Marc's Blog

Daily content is a heavy time investment. Is it worth it?

I re-examined this question after publishing a new YouTube video each day for about 30 days.

I tried published two videos on one of those days, but that was too much for my audience at the time.

I stuck it out for 30 days and shared my thoughts about the channel in this video…

The interesting thing about the daily YouTube video is that it wasn’t the first time I committed to daily content.

I committed to daily content back towards the end of 2016 and carried it into 2017 until the end of January. Think of it as your typical New Year’s resolution…

But from that experiment, I had data. While my channel was much smaller at the time, I managed to double my views and watch time during that month.

However, my subscriber growth didn’t even budge. After not being happy with the results, I stopped.

A big reason my channel didn’t grow with daily uploads in 2017 was because I didn’t optimize any of my videos or do topic research.

Part of the reason I’ve seen success with daily YouTube videos is because I do keyword research using VidIQ and TubeBuddy to determine the best video topics to build content around.

You can watch this video below to get an idea of what my content research looks like

But then I realized one more thing…

A long time ago, I didn’t just post daily content on this blog. I published a new blog post every 12 hours.

And they weren’t 1,000+ word blog posts. They were a few hundred words and barely reached 1,000 words if they did.

I did this for a number of years, and this is what my traffic looked like…

2012: 119 views

2013: 14,275 views

2014: 249,421 views

2015: 280,835 views

Then my blog plateaued and stopped growing. Part of the reason is that I stopped posting daily content in 2015. I heard about how each blog post should be 2,000 words to get even more traffic and tried writing more of those blog posts.

However, that decision prevented me from creating daily content that helped this blog reach its best growth.

Someday I do want to hit 300,000 views for this blog in one year. 2015 was the peak.

But in writing this blog post, I decided to look deeper. Part of the reason my blog grew was because Twitter was completely different back then from what it is now.

Twitter tools like ManageFlitter and Tweepi still allowed you to target users and follow them en masse.

This helped me grow my audience and get over 100,000 views just from Twitter in April.

Search engine traffic shot up just like the Twitter traffic, but a combination of no daily blog posts and the Twitter strategy not working the same, my traffic went down.

I still get 100,000 views to this blog each year, but I do want to bring it back to its prime.

I wish I had income numbers to demonstrate how this shift affected my income. However, I only started tracking it in 2019 and prefer to keep those numbers private.

Daily Content Only Works If…

My two experiences with daily YouTube videos provides the full picture of why some people who produce daily content thrive while others get burnt out without the results to show for it.

In 2017, I pumped out content for the sake of pumping out content.

In 2020, I’m creating content based on what you engage with the most and what content ideas already work the best on that platform.

I also have an objective for each piece of content. So far, I’ve referenced two videos in this blog post and hope you’ll subscribe to my YouTube channel if you enjoy those videos.

In other content, it’s to fill up my strategy call calendar, increase book sales, or promote one of my podcasts.

If you’re producing daily content for the sake of it, it won’t work. If you combine daily content with content research and clear objectives, this strategy will help you.

Reuse Your Past Ideas

Daily content isn’t easy to produce on any platform. When you start producing daily content on multiple platforms, it becomes even more challenging.

That’s why it’s good to reuse your past ideas so you don’t have to do as much thinking. This blog post was inspired by a YouTube video where I talked about my experience of producing daily videos.

I combined the content from this video with additional insights to produce this blog post.

By creating blog posts around what has already worked on YouTube, I increase the likelihood of creating blog posts that resonate.

Creating daily content takes extra work, but with the right strategy in place, daily content can be the exact thing you need to take your business to the next level and beyond.

YouTube is the top video social network where new channels can still gain traction. There’s an over-saturation misconception where some people may think it’s too late to create content — whether it be a YouTube channel, podcast, or blog.

There’s also a misconception that you need to have a big audience to make your first $1,000 on YouTube.

Even if you have a few hundred subscribers, you can make $1,000 on YouTube.

With that said, let’s jump into the different strategies you can use to earn income from YouTube.

#1: Offer A Service

In each video description, I include a strategy call link viewers can use to schedule a free call with me. In this free call, we discuss if we are a good fit to work together.

I coach people on podcasting, YouTube, and building their authority platform. I also have services available for people who want the work done for them.

The great thing about a service is that you can generate recurring revenue. If you get a single done-for-you client, you can easily make $1,000+ on YouTube.

As long as you keep showing up, providing value, and reminding people they can schedule that strategy call with you, you’re on your way to your first $1,000.

#2: Create Product Review Videos

Not only can you make money through a service, but you can also make money through product review videos.

In a recent video, I shared the alternative ClickFunnels set-up I use to power up my websites and profit.

In the video, I mention OptimizePress and ThriveCart as my two tools of choice.

Each of those tools has their own affiliate programs which pay me each time I make a sale.

I also get sales through my Amazon affiliate links which I use in each video description to promote my books.

It’s harder to make $1,000 through Amazon affiliate links because their commissions are low. However, you can find an option like OptimizePress or ThriveCart that sets you up to make $100+ per sale.

You don’t need many of those types of sales to reach $1,000.

#3: Sell Your Own Products

You don’t have to stop at selling other people’s products. You can also sell your own stuff and make $1,000 on YouTube.

While selling your own products takes more time (i.e. creating the sales page and product), you have more control over your product.

If you are not happy with your conversion rate, you can tweak the landing page to boost your conversation rate.

You can also create multiple products that complement each other. Selling your own books is one way to make $1,000 on YouTube, but if you sell training courses, that’s even better.

Not only can you charge far more for a training course than a book, but YouTube viewers already watch videos which makes a training course an easier transition for them.

If you want help with making your first $1,000 on YouTube, let’s jump on a strategy call to discuss how we can make it happen.

And if you’re looking to grow on YouTube, you may be interested in these 13 strategies you can use to grow on YouTube.