The ways of marketing constantly change. The bull’s eye changes in size, shape, and location. However, it’s always difficult to hit. TV advertising was the way to go. Now mobile advertising is the way to go. Marketing will always change. Before TV advertising, newspaper ads had more power. Social media has quickly become an effective way to market products, blog posts, and services.
The bull’s eye always changes because our interests change. Who remembers Kodak’s cameras? Who still uses them? Smartphones have replaced those Kodak cameras. Print books used to be very popular. eBooks are winning that competition by a landslide. The music industry has also changed by a lot as well.
The bull’s eye always moves around, and it always changes. So why aim for it? It’s a moving target. However, if you get the marketing bull’s eye, you’ll be able to benefit greatly until the bull’s eye moves. However, it’s much easier for you to hit the marketing bull’s eye for a second time since people know about you. People are already paying attention to what you have to offer. Thus, the marketing bull’s eye gets bigger and easier to hit.
It’s not uncommon for people to give up on marketing, especially when it is constantly changing, but if you hit the marketing bull’s eye once, and you keep on aiming for the bull’s eye, each bull’s eye will be easier to hit than the last.
You are right, channels to hit the consumers change but there are still customers, to do photos with a smartphone you still need a photographer and a model, books still need authors and ideas, the way to distribute music has changed but you still need ears to enjoy it.
Understand the consumer is the marketer role, than you will use the best set of tools / channels / programs to hit the bull’s eye.
Kind regards
Bruno
Bruno, you mentioned a lot of great takeaways from the article. No matter how many valuable tools a marketer has and how big that marketer’s audience is, it all comes down to how well that marketer understands his/her consumers and how that marketer reacts to his/her knowledge about those consumers.
Thanks Marc…I am learning so much helpful information from you! Be well:))
Thank you. I am very glad to hear that.