That medicine seems too good to be true. It solves all of the problems that we have. We will go from “I have this problem” to “I had this problem and got rid of it with this medicine.”
That seems too good to be true. Sadly, it is, but when you listen to a lot of advertisements about different medicines, there are common similarities.
The person speaking in the commercial starts off by talking about the problem. What’s the sickness or condition everyone has? The speaker will talk about that while the visual part of the advertisement shows a person suffering from the sickness or condition.
Then the speaker talks about how good the medicine is. The medicine does this, this, and that. If you have this problem, this medicine will help. These are some of the other things that the medicine does. The visual part of the advertisement shows the person who had the sickness or condition getting up and being able to do more. That person is usually at a vacation with kids, on their own by the countryside, or there is an animal or insect in the advertisement.
That’s a great business tactic. Mention the problem and then follow up with the solution. If you want to generate a lot of revenue and clients, that’s the method you use.
The problem with these advertisers is that they can’t stop there. Someone gets a side effect they didn’t mention, and the advertiser gets sued. Here some the side effects.
While the entire advertisement was going smoothly, the part about the side effects goes really fast. A list of 10-20 side effects is covered in less than 5 seconds. The visual part of the advertisement isn’t showing the person during the side effects. The visual still shows the person enjoying life and being able to do more than they could have without the medicine.
For some advertisers and business owners, there is an ugly side of the story that someone doesn’t want you to hear about. Someone will cover up the ugly side of the story as much as they can, but no matter what they do, that ugly side of the story will always exist.
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