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PPS10: Spreading Your Message Through Public Speaking With Cam Barber

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Cam Barber is a speaker, speechwriter, speaking coach and author of: ‘What’s Your Message? Public Speaking with Twice the Impact using Half the Effort’. He shows leaders how to use vivid messages for greater success. He has developed corporate presentations for dozens of Top 100 companies and coached speakers, CEOs and other presenters to make their message more powerful. When he’s not speaking, coaching or writing, Cam consults on message management.

What You’ll Learn: 

  • How to spread your message with public speaking
  • Getting clear on your message
  • Reaching the right audience
  • Getting on more stages
  • Success habits

 

Links From The Episode:

Cam’s site

James Clear Episode 275 on Breakthrough Success about Atomic Habits

Steve Jobs’ Stanford Speech

Grow Your Influence Book Series

Free Video Series: Profitable Training Course Launch

Breakthrough Success Podcast

 

Check out this episode!

E366: Amazon Ad Optimization For Books With Mark Reklau

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Marc Reklau is the author of the International #1 Bestseller 30 DAYS: Change Your Habits, Change Your Life. He helps people with their habits, happiness, and productivity. As a Personal Development consultant, he helps companies to improve their work environment and company culture.

 

Quotes To Remember: 

“The more books the better.”
“Continually promote books for free or $0.99.”
 
 
What You’ll Learn:
  • Boosting book sales with Amazon Ads
  • Finding the right keywords
  • Getting into Amazon Ads Spain
  • Getting Amazon to actually spend your money through their advertising network
  • Strategies to get more book reviews and a great cover 

 

Key Links From The Episode: 

Want to see how we can work together? Schedule a free strategy call here. 

Mark Reklau’s site

30 Days – Change your habits, Change your life

Good Habits Academy

E345: Becoming A Bestselling Author Is The Key To Becoming A Highly Paid Authority In Your Space With Michelle Kulp

Mark Dawson

Book Bub

KDP Rocket

E6: How To Make Six Figures Writing Kindle Books With Steve Scott

Grow Your Influence Book Series

How To Launch, Grow, And Monetize Your Podcast

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Podcasting is my favorite medium for growing a business.

You get to interview people, build relationships, and provide more value to your audience.

But podcasting does take work, and it can be confusing at times.

How do I launch a podcast? How do I get more listeners? How do I make money from all of this?

Those are the three most common questions people have about podcasting.

I’ve created a bunch of videos that address all of these areas.

If you’re looking to launch a podcast but want to know the tech, you might like this video…

In that video, I talk about literally everything you need to know. Here’s a small list of what I cover…

  • Mic set-up
  • Interview style
  • Choosing your topic

At the 24 minute mark, I go into the Libsyn dashboard and show you how to create a podcast and get it on the big players (iTunes, Spotify, and Stitcher).

Note: Use the coupon code BREAKTHROUGH to get the rest of this month and the next month of Libsyn for free.

Before you launch your podcast, you should think of how you will monetize it. Since you’re just about to start, a basic idea will be good enough.

One word of advice on the monetization piece: Don’t think of sponsors right away.

Sponsors are almost impossible to get if you have a new podcast. In fact, it took me almost three years just to land my first sponsor (thanks SkillShare).

Instead, think about what you can promote during each episode. Here are some suggestions:

  • One of your products or services
  • Someone else’s product or service with your affiliate link
  • A link to schedule a free strategy call to see if you and the listener are a good fit for working together

I went into a lot more detail on the growth and monetization piece in my presentation at Co-Working Solutions. You can watch that entire presentation below…

One of the biggest misconceptions about making money with a podcast is that you only make money with a listener buys something from you or you get a sponsor.

Many of the top podcasters make most of their money from their guests.

They interview guests who fit their client avatar and mention their products and services to their listeners. The guest gets curious and a post-interview conversation ensues.

It’s not uncommon for me to look at my virtual summits and see that some of the All-Access Pass Holders are people who were once on one of my podcasts.

Those are some ideas to help you monetize your show.

For growth, it just comes down to having a marketing plan and executing it.

For my marketing plan, I promote each new piece of content through the following assets:

  • My blog
  • Twitter
  • Facebook
  • YouTube
  • Instagram
  • Instagram Stories
  • LinkedIn
  • Pinterest
  • Medium

I’m always looking to expand that list. And it’s common for me to go back to older episodes to give them a fresh sense of life. This is part of the repurposing strategy I use.

That way, I create less new content and get more exposure to my existing content.

Creating less content gives you more time to market your content. In the end, no one is paid based on how much content they are produced. They are paid for how much that content impacts people. You impact people by doing the marketing.

Impact people enough and present an offer…and you’ll have a profitable podcast soon enough.

If you enjoyed this content, you might also enjoy the Profitable Podcasting Summit. It’s a free virtual event where 20+ podcasting experts share how they launch, grow, and monetize their podcasts.

Get your free ticket here

E365: Ignite Your Marketing With Lori Lyons

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Lori Lyons is the owner and Creative Director of Ignite Marketing. She is an entrepreneur, author, small business owner and sports fanatic. Everything that Ignite Marketing is about comes from her 35+ years of experience as a small business owner, graphics manager, print sales rep, print production flunkie, and everything in between.

 

Quotes To Remember: 

“Don’t make social media the only thing you do.”
“What do you do to help your clients.”
“I put so much time into it that it had to work.”
“Doctors don’t treat themselves.”
“Nobody cares who you are.” (Context: they care about the value you can give them. Provide enough value and show up often, and they soon care about you too)
 
 
What You’ll Learn:
  • Marketing for websites
  • Website building best practices
  • Taking massive action
  • Marketing habits
  • The best thing to do to grow 

 

Key Links From The Episode: 

Want to see how we can work together? Schedule a free strategy call here.

Free Worksheet from Lori: 3 Simple Shifts To Create Clarity, Specificity, and Momentum For Your Business

Ignite Marketing

E350: Getting More Comfortable Taking Risks For Your Biz With Hayley Luckadoo

E57: Unleashing Your Personal Brand In The Digital Age With Mark Schaefer

Grow Your Influence Book Series

E364: Smashing The Work-Life Balance Myth With Wolf Castillo

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Wolf Castillo is a life skills, mindset coach and speaker for youth success and empowerment at Wolf Castillo Coaching. He is also a former professional acrobatic.

 

Quotes To Remember: 

“You don’t have the time. You make the time.”
“Time doesn’t just fall out of the sky.”
“Add movement to your life.”
“If you want to shoot forward you have to pull really far back.”
“It’s just the basics.”
 
 
What You’ll Learn:
  • How to live a life of empowerment
  • The work-life balance myth
  • How to achieve self-transformation
  • Compounding your results
  • Habits for success 

 

Key Links From The Episode: 

Want to see how we can work together? Schedule a free strategy call here. 

Wolf’s website and social media accounts

The ONE Thing

The 7 Habits Of Highly Effective People

Rich Dad Poor Dad

The War of Art

Art of War

Grow Your Influence Book Series

How To Use YouTube Live To Get More Virtual Summit Attendees

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Virtual summits are the best business model for just about anyone. You can start with no audience and connections AND suddenly have an amazing product and 1000s of email subscribers.

I’ve launched SIX virtual summits to date and may launch another summit by the end of the year (I’ll admit there was some burnout with launching three summits in six months, but with a small break I can power through for an additional summit).

For each summit, I’m always doing something different to provide additional value and attract more attendees.

One of the more valuable moves for the Wealthy Author Summit was incorporating the Breakthrough Success Facebook Group. While I haven’t done that for future summits due to timing, it’s something I will do for all of my future summits because it gets the attendees to engage with each other.

As of this blog post, I am hosting the live version of the Advanced Affiliate Marketing Summit. And for the first time, I decided to host a YouTube Live at the end of Day 1.

I’ve included the Day 1 Recap below (there will also be YouTube Live recaps for Days 2-4).

In the recap, I shared some key insights from each session and provided my viewers with some homework from each session.

This makes it easier for people to IMPLEMENT what they learn…something I care a ton about. Most virtual summits throw a bunch of content at you and say, “Good luck.” I always strive to make my virtual summits much more than that.

The YouTube Lives I do have a learning element for existing attendees. However, I also promote the Advanced Affiliate Marketing Summit and encourage viewers to get their ticket if they haven’t done so already.

That’s because someone from YouTube or my audience who isn’t an attendee yet may want to join.

In fact, a few hours after I finished my Live, someone emailed me saying they became an attendee because of my Live video.

Here’s a common rule to remember: If one person takes the time to email you that they did something, you better believe more people did the same thing but didn’t take the time to email you.

 

Feed Two Birds With One Scone

I’m not throwing a stone at birds, so this is the analogy we’re using 🙂

So far, we’ve focused on YouTube Lives as a great way to get more virtual summit attendees.

But one thing about virtual summit attendees is that they are hyper engaged.

It’s not uncommon for me to go into my Vimeo analytics and see videos with 80-99% retention rates.

That’s amazing and makes sense when you think about the power of hosting a virtual summit.

Virtual summits are a great way to grow your audience and make more money.

And YouTube Lives are a great way to promote your virtual summits.

Do you see where I am going with this?

You can use your virtual summits to grow your YouTube audience. If you get 1000s of attendees for your virtual summit, you can easily get 100s of new subscribers for your YouTube channel in less than a week.

That, combined with how virtual summit attendees engage with content, is going to make the YouTube algorithm more eager to promote your content.

It’s no wonder I’ve had a 37% increase in new subscribers this week compared to the prior week. I am actually on pace for my most successful month on YouTube.

On each day I email attendees with info on that day’s sessions, I also tell them about the YouTube Live and encourage them to subscribe to my YouTube channel.

In the future, I can adjust my YouTube channel so the first playlist on my channel is something related to the virtual summit I’m hosting. I have plenty of options to make this more potent for future virtual summits, but I’m very happy with the initial results from using YouTube Lives to promote my virtual summits.

What are your thoughts on virtual summits and YouTube Lives? Do you have any plans on doing them now or in the future? Sound off in the comments below.