Marc's Blog

E287: The Proven DIY Approach For SEO With Rebecca Gill

December 24, 2018 by Marc Guberti Leave a Comment

Rebecca Gill is the SEO instructor at DIYSEOcourses.com with over 20 years of experience in sales, marketing, and SEO. She teaches her students how to succeed with internet marketing by working hard, being smart, and always staying focused on the visitor and solving their problems by creating a positive user experience.

Quotes To Remember:

SEO is about helping Google figure out what is the best content.

When SEO has to trump usability, there’s a problem.

The wonderful thing about the internet today is that there are lots of resources available for learning SEO.

Over 50% of the searches now happen on mobile.

If someone has enough desire, they can learn SEO.

The people that are successful are the ones that have the follow through.

What You’ll Learn:

Optimizing your SEO campaigns
Finding the right keywords
How to discover what your audience wants
The search engine signals you need to know
How to optimize blog posts, podcast episodes, and videos for SEO

Key Links From The Show:

Google’s SEO Documentation

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

The 12 Week Year by Brian P. Moran and Michael Lennington

Content Rules by Ann Handley

You Can Share Content With Your Audience Far More Frequently Than You Currently Are

December 23, 2018 by Marc Guberti Leave a Comment

I went through my inbox and noticed an email from Grant Cardone about his 10X Event. But this wasn’t any ordinary email.

This was the second email he sent me that day.

If you read through articles on emailing frequency, you’ll typically hear that it’s good to send out a new email to your audience each week or each day if you’re ambitious.

But two a day was seen as overkill. The only time I ever sent multiple emails on a given day was for a close cart promotion, and those emails get sent to a narrow segment of my audience of people interested in the product.

I noticed this and ignored it.

But the next day, I checked my inbox towards the end of the day.

And Grant Cardone was in there twice…again.

I thought, “There’s a reason Grant’s showing up in my inbox four times in the past two days. Let’s check my history.”

And it was in that moment I realized Grant has been sending me two emails each day for a while.

In this realization lies an important truth.

Even though I admire the guy (I’m actively going through his Instagram feed, stories, books, videos, etc.), I still didn’t notice he was emailing me twice per day.

I checked my inbox today (December 21, 2018, as of writing) and saw that he emailed me THREE times today. I received about 80 emails today. Grant was just three of those emails tallying at 3.75% of my emails for that day.

With the exception of special circumstances (i.e. political, point of view matters, potential biases, etc.) people don’t care who authored the content. They care about the value or entertainment that content provides.

If you’ve ever surfed random videos on YouTube, you probably didn’t care about what channels the content came from. You just cared about the content and how it empowered or entertained you depending on what you were looking for at that time.

I bet you can’t list the last five articles (online or print) you read and their respective authors. I surely can’t.

People will remember you and your brand more than they remember individual pieces of content you produce. When I think of Grant Cardone, I immediately think of the 10X Rule. I don’t think of the title of his latest video or even a video I recently watched.

When you share your content more frequently, people begin to remember your brand. The less frequent you are, the less people will remember you.

My blogging career skyrocketed when I decided to publish two new blog posts each day. For some people, it’s hard to keep up with. How can you keep up with a blogger who’s publishing two blog posts each day?

But if you just found this blog today, how can you possibly keep up? I’m not being disrespectful to your ability to keep up, but we’re approaching 2,000 blog posts on this blog (we’ll definitely hit that in 2019). If this is the first blog post you’re reading, then buckle up because you’ve got about another 2,000 to read.

But you’re not going to buckle up and read those 2,000 blog posts. You’re going to pick the ones that most resonate with you.

No one reads every news article ever published. It’s impossible and like trying to kill a hydra. The moment you finish reading one article, at least 10 more get published.

Now I’m scheduling two emails to go out each day. I want people to see me often. Why?

That’s because the most successful people are the ones we see the most often.

Think of someone like Taylor Swift. When she starts a new tour, she seems to be everywhere. She’s trending on social media, all over the radio, and getting coverage on the top media outlets. She’s even on Netflix now.

It’s no coincidence that someone as successful as Taylor happens to be active on many platforms.

So what does this mean for you?

No one is going to read all of your content. Few will retain most of it. But your audience will remember your brand and the core themes you hit upon. They’ll remember how you feel.

But all of that starts when you become more frequent and build trust by showing up.

People won’t get annoyed if you show up more often with valuable content. In fact, they’ll welcome you each time. Some of these people will keep thinking of you long after they’ve viewed your content. They’ll start checking your social media, blog, podcast, and other places without you prompting them.

That’s when you start to build a loyal tribe. If you are afraid that showing up too frequently will annoy your audience, it’s just not true. Your audience wants valuable content and if you give it to them weekly or five times each day, they’ll appreciate you.

Your audience won’t view each piece of content you produce but that’s to be expected anyway. You’re just presenting more options that will help when your audience narrows their searches by typing something like “content marketing” on your blog’s search bar.

If you aren’t being frequent enough, you’re doing yourself a disservice. You’re missing out on the potential for a stronger community.

But a lack of frequency is also selfish towards your audience. You’re not giving them the content they want…and in some cases need.

What do you plan on doing to increase your frequency? Let me know your thoughts and initiatives in the comments.

E286: Reviews And Testimonials On Demand With Brian Greenberg

December 21, 2018 by Marc Guberti Leave a Comment

Brian J. Greenberg, aka The Salesman Who Doesn’t Sell, has founded businesses in e-commerce, marketing, and financial services. He has generated over 50 million in revenue from his businesses and collected over 10,000 reviews and testimonials from customers. Brian is the founder and president of True Blue Life Insurance, whose mission is to be transparent, honest and helpful to their customers without ever bugging or pushing them. Brian also runs e-commerce websites at Touchfree Concepts and Wholesale Janitorial Supply. Breakthrough Success listeners can download Brian’s audiobook for free.

Quotes To Remember:

“The first thing is to value it. If you value it, you are much more likely to ask for it.”

“It is important to incentify your employees.”

“I think that is the first thing you should do – compensate your crews or your employees – then getting your good reviews.”

“One of the main things is to always ask.”

“Make sure that you let everybody know how important these reviews are.”

“You can leverage reviews on your content marketing.”

What You’ll Learn:

Strategies to Get Organic Customer Reviews and Testimonials
Top Ways to Ask Anyone for Reviews
Key Things To Do With Your Content Marketing to Boost Reviews

Key Links From The Show:

Brian’s Site

True Blue Life Insurance

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

The Salesman Who Doesn’t Sell by Brian Greenberg

The Four Agreements by Don Miguel Ruiz

Getting to Yes by Roger Fisher and William Ury

Outliers by Malcolm Gladwell

E285: Up Level Your SEO Game With Tom Casano

December 20, 2018 by Marc Guberti Leave a Comment

Tom Casano is the founder of the Sure Oak Podcast who helps people grow their businesses with results driven SEO. After several years of experimenting with different SEO strategies and tactics, he discovered that SEO comes down to links, optimization, and content.

Quotes To Remember:

“You can’t force someone link back to you.”

“Outreach is so important for link building.”

“There’s this element of networking, building relationships and being off of your website that is so valuable.”

“Google algorithm has over 200 ranking factors but really we want to focus on 3-4 of them.”

“We want to plan the content or plant the pages based on what the people are searching for.”

“The only way to win and succeed is to be even more competitive and put more focus and energy into it.”

What You’ll Learn:

How to Naturally Get Backlinks for SEO
Top Three Ways for Getting Organic Backlinks
“The Scholarship” Link Building Strategy
Tips on Promoting and Optimizing Content

Key Links From The Show:

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

The E-Myth Revisited by Michael E. Gerber

Traction: Get A Grip On Your Business by Gino Wickman

E284: The Business Of Influence With Neal Schaffer

December 19, 2018 by Marc Guberti Leave a Comment

Neal Schaffer is a recognized leader in the world of business social media. In addition to be named one of marketing’s ten biggest thought leaders by CMO.com, he has also been recognized as a Forbes Top 50 Social Media Power Influencer as well as a Forbes Top 5 Social Sales Influencer. He is a popular social media keynote speaker who has spoken at hundreds of events over four continents since his first speech on social media in July, 2009. His upcoming book The Business Of Influence will teach you how you can tap your business into the influencer economy and achieve massive results.

Quotes To Remember:

“First of all, you have to get yourself out there.”

“Listening is always important.”

“You always need to pivot with the market.”

“Everybody has influence.”

“At some point, you don’t have to respond to everything.”

“You just want to be on their radar before you actually reach out to them.”

“It takes time to know people. Social media is no different.”

What You’ll Learn:

Balancing Social Media Interaction and Content Creation
Best Approach to Building Healthy Relationships

Key Links From The Show:

Neal’s Site

E50: Real Artists Don’t Starve With Jeff Goins

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

The Business of Influence by Neal Schaffer

Maximize Your Social by Neal Schaffer

How to Win Friends and Influence People by Dale Carnegie

Likeable Social Media by Dave Kerpen

Likeable Leadership by Dave Kerpen

Crush It! by Gary Vaynerchuk

Crushing It! by Gary Vaynerchuk

Snippet4: Want A 100X Return? Give Out More Gifts

December 15, 2018 by Marc Guberti Leave a Comment

If you wanted to get the CEO of a big corporation to buy your services, which salesperson would you send? Would you pick your top qualified salesperson, hire an agency, or just do it yourself?

Why not enlist that CEO’s spouse as the salesperson? He/she would be the ultimate salesperson.

But how would you do that? You can’t just call the CEO’s spouse and ask them to be a salesperson and convince the CEO to buy your services.

So why did one CEO’s wife keep asking him–every day until he did–when he’d buy John Ruhlin’s services?

We’re so focused on 10% and 50% returns. Some of us think about doubling our return or doing even more. Few of us truly set out to 10X our return.

But a 100X return? Every dollar spent turning into $100?

No ad will give you that. But giftology can. Listen to today’s snippet to learn more.

If you want to connect with fellow listeners and participate in weekly giveaways, join the official Breakthrough Success Facebook Group here.