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7 Ways To Come Up With Content Ideas

April 20, 2021 by Marc Guberti Leave a Comment

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Welcome back! I am so happy to see that you have come back for more.

Content brands live and die based on your ability to come up with content ideas. The more ideas you come up with, the easier it is to create content uninterrupted. However, as we create more pieces of content, it becomes more difficult to think of additional content ideas.

Many content creators don’t want to talk about the same thing twice, and as they cover more ground, there are fewer unique topics left to cover. If you always have more than enough ideas, you’ll avoid the stress associated with a lack of content ideas and rushing content so you maintain consistent.

Once a week, you should pick a day to come up enough content ideas to cover an entire month. As you think about new content ideas, here are some resources you can seek out to fuel your idea generation.

#1: Listen To Podcasts

Not only can you learn a lot by listening to podcasts, but you can also come up with great content ideas. Any part of the conversation can spark a new idea, and in longer episodes, you’re bound to come across multiple content ideas.

Every part of the conversation has the potential to yield great content ideas. Whether the guest is sharing strategies or the host is sharing a personal story, each conversation presents the opportunity to come up with your next blog post, video, or episode.

#2: Read Books

The most successful authors tend to be voracious readers. Similar to a podcast episode, books provide an array of ideas and concepts. The great thing about a book is that you can look at the table of contents to get an idea of what will get covered. 

Sometimes, I’ll browse on Amazon and read through the table of contents rather than actually buy the book. This helps me come up with additional content ideas. If I like the table of contents, I’ll get the book through Kindle Unlimited and start reading through it.

Each page has a new content idea waiting to be discovered. If you think like a content creator rather than just as a reader, it will be easier for you to find those ideas. Don’t be afraid to underline or write in the book you’re reading so you can go back to the notes later.

As a bonus, if you’re browning for books on Amazon, read through the book reviews. You’ll get a better idea of what readers like and don’t like about the book, and these reviews can help you come up with better content ideas.

#3: Watch Videos

While this is similar to the other two strategies, video is the most engaging form of content. Furthermore, if you’re watching videos on a place like YouTube, you can read through the comments for additional ideas.

On some websites, the comments are actually better than the original content (I personally learn a lot from Seeking Alpha comments). Some people prefer to watch videos while others prefer reading content or listening to it. You can incorporate multiple content formats when coming up with ideas or choose the one that best works for you.

#4: Browse Through Quora

Quora is a site where people ask questions they want the answers to. While this sounds simplistic, the entire concept of this platform presents a gold mine for content creators. You can search “social media marketing” on Quora and see what questions people are currently asking about the topic. These questions can form the baseline for your next piece of content.

If you already have an audience, you can similarly ask them what they want you to create content about next. I use a combination of an open ended question and a poll to figure out what my audience wants.

Regardless of whether you have an audience or not, Quora is a great place to find potential content ideas because people asking questions on that platform are telling you exactly what they want.

#5: Look At Your Popular Pieces 

Coming up with content ideas isn’t just about writing a list of ideas. It’s about writing a list of ideas that have a shot at gaining traction and resonating with your audience.

Looking at your most successful pieces will help you come up with ideas that can have similar success. When I saw that my most popular YouTube videos were about investing, I decided to take the leap and create more investing videos on my channel.

That decision significantly accelerated the channel’s growth and I am excited to see what it will look like a year from now. The more content you produce, the better understanding you’ll have of which topics resonate with your audience the most.

#6: Write About Personal Experiences

When you include personal experiences in your writing, your potential content ideas greatly multiplies. Personal experiences also help you build a deeper relationship between you and your audience.

When someone shares a personal experience, it more deeply connects that person with the people who hear their story. Not all personal experiences are enjoyable to write about. This doesn’t mean writing a list of all of the traumatic experiences in your life and turning them all into blog posts.

You can most certainly some of those experiences and turn them into blog posts, but even a mundane day can hold exciting content ideas if you know where to look and how to present your ideas.

#7: Use The Socratic Questioning Method

You can get ideas from the previous content you published. View each piece of content you published (or are working on) as a beginner. What questions would you ask? What would you want to know about the topic if you were starting fresh?

Content creators often forget their audiences don’t know as much as them. It’s easy to believe that as you level up your knowledge, your audience has leveled up their knowledge at the same pace.

Just because you know something that you see as obvious doesn’t mean most people in your audience will see it in the same way. In my investing videos, I often talk about the P/S ratio because that’s a metric for growth investors to determine if a stock is overvalued or undervalued.

However, I say the entire word (price-to-sales ratio) rather than just saying P/S ratio because not everyone in my audience knows about that ratio. 

When you act like a beginner, you’ll find new content ideas. This goes well beyond just saying the entire word rather than an acronym. The more questions you ask, the more ideas you’ll end up with.

Filed Under: content marketing

E636: Diversity & Inclusion For Small Business And Solopreneurs With Natajia Miller

April 19, 2021 by Marc Guberti Leave a Comment

Natajia Miller is a Diversity & Inclusion Consultant who is passionate about helping companies increase their bottom line by making everyone at their organization feel empowered and included. She has lived and worked in 4 different countries and worked worked with 60+ nationalities during that time.

Here are the key links from the episode:

Connect with Natajia on Instagram

Join the Impact, Income & Inclusion for Entrepreneurs Facebook Group

 

Marc’s Links

5 Day Podcast Launch Mini Course

From $0 To $100K+ With Content Marketing

Schedule a free strategy call

Filed Under: Uncategorized

E635: Building Your Personal Brand With Joshua Crisp

April 14, 2021 by Marc Guberti Leave a Comment

Joshua Crisp is an Amazon expert & master at strategy , marketing & brand development. His online brands have grossed over $10 Million dollars in just 4 1/2 years.

Here are the key links from the episode:

Joshua’s website

Subscribe to Joshua’s YouTube channel

Subscribe to the From Nothing To Something Podcast

 

Marc’s Links

5 Day Podcast Launch Mini Course

From $0 To $100K+ With Content Marketing

Schedule a free strategy call

Filed Under: Uncategorized

E634: Transformative Travel Wtih Judith Fein

April 12, 2021 by Marc Guberti Leave a Comment

Judith Fein is an award-winning international travel and culture journalist, author, speaker, playwright, and screenwriter. She blogs about transformative travel for Psychology Today and has written several books including Life Is A Trip: The Transformative Magic of Travel.

 

Here are the key links from the episode:

Global Adventure

Judith’s books

Marc’s Links

5 Day Podcast Launch Mini Course

From $0 To $100K+ With Content Marketing

Schedule a free strategy call

Filed Under: Uncategorized

Why You Should Never Use Social Media Bots

April 8, 2021 by Marc Guberti Leave a Comment

Social media bots are seen as an attractive strategy to artificially inflate your social media numbers. The logic goes that no one would take you seriously if you only had 10 followers, so why not buy 1,000 followers. You can buy your way to clout.

Many business owners know better than to buy followers, but what about social media bots? Why not let AI handle your social media growth instead of you putting in that work? You could then focus on other areas of your business. Here are some reasons you might want to hold back on using social media bots.

The Bots Will Affect Your Engagement Rates

If a social media bot helps you get more followers, but those followers don’t engage with your content, it will negatively affect your reach. Social networks thrive on attention. They’ll only put content in front of users if they believe it will get and keep their attention.

If you have 1,000 followers and average 100 likes per post, that’s a great engagement rate. However, if you have 10,000 followers but still get 100 likes per post, that’s not a good signal to the social networks you’re trying to grow on.

These types of bots can negatively impact your engagement rates and your ability to reach real people through your content. 

ROI Concerns

Let’s say you find a bot that helps you grow your audience and boost your engagement too. While this type of bot will puff up your follower and engagement numbers, the numbers that matter the most for your business are revenue and expenses.

If you aren’t making revenue from your social media marketing strategy or taking people to your website, then what’s the point? If you’re spending $20/mo on a bot that brings in $0/mo, then you’re losing money.

The most successful social media strategies revolve around connections and relationship building. You don’t need to get thousands of likes for everything you post to thrive on social media. You just need enough followers who appreciate your content and are willing to pay for your products and services.

Perceived Relevance VS Actual Relevance

It’s no secret that influencers want higher numbers. Some are willing to juice their numbers via buying followers or enlisting the help of a social media bot. This is the wrong focus. Rather than build up a perceived relevance, build up actual relevance.

Actual relevance takes more work and time to build, but it is far more rewarding. I’m all for finding shortcuts and achieving success sooner, but if a solution promises to take away all of the work, it’s a red flag.

It’s not about how many people follow you or engage with your content. It’s about how many people actually care about your work.

Filed Under: Social Media

E633: Dissecting A Successful Book Launch With Wendy Silveira

April 7, 2021 by Marc Guberti Leave a Comment

Wendy Silveira is an avid gardener and amateur horticulturalist. She has been a contributor to a leading South African gardening magazine. Her recent book Container and Raised Bed Gardening for Beginners and Beyond is A Guide to Growing your own Vegetables, Herbs, Fruit and Cut Flowers.

 

Here are the key links from the episode:

Get your copy of Wendy’s book Container And Raised Gardening For Beginners And Beyond

Wendy’s Garden Store

E345: Becoming A Bestselling Author Is The Key To Becoming A Highly Paid Authority In Your Space With Michelle Kulp

Marc’s Links

5 Day Podcast Launch Mini Course

From $0 To $100K+ With Content Marketing

Schedule a free strategy call

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Filed Under: Uncategorized

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I am a content marketer and personal finance writer who produces content for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several publications, including…

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