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The One Thing You Must Start Doing For Your Content Marketing Strategy

December 28, 2018 by Marc Guberti Leave a Comment

I'm happy to see you around. You may want to subscribe to my blog. Thanks for visiting!

Welcome back! I am so happy to see that you have come back for more.

It’s no secret that videos are highly engaging forms of content. It’s been an engaging form of content for a while that you need to embrace if you haven’t already.

But this post isn’t going to be a “Get started on video” kind of post. 

Instead, we are going to tackle something different: personalized videos.

It’s incredible to think about the amount of choices we have for every category under the sun. There are thousands if not millions of digital marketing blogs on the web. 

To further ride on trends, you may want to see the top 10 profitable niches.

Almost every category you can think of is surrounded in a sea of competition. How are people going to remember you?

Earlier I talked about frequency being a fundamental way to boost your brand’s status. The more frequently you post new content, the more people will trust you. 

The only weakness with the frequency model is the 1-to-many nature of it. You’re producing one piece of content for many people. There’s no personalization. This blog post isn’t going to say, “Hi Mary,” or anything like that. 

We can do that in emails which is great but not in individual pieces of content meant for our entire audiences.

So what’s the fix? What’s the big trend we have to go after in 2019?

The answer, as mentioned before, is personalized videos.

When someone shoots you an email or shares one of your pieces of content with their audience, most people ignore it. A few people reply to the email or social media post and start a conversation.

But if you want to win in a big way, shoot personalized 30-60 second videos on your smartphone and use those to build up the conversation. In the video, you can say something like, “Mary, thank you for sharing that article.”

You can also type it, but if you take the time to shoot these kinds of videos, your audience will love you for it. 

You don’t have to make these videos perfect. Due to the nature of these in the moment videos, they could and should be lower quality videos than the ones you’d shoot in a studio.

I emphasize the lower quality audio because one of the only flaws I see with this method is that some people wait until they have the perfect lighting and set-up before they create the personalized video. 

This is going to be a big hit in 2019. You’re going to see more personalized videos from myself and other players in the industry. Please let me know your thoughts on this trend? Do you have any questions for me? Sound off in the comments section below.

Filed Under: content marketing

E289: Accelerate Your Outsourcing With Derek Gallimore

December 28, 2018 by Marc Guberti Leave a Comment

Derek Gallimore is a serial entrepreneur who has experienced the fullest highs and lows of the entrepreneurial roller coaster. He has built multimillion dollar property portfolios, has bootstrapped a $20 million dollar business, and has seen it all come crumbling down. He is the founder of Outsource Accelerator which is the Alibaba of outsourcing as it provides the gateway for businesses to connect with outsourcing suppliers.

 

Quotes To Remember:

Bill Gates isn’t sitting there with Microsoft doing everything by himself. He’s probably got a couple of hundred thousand employees now.

You are limited if you are just doing the business yourself

The only limitation is how disciplined you are

You either win or you learn

You really learn in the tough times

You can always try harder. You can always be more successful.

You’ve gotta to keep your eye on the goal but don’t beat yourself up too much.

 

What You’ll Learn:

  • How to figure out what to outsource first
  • Why the Philippines presents a great outsourcing opportunity
  • How to train virtual assistants
  • What it takes to work remotely
  • How to survive and thrive on the entrepreneurial roller coaster

 

Key Links From The Show:

Outsource Accelerator

Derek’s email: derek@outsourceaccelerator.com

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

12 Rules For Life by Jordan Peterson

Sapiens by Yuval Noah Harari 

Homo Deus by Yuval Noah Harari

21 Lessons for the 21st Century by Yuval Noah Harari

Maverick by Ricardo Semler

Filed Under: Breakthrough Success

E288: Make 6-Figures With Drop Shipping The Right Way With Anton Kraly

December 26, 2018 by Marc Guberti Leave a Comment

Anton Kraly is the founder of the Drop Ship Lifestyle course which was Shopify voted as the best ecommerce course. Over 10,000 students from over 25 countries have gone through Anton’s training. Drop Ship Lifestyle’s mission is to give students the knowledge and tools necessary to create freedom through entrepreneurship by leveraging the power of Drop Shipping

 

Quotes To Remember:

When you’re making more money per sale, that means you can have more resources dedicated to your customers.

Set this up once and make money for life…that’s a pipe dream.

Any task in your business that has to happen over and over, and in a very similar over and over…those can typically be automated.

There’s no point in doing the work that’s not going to work.

 

What You’ll Learn:

  • What drop shipping actually is
  • The drop shipping model that doesn’t involve buying cheap products and materials from China (especially with the tariff)
  • Tools to use for your drop shipping business
  • What to automate
  • The right niche to promote
  • What MAP stands for in drop shipping and why it’s so important

 

Key Links From The Show:

Drop Ship Lifestyle

Klaviyo

Zapier

Shopify

Slack

eCommerce Lifestyle

Google Shopping

Google Ads

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Rich Dad Poor Dad by Robert Kiyosaki

The 4-Hour Workweek by Tim Ferriss

Ready Fire Aim by Michael Masteron

The Four by Scott Galloway

Filed Under: Breakthrough Success

E287: The Proven DIY Approach For SEO With Rebecca Gill

December 24, 2018 by Marc Guberti Leave a Comment

Rebecca Gill is the SEO instructor at DIYSEOcourses.com with over 20 years of experience in sales, marketing, and SEO. She teaches her students how to succeed with internet marketing by working hard, being smart, and always staying focused on the visitor and solving their problems by creating a positive user experience.

 

Quotes To Remember:

SEO is about helping Google figure out what is the best content.

When SEO has to trump usability, there’s a problem.

The wonderful thing about the internet today is that there are lots of resources available for learning SEO.

Over 50% of the searches now happen on mobile.

If someone has enough desire, they can learn SEO. 

The people that are successful are the ones that have the follow through.

 

What You’ll Learn:

  • Optimizing your SEO campaigns
  • Finding the right keywords
  • How to discover what your audience wants
  • The search engine signals you need to know
  • How to optimize blog posts, podcast episodes, and videos for SEO

 

Key Links From The Show:

Rebecca’s Site

DIY SEO Courses

Kwfinder

Answer The Public

Google’s SEO Documentation

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

 

The 12 Week Year by Brian P. Moran and Michael Lennington

Content Rules by Ann Handley

Filed Under: Breakthrough Success

You Can Share Content With Your Audience Far More Frequently Than You Currently Are

December 23, 2018 by Marc Guberti Leave a Comment

I went through my inbox and noticed an email from Grant Cardone about his 10X Event. But this wasn’t any ordinary email.

This was the second email he sent me that day.

If you read through articles on emailing frequency, you’ll typically hear that it’s good to send out a new email to your audience each week or each day if you’re ambitious.

But two a day was seen as overkill. The only time I ever sent multiple emails on a given day was for a close cart promotion, and those emails get sent to a narrow segment of my audience of people interested in the product.

I noticed this and ignored it. 

But the next day, I checked my inbox towards the end of the day.

And Grant Cardone was in there twice…again.

I thought, “There’s a reason Grant’s showing up in my inbox four times in the past two days. Let’s check my history.”

And it was in that moment I realized Grant has been sending me two emails each day for a while.

In this realization lies an important truth.

Even though I admire the guy (I’m actively going through his Instagram feed, stories, books, videos, etc.), I still didn’t notice he was emailing me twice per day. 

I checked my inbox today (December 21, 2018, as of writing) and saw that he emailed me THREE times today. I received about 80 emails today. Grant was just three of those emails tallying at 3.75% of my emails for that day. 

With the exception of special circumstances (i.e. political, point of view matters, potential biases, etc.) people don’t care who authored the content. They care about the value or entertainment that content provides.

If you’ve ever surfed random videos on YouTube, you probably didn’t care about what channels the content came from. You just cared about the content and how it empowered or entertained you depending on what you were looking for at that time.

I bet you can’t list the last five articles (online or print) you read and their respective authors. I surely can’t.

People will remember you and your brand more than they remember individual pieces of content you produce. When I think of Grant Cardone, I immediately think of the 10X Rule. I don’t think of the title of his latest video or even a video I recently watched.

When you share your content more frequently, people begin to remember your brand. The less frequent you are, the less people will remember you.

My blogging career skyrocketed when I decided to publish two new blog posts each day. For some people, it’s hard to keep up with. How can you keep up with a blogger who’s publishing two blog posts each day?

But if you just found this blog today, how can you possibly keep up? I’m not being disrespectful to your ability to keep up, but we’re approaching 2,000 blog posts on this blog (we’ll definitely hit that in 2019). If this is the first blog post you’re reading, then buckle up because you’ve got about another 2,000 to read.

But you’re not going to buckle up and read those 2,000 blog posts. You’re going to pick the ones that most resonate with you. 

No one reads every news article ever published. It’s impossible and like trying to kill a hydra. The moment you finish reading one article, at least 10 more get published. 

Now I’m scheduling two emails to go out each day. I want people to see me often. Why?

That’s because the most successful people are the ones we see the most often.

Think of someone like Taylor Swift. When she starts a new tour, she seems to be everywhere. She’s trending on social media, all over the radio, and getting coverage on the top media outlets. She’s even on Netflix now. 

It’s no coincidence that someone as successful as Taylor happens to be active on many platforms. 

So what does this mean for you?

No one is going to read all of your content. Few will retain most of it. But your audience will remember your brand and the core themes you hit upon. They’ll remember how you feel.

But all of that starts when you become more frequent and build trust by showing up.

People won’t get annoyed if you show up more often with valuable content. In fact, they’ll welcome you each time. Some of these people will keep thinking of you long after they’ve viewed your content. They’ll start checking your social media, blog, podcast, and other places without you prompting them.

That’s when you start to build a loyal tribe. If you are afraid that showing up too frequently will annoy your audience, it’s just not true. Your audience wants valuable content and if you give it to them weekly or five times each day, they’ll appreciate you. 

Your audience won’t view each piece of content you produce but that’s to be expected anyway. You’re just presenting more options that will help when your audience narrows their searches by typing something like “content marketing” on your blog’s search bar. 

If you aren’t being frequent enough, you’re doing yourself a disservice. You’re missing out on the potential for a stronger community.

But a lack of frequency is also selfish towards your audience. You’re not giving them the content they want…and in some cases need. 

What do you plan on doing to increase your frequency? Let me know your thoughts and initiatives in the comments.

Filed Under: content marketing

E286: Reviews And Testimonials On Demand With Brian Greenberg

December 21, 2018 by Marc Guberti Leave a Comment

Brian J. Greenberg, aka The Salesman Who Doesn’t Sell, has founded businesses in e-commerce, marketing, and financial services. He has generated over 50 million in revenue from his businesses and collected over 10,000 reviews and testimonials from customers. Brian is the founder and president of True Blue Life Insurance, whose mission is to be transparent, honest and helpful to their customers without ever bugging or pushing them. Brian also runs e-commerce websites at Touchfree Concepts and Wholesale Janitorial Supply. Breakthrough Success listeners can download Brian’s audiobook for free.

 

Quotes To Remember:

“The first thing is to value it. If you value it, you are much more likely to ask for it.”

“It is important to incentify your employees.”

“I think that is the first thing you should do – compensate your crews or your employees – then getting your good reviews.”

“One of the main things is to always ask.”

“Make sure that you let everybody know how important these reviews are.”

“You can leverage reviews on your content marketing.”

What You’ll Learn:

  • Strategies to Get Organic Customer Reviews and Testimonials
  • Top Ways to Ask Anyone for Reviews
  • Key Things To Do With Your Content Marketing to Boost Reviews

 

Key Links From The Show:

Brian’s Site

True Blue Life Insurance

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

The Salesman Who Doesn’t Sell by Brian Greenberg

The Four Agreements by Don Miguel Ruiz

Getting to Yes by Roger Fisher and William Ury

Outliers by Malcolm Gladwell

 

Filed Under: Breakthrough Success

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Primary Sidebar

I am a content marketer and personal finance writer who produces content for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several publications, including…

  • US News & World Report
  • Business Insider
  • Benzinga
  • Newsweek
  • Bankrate

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