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Is Guest Blogging Still Worth It?

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Guest Blogging

Guest blogging used to be the ideal way to grow your presence and enhance your SEO at the same time. However, guest blogging started to become a spammy practice, and that was all it took for Google to pull the plug on guest blogging. Guest blogging is no longer a valuable way to get backlinks and increase your blog’s SEO. Since Google dramatically diminished the power of guest blogging, many people started to write less guest posts or stopped writing them all together. There are also some people on the cusp of making a decision, those who continue to stick with guest blogging, and others who have not written a single guest post.

The question that surrounds these people’s minds is whether guest blogging is still worth it. Even though Google pulled the plug on guest blogging, guest blogs like Business2Community and Social Media Today continue to get updated. My answer for this question is that guest blogging is still worth it. If you are trying to build links, then guest blogging will not work out for you, but if you want to build your presence on the web, then guest blogging is very effective.

There are numerous reasons to write guest posts that I highlighted in these posts. One of those reasons was for SEO. Just because one reason is eliminated does not mean the other reasons are obsolete. Writing guest posts on popular blogs still has a powerful effect. With guest blogging, you can still do the following:

  1. Grow your following. These people will eventually visit your blog.
  2. Get more people to know about you. Guest blogging allows you to put your content in front of a larger audience.
  3. Get more people to know about your blog. Although SEO will no longer be a factor, people who look at your bio will still be able to see your blog’s link.
  4. Become a better writer. If you want to become a very good writer, then there’s no such thing as writing too much.

Guest blogging is still worth it. Although search engines do not factor in guest blogging, writing guest posts still serves its main job–getting you more traffic and exposure. What are your thoughts about guest blogging? Do you think it is obsolete, or do you think there is still a good use for it? Please share your thoughts below.

 

Why Guest Blogging Builds Preeminence

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guest blogging

Guest blogging has been established as a way to gain traffic to your blog and put your content in front of a larger audience. With enough guest posts, your blog becomes more popular and you get more subscribers. However, there is another advantage to guest blogging that few people know about. Being a guest blogger builds your preeminence on the web.

For some guest blogs, becoming a contributor involves going through a series of steps such as sending an email to get permission to submit content, submitting your content, and getting that content approved. In a nutshell, not everyone is able to become a guest blogger. There are cuts that take place in order to separate the best from the ordinary. People who do not guest blog only know that there are cuts. These people do not know the percentage accepted or how writers get cut (or make it), but they know that there are cuts.

That means many people see guest bloggers as people who were able to make it past the cuts because of remarkable content. In addition, visitors will see the guest blogger as someone who is good enough to write for other blogs. Guest bloggers on Business2Community, Social Media Today, and others are seen as people whose content is good enough to be featured on popular and prestigious blogs.

If you are guest blogging on some guest blogs, others will realize that you write good content. As a result, guest blogging opportunities will come to you. Once you build preeminence as a guest blogger, you will never have to perform a Google search to find good guest blogs about your niche. Bloggers will come to you and ask if you would like to write for them.

Being a guest blogger tells people that your content is special and worth reading. If you want to relay that message to all of your readers, then you need to start guest blogging. These are some tips to help you get started.