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E478: Build Trust And Get Client To Refer You With David Etheredge

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David Etheredge is SavvyCard’s primary evangelist and is heavily involved in building strategic relationships with key third party technology and service providers. He has appeared on a variety of podcasts and radio shows and did a TEDx Talk on the Trust Economy.

Building trust with your audience allows for positive word of mouth marketing. Regardless of how big or small your audience is, you have to treat your audience like they’re people who took time out of their busy lives to engage with your business…because that’s exactly who they are.

In this episode, you’ll learn from David how you can build relationships and get more clients. One of the pro tips he mentioned was interviewing customers which you can use for a podcast, video, or written content. There’s plenty of more gems like that one in this episode.

 

Here are the key links from the episode:

Savvy Card

David’s TEDx on the Trust Economy

Ryan Gottfredson’s site

Get Ryan’s book

 

Marc’s Links

5 Day Podcast Launch Mini Course

Build A Mega Brand With The Power Of Content Marketing

Schedule a free strategy call

 

Marc’s book

YouTube Decoded

Podcast Domination

Content Marketing Secrets

The Wealthy Author

More Books

E476: From Stressy & Messy To Organized & Optimized With Bobby Jackson

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Bobby Jackson is a leader in science education as a Science Teacher Specialist at the Board of Education. He quickly mastered the art of time management and organization skills. His goal is to expand his audience, by sharing his physical and electronic/digital organizational techniques with the world.

Are you feeling stressed out and unorganized? This interview with Bobby will shed some light on what you can do to get out of a stressed and unorganized state. 

Here are the key links from the episode:

Get your copy of Bobby’s book here

Follow Bobby on Instagram

Get your free copy of Streams Of Income — discover how to create a variety of income streams that allow you to achieve financial freedom

 

Marc’s Links

5 Day Podcast Launch Mini Course

Build A Mega Brand With The Power Of Content Marketing

Schedule a free strategy call

 

Marc’s book

YouTube Decoded

Podcast Domination

Content Marketing Secrets

The Wealthy Author

More Books

E472: Using Curiosity To Achieve Greatness With Debra Kasowski

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If you want to thrive, you have to become curious. In this episode, you will learn how curiosity can become your secret asset that boosts your success in any area you pursue.

Debra Kasowski is an award winning, three-time international bestselling author, speaker and Certified Executive Coach. She helps aspiring business owners and solopreneurs develop the winning “success habits” that transform human potential into sustainable profits through Debra Kasowski International and her thought provoking podcast, The Millionaire Woman Show.

Here are the key links from the episode:

Let’s Be Curious

Debra’s site

Millionaire Woman Show

The 4 Agreements

Jobber — start your free trial today

 

Marc’s Links

5 Day Podcast Launch Mini Course

Build A Mega Brand With The Power Of Content Marketing

Schedule a free strategy call

 

Marc’s book

YouTube Decoded

Podcast Domination

Content Marketing Secrets

The Wealthy Author

More Books

E473: PR Strategies To Get Your Name Out There With Allie Martin

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Allie Martin is a veteran brand and communication strategist with 10+ years of experience. She started Fame and Fortune Brand Management because she wanted to help brands share their messages through a host of public relations and marketing tools. She formerly worked in public relations for Amazon, Alltech, Kendra Scott, and the International SPA Association.

The media is constantly looking for new stories, but how do you get in front of them? This episode contains actionable strategies you can use to get more PR opportunities and get in front of a large audience.

Here are the key links from the episode:

I Want Fame And Fortune

Follow Allie on Instagram

 

Marc’s Links

5 Day Podcast Launch Mini Course

Build A Mega Brand With The Power Of Content Marketing

Schedule a free strategy call

 

Marc’s book

YouTube Decoded

Podcast Domination

Content Marketing Secrets

The Wealthy Author

More Books

E471: Adapting Your Business To The Changing Nature Of Customer Expectations With Tony Kavanagh

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If you want to grow as a business, you have to pay attention to your customers. Their expectations will change as they see your work more often and see what other businesses have to offer. In this episode, you’ll learn how to thrive in the midst of changing expectations.

Tony Kavanagh is the CMO of Insightly and is responsible for Insightly’s go to market strategy and execution, focusing on businesses of all sizes. Prior to Insightly, He held CMO roles at Actian, DataStax and Desk, and held leadership roles at Oracle, Salesforce.com and KPMG

Here are the key links from the episode:

Insightly

 

Marc’s Links

5 Day Podcast Launch Mini Course

Build A Mega Brand With The Power Of Content Marketing

Schedule a free strategy call

 

Marc’s book

YouTube Decoded

Podcast Domination

Content Marketing Secrets

The Wealthy Author

More Books

The Importance of Metadata in Content Management

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This is a sponsored post

How you present information on your blogs or websites determines how much attention your content gets from your audience.

The need to structure information and make it comprehendible leads us to content management, popularly known as CM.

Before we talk more about content management and how beneficial it is to your business, let’s go over what CM is all about.

 

What Is Content Management?

A straightforward description of what content management entails would be that it is a series of processes and technologies that are employed in collecting, managing, and sharing information.

That pretty much sums it up, but then content management is quite complicated and requires a prudent approach to ensure successful execution.

Now, when you store information on your computer and make them accessible to other computers or electronic devices like phones, the data being managed in this case is regarded as digital content.

 

Content Management and Information Sharing

Thanks to advancements in technology, information sharing is no longer as tiring as it was decades ago.

Today, you can access virtually every piece of information from your smartphone or portable computer so long as you have the internet.

Digital contents could be texts or multimedia contents like video and audio files. These mostly make up the kind of information we interact with daily.

We see them on (E-commerce) Websites, news platforms, educational fora, and anywhere information is being disseminated.

If you decide to share digital content with people, you need to ensure that they are accessible and easy to find among the heaps of information or content on the internet.

 

The Role of Metadata in Content Management

You can make your digital content visible and available to your target audience by providing relevant and brief descriptions of the data you are putting up. These descriptions are known as Metadata. 

Metadata plays a significant role in your content management system. How?

 

What Is the Importance of Metadata?

If you don’t have a metadata model for your content, the chances are that they will be lost and won’t make it to the top of search engine results. 

 

User Search 

Metadata helps internet users to find information quickly with word tags related to what they are searching for. 

Think of Metadata as search engine optimization where keywords are provided for every content to make them visible online.

 

Information or Data Distribution 

Another importance of metadata in content management is it helps in identifying your target audience.

Often Metadata is used in Information distribution – where certain information is sent to a particular set of audiences based on their search history.

 

Access

Metadata can also be used to control the amount of data that is made available to the data query. 

One of the cardinal importance of content management is to ensure data security. To achieve this, metadata helps to filter information and deliver targeted results to your audience.

In summary, the importance of metadata in content management encapsulates increased efficiency in data management, improved SEO ranking, and ease of access and control, including customization of information.