A popular board category is products where pinners show people the products that they like. Some of these boards generate plenty of likes, repins, and they lead to more followers as well. Having a board with a lot of products on it is a great strategy to tell your followers which products are effective and which products are not effectively.
While having the board with all of the products, you can also create boards to review individual products. Some of my boards review the books I have read such as Purple Cow. This board does a good job at reviewing an individual product versus having a giant list of products with brief summaries. Having both the giant list of products and reviews for those products will give your followers the information that they want.
In order to create a successful product review board on Pinterest, follow these steps:
- Have a picture of the product. On Pinterest, people need as many pictures as they can get. Have a picture of the product, and if it has certain functions, have pictures of the product doing those functions as well.
- Use Pinstamatic to add details about the product. For my board about Purple Cow, I used Pinstamatic to get giant blocks of text. The advantage of Pinstamatic is that you can use different colors based on the color of the product or a color that changes buying behaviors.
- Have a picture of the person who made the product. After the picture, briefly explain who that person is, your opinion about that person, and that person’s credentials.
That’s all it takes to create a quality board reviewing an individual product. This process will usually result in a board with 5-10 pins although some individual product reviews will need more than 10 pins to show all of the product’s features.
Gloria Antypowich says
Very interesting. I’M going to check out your review of Purple Cow. I have a Pinterest account but seldom use it. Thanks.
Marc Guberti says
My pleasure Gloria. Purple Cow is a phenomenal read. I’m happy to hear you are going to give Pinterest another try. If you find it difficult to manage the workload, I highly recommend outsourcing. Most of what I do on Pinterest is now outsourced.