Marc's Blog

Some of November was spent preparing for 2019. However, I still made progress in November. The Wealthy Author Summit performed very well and I got to interview incredible people for Breakthrough Success…including Seth Godin who is literally my role model for entrepreneurship.

Before we jump into the Performance Report, I want to leave you with this: One of the big mistakes people make is dedicating most of November and December to preparing for the new year. While it’s great to plan ahead, stay focused on the time you have left for the year. 

With that said, here’s a recap of November…

 

Post Wealthy Author Summit

The Wealthy Author Summit was a great success. Over 1,000 attendees joined in and we got 30 speakers to share top self-publishing strategies to grow an audience and sell more books.

The best part about this summit is that the attendees shared their key takeaways from each day. This was a top priority for me—getting attendees more involved while benefitting the speakers.

The way most summits work is a win-win-lose scenario. The organizer grows his/her audience, attendees get a lot of valuable content, but the speakers don’t usually grow their audiences from virtual summits. That’s why I promoted all of the speakers’ resources on Day 5.

 

My Future With Virtual Summits

I enjoy hosting virtual summits and providing that awesome experience. I’ve done summits in the past that got over 50 speakers. While I enjoy those summits, they take a lot of time to pull off (interviewing 50+ people and finding enough people who will say yes, orchestrating it behind the scenes, etc.)

For 2019, my goal is to host at least 4 virtual summits. However, instead of the 50+ speaker summits I’ve produced in the past, these summits will be closer to 20-30 speakers. That will make it easier for me to provide you with more high value summits and experiences.

 

Evergreening My Other Summits

Of the three virtual summits I’ve hosted, the Content Marketing Success Summit is the only evergreen summit.

That will change in December as I make my other two summits (Productivity Virtual Summit and Wealthy Author Summit) evergreen. Most virtual summits die after they are over and hours of valuable evergreen content gets zero traction.

I have set monthly income goals for each of my evergreen summits that will go up each month. My policy is to not reveal income numbers which is something I was taught to avoid at a young age.

I have a few plans for how to turn my past summits into passive revenue producers which include emails, FB ads, inviting new speakers, affiliates, and other approaches as well. 

 

Addressing Some Of The Backend

While I hosted the summit in November and got a few other things accomplished, my biggest weakness in November was addressing some of the backend. More specifically, the post-sale stuff.

If you bought the All-Access Pass to the Wealthy Author Summit, you will get that video from me by the end of the year where I talk about the behind-the-scenes stuff.

I also have to address the mastermind and the people who won a copy of my book Podcast Domination.

Some of the reason I haven’t been able to address the backend is that I’m preparing for finals at my university. The semester will be over in about two weeks but until then I won’t have as much time to work on my business.

With that said, I can find time between now and the end of the semester to address the issues I mentioned. I’ve honestly been in a funk on the business side for the past few days that I am not proud of but will be out of it soon. I will have more flexibility in future semesters (3 left after this one) since I will take fewer classes than what I’m currently taking.

 

5 Year Goals

One of the exciting things I got to do before November ended was write down some 5-Year Goals for myself. What gets me excited about 5-Year Goals is that you can truly shoot for the stars.

And when you shoot for the stars with your 5-Year Goals, you force yourself to work backwards and set bigger challenges for yourself each year. 

The big 5-Year Goal that I’m happy to share with you is to turn the Content Marketing Plaza into an Inc 5000 Company. There will be a fully dedicated launch for the Plaza some time in May, and I couldn’t be more excited.

5 Year Goals make you think bigger dreams, and I look at mine every day. I hope you take the time to set ambitious 5 Year Goals for yourself before you set your 2019 goals. That way, you can have your 2019 goals align with the big picture.

 

In Conclusion

I was very happy with how the Wealthy Author Summit went. After that, it was more difficult for me to maintain productivity as I’m closing in on final exams.

This will probably be the last time final exams have a significant impact on my productivity for the business since I’m taking fewer classes in future semesters and just one class in my final semester. 

What are your thoughts on this performance report? Do you have any questions for me? Sound off in the comments section below.