Chances are you know what a hashtag is. Millions of people know what a hashtag is, but not everyone is implementing hashtags on Twitter. Hashtags are like the SEO for Twitter. The more hashtags you use, the more people see you. However, a tweet with too many hashtags doesn’t encourage people to click that follow button.
The best way to implement hashtags in your tweets is by using a maximum of 3 hashtags in the same tweet. At the end of a link to an article, you can put three hashtags that explain what the article is all about. You can also include hashtags in the tweets. If I tweet an article called, “Top 10 Twitter Tips,” I would write the tweet as Top 10 #Twitter Tips,” (with the link).
The reason I put the hashtag in front of Twitter is because I want my target audience to find me. People who are interested in Twitter, Social Media, Blogging, Business, and a few other things (or a combination of these things) are my target audience. When people search those terms using Twitter’s search box, my tweets come up since I use those hashtags.
You need hashtags in your Twitter strategy because they increase visibiltiy. Including or leaving out the hashtags in your tweets can be the difference between a surge of followers and only getting a few followers.