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Content Writing and Marketing Services

E257: Stop Selling & Start Leading With Deb Calvert

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Deb Calvert is the President of People First Productivity Solutions, offering sales training, coaching, and leadership development programs. She leads the Stop Selling & Start Leading® movement and founded The Sales Experts Channel. She is certified as an executive and sales coach and is a Certified Master of The Leadership Challenge®. Her bestseller, DISCOVER Questions® Get You Connected”, has recently been named by HubSpot as one of the “20 Most Highly Rated Sales Books of All Time.”

Quotes To Remember:

“Those negative pervasive stereotypes about selling, that’s what causes buyers to shut down.”

“When sellers are in selling mode, they come across to buyers as being self-serving, pushy, arrogant and really not all that interested in the buyer.”

“Believing in a product starts with believing in the people who are responsible for the product.”

“Credibility is a foundation.”

“They can’t believe your message if they don’t believe in you as a messenger.”

 

What You’ll Learn:

  • Difference Between Selling and Leading
  • How to Make People Care About Your Brand
  • The Awesome Connecting Experience
  • How to Enable Collaborations on a Greater Scale

 

Key Links From The Show:

Deb’s Site

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Stop Selling and Start Leading by Barry Posner, Deb Calvert, and James M. Kouzes

Learning Leadership by Barry Posner and James M. Kouzes

Getting Naked by Patrick Lencioni

Mindset by Carol Dweck

E256: Working On The Move With Frank Cottle

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Frank Cottle is the CEO of Alliance Virtual Offices and Chairman of the Alliance Business Centers Network. He is a recognized expert on flexible working, the virtual office movement, and third place working. Prior to creating the Alliance brand, he successfully operated his own portfolio of business centers in multiple locations across North America.

 

Quotes To Remember:

“Remember that even though we are on the move, we all have a home.”

“It’s really a matter of figuring out your own lifestyle and your own movement style.”

“If you have your personal stuff taken care off, your whole day gets better. You are not stressed and you can focus on work overall.”

“If you don’t enjoy the big picture and the people you work with, then you just need to change. There’s nothing wrong with that.”

“If you’re going to work, be productive and be successful at it. Otherwise, go fishing.”

 

What You’ll Learn:

  • How To Adjust To a New Work Environment
  • 4 Work Environments People Like to Work In
  • How To Balance Work Obligations While On Vacation
  • Getting Work Done During Your Commute

 

Key Links From The Show:

Frank’s Site

ALLIANCE Business Centers

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

The Holy Bible

Torah

Qur’an

E255: Organizing Effective Meetings With Mamie Kanfer Stewart

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Mamie Kanfer Stewart is a dynamic speaker and has presented at numerous events and been interviewed on a variety of podcasts. She has been featured in Forbes, Inc, Business Collective, and PCMag and writes about productivity, healthy team culture, and meeting best practices. She is also a nationally syndicated columnist and national media personality.

 

Quotes To Remember:

“Figure out if you really need to have a meeting or if there’s an alternative way to have a meeting.”

“Write your desired outcome.”

“If you don’t know why the meeting is happening, you should ask.”

 

What You’ll Learn:

  • How to Have Creating Effective, Engaging and Enjoyable Meetings
  • Taking Actions After a Meeting
  • How to be a Nationally Syndicated Columnist

 

Key Links From The Show:

Mamie’s Site

Meeteor

The Modern Manager Podcast

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Momentum by Mamie Kanfer Stewart

Radical Candor by Kim Scott

Getting Things Done by David Allen

Getting Things Done For Teens by David Allen

The Lean Startup by Eric Ries

E254: Getting Your Brand Unstuck With Derek Champagne

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As the CEO of The Artist Evolution, Derek Champagne helps marketing directors to be successful through strategy and implementation support. The Artist Evolution is a strategic growth agency that specializes in developing and implementing strategic marketing playbooks that help CMOs and Marketing Managers highlight distinguishing traits to build brand image, maximize ROI, and avoid wasted marketing dollars in a competitive industry.

Quotes To Remember:

“Brands get stuck because they don’t always understand who they are.”

“Look at your competition but not to copy them.”

“You need to make sure that you are using the right marketing tools.”

“If your marketing is not going according to the plan, perhaps you don’t have a plan.”

“Have a consistent execution.”

 

What You’ll Learn:

  • How and Why Does a Brand Get Stuck
  • What Brand Bermuda Triangle Is
  • Ways to Get Your Brand or Yourself Unstuck
  • Implementing an Effective Marketing Plan
  • Derek’s Acronym: PETMAG

 

Key Links From The Show:

Derek’s Site

Episode 14: How To Achieve Explosive Personal Development Growth With Aaron Walker

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Don’t Buy a Duck by Derek Champagne

The Emigrant Edge: How to Make It Big in America by Brian Buffini

View from the Top by Aaron Walker

E253: Generate New Rockstar Prospects And Explode Your Downline With Mariko Briley

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Mariko Briley is a 7-figure business coach and co-founder of Yoobly. She helps business owners review, strategize, and personalize their online presence to help build their business quickly and profitably. She has 8 years of experience in online marketing and lead generation coupled along with more than 20 years of experience in network marketing.

Quotes To Remember:

“Learn from somebody else who has gone through the trial and error so you don’t have to.”

“List the demographics of your target audience.”

“It’s much easier to appeal to one type of person than it is to everybody.”

“Thing just don’t fall on your plate. You have to go out there and put in work.”

“Come up with a game plan.”

“You only want your ad being shown to people who would be interested in your business.”

 

What You’ll Learn:

  • How to Find Rockstar Prospects
  • Getting Better at Putting in the Work
  • Balancing Work and Family
  • Using Facebook Ads to Advertise Your Business

 

Key Links From The Show:

Mariko’s Site

Yoobly

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

Three Feet from Gold by Greg S. Reid and Sharon Lechter

The Answer by John Assaraf

Goals! by Brian Tracy

September 2018 Monthly Performance Report

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September was my first full month of school, so I’m back to juggling school work with growing the business. I feel more prepared for this semester than I’ve felt in the past, and I used this month to set myself up for a strong 2018 finish.

Here’s what happened this month…

 

My First Audiobook

I am happy to announce that I launched my first audiobook in September. A few people asked me if I could turn Content Marketing Secrets into an audiobook. And while this took me months to pull off, I finally have the audiobook up on Audible.

audiobook creation

The book came at literally just under 7 hours. I attribute it to fast narrating towards the end, but I am happy with the audiobook I put out for you.

I had a lot of fun producing the audiobook. Reading word for word what you see on your screen can be entertaining. However, it did get tedious at time as I completed the entire audiobook in one week.

With that said, I did get to include some exclusive content in the audiobook because I inserted some of my 2018 expertise in a book I originally released in 2017. Audio editing isn’t my strong suite, so I handed that baton to my incredible audio editor. 

Audiobooks are going to keep growing year after year as more people listen to content as they travel, shop, drive, and do other things where reading in the traditional sense isn’t an option.

You can also expect an audiobook for Podcast Domination which comes out on October 16th.

 

Podcast Domination Timeline

I put the finishing touches on Podcast Domination this week. The hard work is over. Here’s what I still have to do:

  1. Narrate the audiobook (I count this as editing since you get to see all of your mistakes when you narrate).
  2. Format the finished book for KDP and CreateSpace
  3. Tell my assistant to create the CreateSpace cover

I’m getting all of this done by October 5th. One reason for this deadline is that I need to submit the book’s contents to KDP before October 12th. If I don’t do that, then all of the readers who pre-ordered their copies will get a notification from Amazon saying their pre-orders were cancelled, and I won’t be able to offer another book for pre-order for the next 365 days.

That’s why I aim to get everything done earlier than I need to.

Podcast Domination is the first book I put up for pre-order. My normal approach would have been to create the sales page 1-2 nights before and then start promoting it. Podcast Domination has already gotten dozens of pre-order sales which wouldn’t have been possible with my previous strategy.

I plan on making all of my books available for pre-order in the future. The looming deadline and customers eagerly waiting for your book to release also boosts my motivation to spend more time working on the book. 

With a virtual summit and bundle on the way, I don’t know what my next book will be on yet. However, I may announce the pre-order date for my next book by the end of the year.

 

Content, Content, Content

At my core, I am a content creator. I enjoy creating content and turn as much of my marketing into content creation as possible. For instance, when I create a Breakthrough Success episode, that’s marketing. I get to build relationships, learn new things, and provide my audience with content all at the same time.

I want to provide you with more content. That’s why I’m making a conscious effort to publish more blog posts, create more YouTube videos, and release the Breakthrough Business Mentor Podcast this month (I also mention that podcast in Podcast Domination, so I better release it soon 😉 )

My goal is to provide you with more value. Even with my school schedule, I’ll have more free time now that the baseball regular season has concluded. Yes, I will be watching the Red Sox throughout the postseason and into the World Series, but now the MLB Fantasy season is over (one of my few hobbies outside of the business and working out).

I know my two best seasons for productivity are the summer and winter. Summer because I have much more time available and winter because there’s no baseball for me to watch.

 

More FB Lives

I aim to do at least two Facebook Lives each week in the Official Breakthrough Success Group. The great thing about these FB Lives is that I announce them in advance and have a set time to create the content.

One observation I recently made in one of my interviews is that I’ve interviewed over 400 people for my podcast and summits, and yet I’ve probably done less than 100 videos during that same timeframe.

It’s easy to show up when you know someone’s waiting for you. When you’ve got your role models expecting you to show up, you find a way to show up. 

That’s not the story with solo videos. To remedy the issue, I decided to conduct more FB Lives and tell everyone in the group about those live videos.

If you join the group now, you’ll be able to see some of those videos including two of the expert interviews I’ve published.

 

My 3 KPIs

KPI stands for Key Performance Indicator. These are the stats that I care about the most. Previously, I mentioned that I had five goals for the rest of the year.

That’s no longer the case. Now I only focus on three things:

  1. Email list growth (Goal: 16K subscribers by the end of the year)
  2. Breakthrough Success Group (Goal: 3K members by the end of the year)
  3. Revenue: (Goal: private)

If a project doesn’t help me with any of those three goals, I won’t pursue it. I am narrowing my focus on these key indicators so I can focus on the things that will lead to the most results.

Ultimately, revenue is my most important KPI. Without revenue, you don’t have a business. With more revenue, you can spread your message, impact more people, and support more assistants on your payroll.

I also have a desire to become a real estate investor, but I’m not aggressively pursuing it yet. I’m in the learning and research stage, and that’s on the back burner in relation to the other goals I’m pursuing.

 

In Conclusion

I’m providing more value while narrowing my focus on the few areas that matter the most. That sentence sums up my September.

What were your thoughts on this Performance Report? Do you have any questions for me? Sound off in the comments section below.