Not everyone will want a business card from you, but there will be other people who would be more than happy to have your business card. The goal is to be able to hand out as many business cards as possible to people who you know will use those business cards to remember who you are.
More people are buying business cards and giving them to other people as the days go by, but not everyone is doing it right. The two best ways to get people to pick up your business cards (and not throw them in the trash) is to keep the business cards by the door or engage in a conversation.
I went to a restaurant a few days ago, and the first thing I saw was a small table with business cards. I did not pick up a card because I remembered picking one up earlier. I picked up a business card from that same table a few months ago and ended up finding myself in the same restaurant. I still go to that same restaurant a couple of times every year. The phone number was also there which was very helpful in the event that we would have any questions about when the restaurant would open. For restaurants, retail stores, and similar places, leave the business cards by the door. Being given a business card by a representative is not the best approach.
There is also another really good method to use when handing out business cards. Entrepreneurs who do not have their own store often engage in conversations with people they think will want your business card. Depending on the number of business cards an entrepreneur can hand out, conversations can last 5-10 minutes. The less a conversation lasts, the better because the entrepreneur will be able to give out more of his or her business cards to more people. Some conversations will exceed 10 minutes, but as long as most conversations do not exceed 10 minutes, the entrepreneur will be able to give his or her business card to a lot of people.
The worst time to give someone your business card is at the beginning of a conversation. Giving a business card to someone who doesn’t know you won’t work well. This is why building conversations is very important. By having a conversation with others, you will entice them to take your business card when you offer it to them.
Those are the two best ways to give your business card to other people. The firm handshake and properly distributing the business cards also apply. If you want to go big, you need to have your own business card so that more people will know and remember you faster.
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