Quick 5.

Instead of connecting with 60 people in 60 minutes, connect with 5 people in 5 minutes towards the end of the day. It’s an easy task that will set you up for a productive morning.

The evening routine you should start incorporating now is to write all of tomorrow’s goals the night before. The reason people don’t stay on task is because they don’t know what the tasks are. They don’t know which tasks they should perform first or which ones are the most important.

The evening routines are critical for starting each day strong. When you start any given day on a high note, it carries over for most of the day.

#5: Change Your Self-Image

All of your actions, the changes in performance, and your mindset are based on your self-image.

If you feel confident in your abilities and self-image, you’re more willing to expand your comfort zone, try new things, and grow.

If you don’t feel good about your self-image, you’ll feel like you’re doing potential clients a disservice, you can’t get additional clients and should just be grateful for the ones you have, and you won’t grow.

Leadership coach Robert MacPhee joined us on Breakthrough Success to share how self-image relates to our comfort zones. A strong self-image makes it easier to grow while a weak self-image makes it more difficult to grow.

If self-image is holding you back, figure out why. Go deep and ask yourself the question why a few times.

• Why am I feeling this way?
• I am feeling this way because X
• Why does X make me feel that way?
• Because…

And build from there.

Another great activity is to conduct daily affirmations when you wake up and before you go to bed. If you want to become a millionaire, write down “I Am A Millionaire” every morning and evening in a notebook.

If you continue to write that daily affirmation, your subconscious mind will start to believe it. Then, you’ll start doing things that millionaires do to accumulate their wealth such as attracting more clients and investing instead of spending.

I’d love to hear from you which strategies you currently use to get clients for your business. If you want to listen to additional Breakthrough Success episodes that will help you with personal development and business growth, make sure you subscribe to the show on your favorite podcasting app.