Marc's Blog

YouTube is a dominant social network that continues to grab attention. Not only does YouTube attract over 1 billion people to their platform each month, but those people also watch videos.

Videos are a highly engaging form of content where you can quickly get people to know, like, and trust you. This is essential for anyone selling a product or service.

When most people start their YouTube channels, they get discouraged by small numbers and the lack of growth. If you keep a long-term window in mind (6-12 months), those numbers and your momentum will start to change.

However, learning YouTube growth strategies you can use allows you to take an active approach instead of waiting and hoping the YouTube algorithm kicks in.

If you apply these 3 strategies, you will soon see your channel pick up momentum…

#1: Do Keyword Research To Determine The Best Video Ideas

Not each video is created equal. If they were, they’d all be about the same topic, be the same number of minutes, have the same retention rate, views, like/dislike ratio, etc.

Some topics naturally do better…but how can we discover which topics work the best?

You can use keyword research tools like VidIQ and TubeBuddy, both of which I recommend, to figure out of your video idea can gain traction on YouTube.

You can also go to a YouTube channel in your industry and set the channel to show the most popular videos on their channel. You can take those ideas and turn them into unique videos for your channel.

You can learn more about this process and additional ways to come up with YouTube ideas for the algorithm in this video…

#2: Collaborate With Other YouTubers

One of the fastest ways to grow on YouTube is to collaborate with other YouTubers in your niche.

You can each do a video on the other’s channel and grow your subscriber base.

For any YouTube channel, a decent chunk of your viewers are current subscribers. You can’t subscribe someone to your channel twice unless they unsubscribe and then come back.

This is why your growth in views won’t be the same as your growth in new subscribers.

If you do a video on someone else’s channel, they won’t see a big subscriber boost from that video unless you promote that video on your platform (strongly recommended) or the video eventually gains traction in the algorithm.

You will see a big boost in subscribers because you’re now in front of an entirely new audience.

People agree to these types of collaborations because they are mutual. You appear on someone else’s channel to grow your audience. That same person appears on your channel and grows their audience.

If a YouTuber appears on your channel but you don’t get to appear on their channel, this can be remedied if the other YouTuber promotes the video to their entire community.

#3: Create Videos More Often

Anytime I’ve created more content, I’ve seen growth. When I went from weekly videos to multiple videos per week, my channel grew.

Similarly, when I decided to create daily videos, my channel has grown at a faster pace.

I started creating daily videos in April. My channel grew twice as much in April as it did in March, and I had a YouTube collaboration in March (none in April).

For my channel, combining daily videos with more frequent collaborations is the next step I’ll be taking to grow the channel.

The more videos you create, the more chances you give yourself to rank well on the algorithm, attract new visitors, and build even more trust with your existing audience.

If you want to learn additional ways to grow your YouTube channel, I put out a video a while back containing 13 strategies you can use to grow your channel.

Some of the strategies are from this blog post but with a different perspectives. Most of them are completely new.

If you want to grow your YouTube channel but want some help in your journey, schedule a free strategy call through this link. I’d be happy to talk with you.

Daily content is a heavy time investment. Is it worth it?

I re-examined this question after publishing a new YouTube video each day for about 30 days.

I tried published two videos on one of those days, but that was too much for my audience at the time.

I stuck it out for 30 days and shared my thoughts about the channel in this video…

The interesting thing about the daily YouTube video is that it wasn’t the first time I committed to daily content.

I committed to daily content back towards the end of 2016 and carried it into 2017 until the end of January. Think of it as your typical New Year’s resolution…

But from that experiment, I had data. While my channel was much smaller at the time, I managed to double my views and watch time during that month.

However, my subscriber growth didn’t even budge. After not being happy with the results, I stopped.

A big reason my channel didn’t grow with daily uploads in 2017 was because I didn’t optimize any of my videos or do topic research.

Part of the reason I’ve seen success with daily YouTube videos is because I do keyword research using VidIQ and TubeBuddy to determine the best video topics to build content around.

You can watch this video below to get an idea of what my content research looks like

But then I realized one more thing…

A long time ago, I didn’t just post daily content on this blog. I published a new blog post every 12 hours.

And they weren’t 1,000+ word blog posts. They were a few hundred words and barely reached 1,000 words if they did.

I did this for a number of years, and this is what my traffic looked like…

2012: 119 views

2013: 14,275 views

2014: 249,421 views

2015: 280,835 views

Then my blog plateaued and stopped growing. Part of the reason is that I stopped posting daily content in 2015. I heard about how each blog post should be 2,000 words to get even more traffic and tried writing more of those blog posts.

However, that decision prevented me from creating daily content that helped this blog reach its best growth.

Someday I do want to hit 300,000 views for this blog in one year. 2015 was the peak.

But in writing this blog post, I decided to look deeper. Part of the reason my blog grew was because Twitter was completely different back then from what it is now.

Twitter tools like ManageFlitter and Tweepi still allowed you to target users and follow them en masse.

This helped me grow my audience and get over 100,000 views just from Twitter in April.

Search engine traffic shot up just like the Twitter traffic, but a combination of no daily blog posts and the Twitter strategy not working the same, my traffic went down.

I still get 100,000 views to this blog each year, but I do want to bring it back to its prime.

I wish I had income numbers to demonstrate how this shift affected my income. However, I only started tracking it in 2019 and prefer to keep those numbers private.

Daily Content Only Works If…

My two experiences with daily YouTube videos provides the full picture of why some people who produce daily content thrive while others get burnt out without the results to show for it.

In 2017, I pumped out content for the sake of pumping out content.

In 2020, I’m creating content based on what you engage with the most and what content ideas already work the best on that platform.

I also have an objective for each piece of content. So far, I’ve referenced two videos in this blog post and hope you’ll subscribe to my YouTube channel if you enjoy those videos.

In other content, it’s to fill up my strategy call calendar, increase book sales, or promote one of my podcasts.

If you’re producing daily content for the sake of it, it won’t work. If you combine daily content with content research and clear objectives, this strategy will help you.

Reuse Your Past Ideas

Daily content isn’t easy to produce on any platform. When you start producing daily content on multiple platforms, it becomes even more challenging.

That’s why it’s good to reuse your past ideas so you don’t have to do as much thinking. This blog post was inspired by a YouTube video where I talked about my experience of producing daily videos.

I combined the content from this video with additional insights to produce this blog post.

By creating blog posts around what has already worked on YouTube, I increase the likelihood of creating blog posts that resonate.

Creating daily content takes extra work, but with the right strategy in place, daily content can be the exact thing you need to take your business to the next level and beyond.