Virality VS Velocity

When it comes to a YouTube video or post on a social network, everyone wants to go viral. Virality would give someone a lot of exposure in a quick amount of time. One day, the video has 100 views. Overnight, the video gets 100,000 views. That’s how virality is achieved.

However, the problem with viral is that videos and posts are constantly going viral. The viral video from a week ago gets replaced by another viral video. Interests change very quickly when it comes to viral videos. Videos and posts rarely stay viral for over a week before the next video or post takes over. If you don’t get more traffic and subscribers while you’re viral, where’s the benefit? Nowhere.

Velocity is different. Velocity is when you videos and posts are consistently viewed and shared. You aren’t jumping from 100 views to 100,000 views, but you are getting 5 views a day. Then that turns into 20 views a day. Then that turns into 50 views, 100 views, 500 views, and then 1000+ views every day from a single video or post.

With velocity, you will eventually get to 100,000 views. It will take more time to reach 100,000 views with velocity than with virality. However, velocity will eventually be able to get more views than the viral video. Velocity videos will get shared a lot once they reach 100,000 views (100,000 people know about the video), and then they might even go viral. However, that velocity will make the viral aspect last a lot longer. It won’t go from 100,000 views to a million views overnight, but getting 5,000 views for the same video every day for a month is possible.