Showing up, doing as you are assigned, and then being done for the day is going through the motions. Doing what you have been doing for your business for many months is going through the motions. A majority of people go through the motions because they think it’s safe.
Going through the motions can actually be dangerous. Many of your competitors go through the motions too. The problem is that when a customer is looking to find differences between you and the competitor, it won’t work. The customer will just look at the remarkable competitor and go with their products and services.
Going through the motions prevents remarkable things from happening. Going to the next level doesn’t happen by doing the same thing over and over again while expecting different results. That’s insanity, and it doesn’t work.
The motions are a trap. The only way to avoid the trap is to be different and remarkable. Give customers a reason to choose you over the competitor. Better yet, give your customer numerous reasons to choose you over the competition.
The problem is that when your motions change, your competition’s motions may change as well. If you lower prices, bigger companies will lower their prices too and take away your customers. This is why we must constantly change our motions. The more we change our motions, the less the competition will be able to keep up. The competition will be like a beat up car trying to go faster than a race car. It won’t happen, but you only get as fast as the race car by changing the motions.
It’s not about going through the motions. It’s about changing the motions as many times as you can.
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